{"id":292992,"date":"2013-02-20T01:00:00","date_gmt":"2013-02-20T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pret-a-manger-passe-a-8-en-2013"},"modified":"2019-09-19T09:47:30","modified_gmt":"2019-09-19T08:47:30","slug":"pret-a-manger-passe-a-8-en-2013","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pret-a-manger-passe-a-8-en-2013","title":{"rendered":"PRET A MANGER passe \u00e0 8 en 2013."},"content":{"rendered":"
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La cha\u00eene de restauration rapide Pr\u00eat A Manger nous vient d’Angleterre<\/strong>. Elle ne propose toujours pas de franchise, il est inutile de chercher \u00e0 ouvrir un restaurant Pr\u00eat \u00e0 Manger. Sa pr\u00e9sence sur le sol Fran\u00e7ais existe depuis un an et au cours de l’ann\u00e9e 2012 son implantation s’est faite par l’ouverture de 4 restaurants. Le premier au D\u00f4me de la D\u00e9fense et le dernier dans le centre commercial So Ouest de Levallois.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La France est une porte d’entr\u00e9e vers l’Europe continentale, c’est ce qui a d\u00e9cid\u00e9 l’enseigne \u00e0 franchir la Manche pour faire conna\u00eetre son concept. Apr\u00e8s le lancement des deux premi\u00e8res unit\u00e9s pr\u00e9vues \u00e0 la D\u00e9fense et rue Marbeuf \u00e0 Paris, c’est deux autres structures qui ont vu le jour : Avenue de France, avec 350 m\u00b2 et \u00e0 Levallois avec 220 m\u00b2. Cette diversit\u00e9 g\u00e9ographique a permis \u00e0 Pr\u00eat \u00e0 Manger de tester plusieurs types de client\u00e8le fran\u00e7aise. Les nouveaux clients ont adh\u00e9r\u00e9s au concept de fra\u00eecheur des produits fabriqu\u00e9s sur place,<\/strong> de qualit\u00e9 sans ajout de conservateurs, ni d’additifs, et de service efficace. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Adaptation au march\u00e9 fran\u00e7ais<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La culture gastronomique des fran\u00e7ais est diff\u00e9rente de celle des anglais<\/strong>, surtout au moment du ‘breakfast’. Les britanniques ont plus l’habitude de prendre leur petit-d\u00e9jeuner \u00e0 l’ext\u00e9rieur. Et \u00e0 l’heure du d\u00e9jeuner, les fran\u00e7ais se r\u00e9unissent en groupe pour un d\u00e9jeuner convivial et dans un cr\u00e9neau horaire identique<\/strong>. Cette habitude nationale a \u00e9t\u00e9 r\u00e9solue par des ajouts de tables suppl\u00e9mentaires au restaurant du D\u00f4me et par l’ajout de caisses suppl\u00e9mentaires au restaurant de Marbeuf. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Autre diff\u00e9rence : les clients fran\u00e7ais ne sont pas tous sandwichs, mais aussi salades \u00e0 proportion \u00e9gale<\/strong>, et plus sucr\u00e9s. Mais les menus de Pr\u00eat \u00e0 Manger qui sont des Best Sellers Outre-Manche restent appr\u00e9ci\u00e9s en France avec un co\u00fbt moyen de 8,75\u20ac. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nouveaut\u00e9s et Objectif 2013<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le domaine des nouveaut\u00e9s, c’est un nouveau concept de vitrine chaude en libre-service<\/strong> qui a \u00e9t\u00e9 test\u00e9 et qui propose des soupes chaudes. Nouveaut\u00e9 appr\u00e9ci\u00e9e puisque que St\u00e9phane Klein, Directeur G\u00e9n\u00e9ral France, nous indique qu’avec cette op\u00e9ration, les ventes ont tripl\u00e9es. Autres nouveaux lancements : le Warp chaud et le croissant chaud garni. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le domaine des objectifs, le d\u00e9veloppement en 2013 se fera avec la cr\u00e9ation de 4 nouvelles unit\u00e9s<\/strong>. Deux points de vente ont d\u00e9j\u00e0 sign\u00e9s sur Paris dans le quartier de l’Op\u00e9ra, un restaurant rue des Petits Champs et un autre boulevard Montmartre. Un de ces restaurants testera le concept de vente \u00e0 emporter \u00e0 100%, mais toujours avec une cuisine sur place. Ce test permettra d’envisager d’autres ouvertures du m\u00eame type avec la possibilit\u00e9 d’utiliser des surfaces moindres. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos de Pr\u00eat \u00e0 Manger<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A la fin de l’ann\u00e9e 2012 le chiffre d’affaires r\u00e9alis\u00e9s par les \u00e9tablissements Pr\u00eat \u00e0 Manger France se situe aux alentours de 6,5 M\u20ac. L’enseigne d’or a \u00e9t\u00e9 attribu\u00e9e \u00e0 la marque, par la ‘correspondance de l’enseigne’, pour la cat\u00e9gorie efficacit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pr\u00eat \u00e0 manger est pr\u00e9sent sur la march\u00e9 mondial avec 316 restaurants<\/strong> dont 249 sont implant\u00e9s au Royaume-Uni.
Chaque restaurant de l’enseigne, fait travailler environ une trentaine de personnes, qui sont form\u00e9es et qui profitent de promotions internes. Actuellement c’est donc 120 personnes qui travaillent en France dans les restaurants Pr\u00eat \u00e0 Manger. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La Cha\u00eene est aussi fortement engag\u00e9e c\u00f4t\u00e9 valeur humaine et aides sociales, puisque chaque soir, tous les restes de produits frais non utilis\u00e9s dans la journ\u00e9e sont donn\u00e9s \u00e0 des associations. C’est ainsi, qu’au cours de l’ann\u00e9e 2012, 37 000 produits ont \u00e9t\u00e9 distribu\u00e9s gratuitement aux uvres caritatives.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Source : Article du 14 f\u00e9vrier sur Snacking France. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour plus d’informations sur les r\u00e9seaux de franchise de restauration rapide<\/a>, d\u00e9couvrez les enseignes qui recrutent dans ce secteur, consultez le(s) r\u00e9seau(x) qui vous int\u00e9resse(nt) et visionnez aussi des   vid\u00e9os sur les franchises de restauration rapide.<\/a><\/p>\n

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Vous pouvez aussi consulter notre dossier : franchise et restauration rapide<\/a><\/span> <\/div>\n

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La cha\u00eene de restauration rapide Pr\u00eat A Manger nous vient d’Angleterre. Elle ne propose toujours pas de franchise, il est inutile de chercher \u00e0 ouvrir un restaurant Pr\u00eat \u00e0 Manger. Sa pr\u00e9sence sur le sol Fran\u00e7ais existe depuis un an et au cours de l’ann\u00e9e 2012 son implantation s’est faite par l’ouverture de 4 restaurants. 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