{"id":293009,"date":"2013-02-11T01:00:00","date_gmt":"2013-02-11T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-contrat-de-franchise-vous-permet-dutiliser-un-savoir-faire"},"modified":"2013-02-11T01:00:00","modified_gmt":"2013-02-11T00:00:00","slug":"le-contrat-de-franchise-vous-permet-dutiliser-un-savoir-faire","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-contrat-de-franchise-vous-permet-dutiliser-un-savoir-faire","title":{"rendered":"Le contrat de franchise vous permet d’utiliser un savoir faire"},"content":{"rendered":"
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Ce savoir faire est valable<\/strong> s’il vous permet effectivement de reproduire un<\/strong> concept <\/strong>qui a fait ses preuves, m\u00eame s’il n’est pas particuli\u00e8rement original ni brevet\u00e9<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourtant dans l’esprit d’un franchiseur le secret existe autour de ce savoir faire qu’il a mis au point et dont il est s\u00fbr qu’il est un gage de r\u00e9ussite. Il est donc inaccessible pour un cr\u00e9ateur qui n’aurait pas sign\u00e9 le contrat de franchise, par principe. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le savoir-faire est sp\u00e9cifique \u00e0 chaque franchiseur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est un savoir faire suffisamment diff\u00e9renci\u00e9 sur le march\u00e9<\/strong>, d’o\u00f9 le qualificatif original parfois utilis\u00e9. En tout cas il doit permettre un positionnement clair vis-\u00e0-vis de la concurrence. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur doit l’avoir test\u00e9 dans plusieurs sites afin de garantir son efficacit\u00e9 et son succ\u00e8s. Le savoir-faire est clairement identifi\u00e9 puisqu’il est \u00e9crit dans un manuel d’utilisation ou une bible<\/b> qui est remise au franchis\u00e9 \u00e0 la signature du contrat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il s’agit donc d’un savoir faire transmissible mais cela implique que le franchiseur mette bien \u00e0 disposition tous les moyens n\u00e9cessaires pour assurer cette transmission : outils, formations, etc. La transmission doit se poursuivre \u00e9galement lorsque ce savoir faire \u00e9volue, gr\u00e2ce \u00e0 la formation continue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette actualisation du savoir faire est d’ailleurs un \u00e9l\u00e9ment de garantie pour le franchiseur qui en reste l\u00e9gitimement le propri\u00e9taire. Ici il est important de rester centr\u00e9 sur le savoir faire directement li\u00e9 au concept de la franchise et non \u00e0 son organisation interne dans le r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rappelons pour terminer que sans transmission de savoir faire le contrat de franchise est frapp\u00e9 de nullit\u00e9<\/strong>\u00a0! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande les articles suivants :<\/i>
Le savoir-faire en franchise<\/i><\/a>
<\/i>Le manuel op\u00e9ratoire et la transmission du savoir faire en franchise<\/i><\/a> <\/i><\/p>\n

Dominique Deslandes<\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ce savoir faire est valable s’il vous permet effectivement de reproduire un concept qui a fait ses preuves, m\u00eame s’il n’est pas particuli\u00e8rement original ni brevet\u00e9 Pourtant dans l’esprit d’un franchiseur le secret existe autour de ce savoir faire qu’il a mis au point et dont il est s\u00fbr qu’il est un gage de r\u00e9ussite. 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