{"id":293012,"date":"2013-02-10T01:00:00","date_gmt":"2013-02-10T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchises-et-franchiseurs-soignez-vos-relations-presse-par-de-bons-communiques"},"modified":"2013-02-10T01:00:00","modified_gmt":"2013-02-10T00:00:00","slug":"franchises-et-franchiseurs-soignez-vos-relations-presse-par-de-bons-communiques","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchises-et-franchiseurs-soignez-vos-relations-presse-par-de-bons-communiques","title":{"rendered":"Franchis\u00e9s et franchiseurs : soignez vos relations presse par de bons communiqu\u00e9s"},"content":{"rendered":"
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<\/a> <\/div>\n
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Le communiqu\u00e9 de presse est l’outil indissociable de toute bonne strat\u00e9gie de relations presse. De sa pertinence et de sa qualit\u00e9 d\u00e9pendra le choix des m\u00e9dias de parler ou non de votre franchise et de son actualit\u00e9. En diffusant une information cibl\u00e9e, claire et facilement exploitable, vous augmentez les chances d’obtenir une couverture presse de qualit\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelques conseils :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 – Les r\u00e8gles de base<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant de vous lancer dans la r\u00e9daction d’un communiqu\u00e9 de presse, soyez attentif aux r\u00e8gles de base du m\u00e9tier de journaliste : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Un article n’est pas une insertion publicitaire<\/strong> : un journaliste ne publie que ce qu’il juge\u00a0pertinent pour ses lecteurs (actualit\u00e9 originale,\u00a0produit r\u00e9volutionnaire, r\u00e9sultats, nouvelle strat\u00e9gie), il n’est pas l\u00e0 pour vous faire de la publicit\u00e9 gratuite. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– La recherche de l’objectivit\u00e9<\/strong> : le journaliste publiera des informations les plus\u00a0impartiales possibles. Son\u00a0r\u00f4le et de parler de mani\u00e8re objective de toutes les franchises, sans en privil\u00e9gier une ou l’autre… ni la v\u00f4tre (m\u00eame si vous la consid\u00e9rez comme la meilleure !). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Ma\u00eetriser les d\u00e9lais<\/strong> : sur certains supports de presse, les d\u00e9lais de publications peuvent \u00eatre tr\u00e8s longs.\u00a0Apprenez donc \u00e0 anticiper et renseignez-vous sur les \u00e9ch\u00e9ances ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 – Soignez le contenu de votre message<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A la recherche d’une actualit\u00e9 chaude, les journalistes privil\u00e9gieront toutes les informations susceptibles d’apporter une valeur ajout\u00e9e aux lecteurs<\/strong>. N’envoyez pas des communiqu\u00e9s pour rappeler votre existence et pr\u00e9senter pour la \u00e9ni\u00e8me fois votre concept, pr\u00e9f\u00e9rez des communiqu\u00e9s annon\u00e7ant le lancement d’un produit innovant, la cr\u00e9ation d’une nouvelle franchise, une nomination, des r\u00e9sultats… Autre conseil : \u00e9vitez de noyer le journaliste dans une multitude d’informations : un communique = une actualit\u00e9 ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 – Soyez synth\u00e9tique et percutant<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aux longues phrases, pr\u00e9f\u00e9rez des accroches efficaces. Soignez vos titres, intertitres et introductions.<\/strong> N’oubliez pas que les journalistes re\u00e7oivent une multitude de communiqu\u00e9s et que le v\u00f4tre doit \u00eatre rapidement consultable. Pensez \u00e0 mettre l’information essentielle en titre ou en d\u00e9but de communiqu\u00e9. Pensez \u00e0 agr\u00e9menter votre document de chiffres cl\u00e9s et d’illustrations… pour attirer l’oeil et faciliter la compr\u00e9hension. Pensez aussi \u00e0 int\u00e9grer des t\u00e9moignages tr\u00e8s appr\u00e9ci\u00e9s des\u00a0journalistes ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4\u00a0– Soignez votre style et votre orthographe<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Votre communiqu\u00e9 doit \u00eatre compr\u00e9hensible par tous. \u00c9vitez le jargon professionnel sp\u00e9cifique \u00e0 votre activit\u00e9 et adoptez un style journalistique. Pensez \u00e0 faire relire et corriger votre document. Un communiqu\u00e9 de presse rempli de fautes fera indubitablement fuir les journalistes et nuira \u00e0 l’image de votre franchise.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le communiqu\u00e9 de presse est l’outil indissociable de toute bonne strat\u00e9gie de relations presse. De sa pertinence et de sa qualit\u00e9 d\u00e9pendra le choix des m\u00e9dias de parler ou non de votre franchise et de son actualit\u00e9. En diffusant une information cibl\u00e9e, claire et facilement exploitable, vous augmentez les chances d’obtenir une couverture presse de […]<\/p>\n","protected":false},"author":1,"featured_media":293013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nFranchis\u00e9s et franchiseurs : soignez vos relations presse par de bons communiqu\u00e9s<\/title>\n<meta name=\"description\" content=\"Le communiqu\u00e9 de presse est l'outil indissociable de toute bonne strat\u00e9gie de relations presse. 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