{"id":293019,"date":"2013-02-05T01:00:00","date_gmt":"2013-02-05T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-creer-un-depliant-efficace"},"modified":"2013-02-05T01:00:00","modified_gmt":"2013-02-05T00:00:00","slug":"comment-creer-un-depliant-efficace","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-creer-un-depliant-efficace","title":{"rendered":"Comment cr\u00e9er un d\u00e9pliant efficace ?"},"content":{"rendered":"
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On vous parle de flyer, de street marketing, en fait la technique n’est pas nouvelle, les syndicalistes et les politiques l’utilisent depuis longtemps\u00a0: il s’agit d’\u00eatre sur le chemin de vos prospects et de leur remettre le document qui convient.<\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le street marketing a pour but de toucher les gens dans leur quotidien : dans la rue, leur \u00e9tablissement scolaire, le m\u00e9tro C’est une communication de proximit\u00e9 hyper-cibl\u00e9e et imm\u00e9diate, elle peut \u00eatre particuli\u00e8rement efficace. Pourtant cr\u00e9er le document \u00e0 remettre de la main \u00e0 la main n’est pas aussi simple qu’il y parait. Aujourd’hui on donne le nom de flyer \u00e0 ce document de publicit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quel est le but recherch\u00e9 par votre tract ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il s’agit d’un tract publicitaire, \u00e0 ceci pr\u00e8s peut-\u00eatre qu’une attention particuli\u00e8re a \u00e9t\u00e9 port\u00e9e \u00e0 son aspect visuel. Il convient de d\u00e9finir la probl\u00e9matique marketing \u00e0 laquelle le flyer doit r\u00e9pondre. D’abord quel est votre but\u00a0<\/strong>: voulez-vous cr\u00e9er du flux pour votre nouveau magasin ou inviter \u00e0 une soir\u00e9e ?\u00a0En affinant le but recherch\u00e9 vous pourrez \u00e0 la fin mesurer le succ\u00e8s de l’op\u00e9ration. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous aurez \u00e0 d\u00e9terminer votre cible<\/strong>, si le flyer s’adresse \u00e0 des cadres, des employ\u00e9s ou des \u00e9tudiants, il ne sera pas con\u00e7u de la m\u00eame mani\u00e8re, votre message devra s’adapter mais aussi votre offre sera diff\u00e9rente. Vous penserez au contexte, le lieu ou le moment de la distribution. Par exemple, si la distribution se fait \u00e0 des cadres dans le quartier de La D\u00e9fense, une r\u00e9f\u00e9rence peut \u00eatre imagin\u00e9e au plan du message ou du graphisme avec le motif de La Grande Arche. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin d\u00e9terminez vos <\/strong><\/em>crit\u00e8res <\/strong>de succ\u00e8s. Vous investissez dans l’op\u00e9ration\u00a0: conception graphique, r\u00e9daction, impression et distribution repr\u00e9sentent un co\u00fbt \u00e0 chaque \u00e9tape. Il faut donc mettre en relation ces co\u00fbts avec un objectif. Par exemple, si vous souhaitez attirer des passants vers un nouveau magasin, le crit\u00e8re sera le nombre de visites suscit\u00e9es par l’op\u00e9ration. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Calculer le rapport budget et image donn\u00e9e<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9terminez le budget<\/strong> que vous souhaitez consacrer \u00e0 la r\u00e9alisation de ce d\u00e9pliant, ainsi qu’\u00e0 sa distribution. Ensuite envisagez le message \u00e0 communiquer<\/strong>, les personnes qui re\u00e7oivent votre document ne lui accordent que quelques instants, l’essentiel doit sauter aux yeux. Cet instant est d\u00e9terminant\u00a0: soit elles jettent le flyer dans la premi\u00e8re poubelle venue, soit elles le mettent dans une poche ou un sac <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pensez \u00e0 bien ins\u00e9rer les informations pratiques<\/strong> qui leur permettront de vous trouver. Il est de bonne pratique de jouer sur les \u0093vices\u0094 humains : luxure, avarice (promotion), orgueil (\u0093select\u0094, \u0093\u00e9lite\u0094, etc.), La <\/strong><\/em>cr\u00e9ation graphique<\/strong> <\/strong><\/em>attire l’il et renforce le message. En fonction du choix typographique, vous \u00e9voquerez des univers tr\u00e8s diff\u00e9rents. L’impression viendra compl\u00e9ter ces choix\u00a0: et blanc ou couleur, papier mat ou brillant ? C’est \u00e0 d\u00e9cider selon la probl\u00e9matique marketing, la cible et votre budget. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes<\/p>\n

Lisez aussi cet article sur le street marketing : <\/i>Capter le consommateur gr\u00e2ce au street marketing <\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

On vous parle de flyer, de street marketing, en fait la technique n’est pas nouvelle, les syndicalistes et les politiques l’utilisent depuis longtemps\u00a0: il s’agit d’\u00eatre sur le chemin de vos prospects et de leur remettre le document qui convient. Le street marketing a pour but de toucher les gens dans leur quotidien : dans […]<\/p>\n","protected":false},"author":1,"featured_media":293020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nComment 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