{"id":293027,"date":"2013-02-01T01:00:00","date_gmt":"2013-02-01T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/limportance-de-la-franchise"},"modified":"2013-02-01T01:00:00","modified_gmt":"2013-02-01T00:00:00","slug":"limportance-de-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/limportance-de-la-franchise","title":{"rendered":"L’importance de la franchise"},"content":{"rendered":"
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La franchise, v\u00e9ritable ph\u00e9nom\u00e8ne dans le monde de l’entreprise<\/b>, n’en est pas pour autant \u00e0 ses d\u00e9buts sur le march\u00e9 du commerce international. En effet, si ce syst\u00e8me n’est r\u00e9ellement exploit\u00e9 que depuis la fin des ann\u00e9es 30 en Europe, avec un v\u00e9ritable boum commercial d\u00e8s le d\u00e9but des ann\u00e9es 70, il avait d\u00e9j\u00e0 conquis le cur des entrepreneurs am\u00e9ricains bien auparavant, \u00e0 la fin du si\u00e8cle pr\u00e9c\u00e9dent !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concepts vari\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Depuis, la franchise a fait son bout de chemin. Au jour d’aujourd’hui, ce sont tous les domaines d’activit\u00e9s qui sont concern\u00e9s : la construction, la restauration ou l’h\u00f4tellerie, la formation, le secteur immobilier, le service \u00e0 la personne, l’habillement, et m\u00eame plus r\u00e9cemment, le secteur int\u00e9rimaire. Aussi, touche t-il de mani\u00e8re fort prometteuse le secteur de la coiffure et de la beaut\u00e9, du tourisme avec de nombreuses agences de voyage franchis\u00e9es, mais \u00e9galement les entreprises de nettoyage \u00e0 domicile ou encore des concessionnaires. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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B\u00e9n\u00e9fices partag\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut dire que le syst\u00e8me est int\u00e9ressant pour tout entrepreneur, qu’il soit franchiseur ou franchis\u00e9<\/b>. En effet, le premier peut alors multiplier ses points de vente, et par l\u00e0, \u00e9tendre la renomm\u00e9e de son entreprise et de son enseigne. Le deuxi\u00e8me, quant \u00e0 lui, trouvera une aubaine de r\u00e9ussite \u00e0 travers une soci\u00e9t\u00e9 dont la r\u00e9putation du nom n’est plus \u00e0 faire. Il jouira aussi d’une libert\u00e9 en tant que propri\u00e9taire, tout en \u00e9tant encadr\u00e9 par un r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le succ\u00e8s de cette formule est tel qu’il repr\u00e9sentait, pour les Etats Unis, un chiffre d’affaire de plus de mille milliards de dollars il y a seulement dix ans, comme mentionn\u00e9 par les statistiques du World Franchise Council. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vers la mondialisation<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N’allons pas croire pour autant que n’importe quelle activit\u00e9 peut se lancer dans la franchise. En effet, il y a malgr\u00e9 tout des limites au franchisable. Aujourd’hui, les services \u00e0 la personne repr\u00e9sentent 80% du r\u00e9seau des franchises et 40% du chiffre d’affaire global concerne le commerce de d\u00e9tail. Pour l’Europe, ce sont d’abord le Royaume Uni et la France qui ont d\u00e9marr\u00e9 l’activit\u00e9.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’Espagne et l’Allemagne ont embo\u00eet\u00e9 le pas, permettant ainsi au virus de la franchise de se propager \u00e0 travers tout le continent. En Belgique, ce sont essentiellement les domaines du bricolage, du textile et de l’alimentaire qui ont permis au secteur de s’implanter. Il y repr\u00e9sente tout de m\u00eame un chiffre d’affaire de pr\u00e8s de 2,4 milliards d’euros, soit 6% du chiffre d’affaire global concernant le commerce de d\u00e9tail. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise : une valeur s\u00fbre<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce syst\u00e8me d’exploitation permet donc de cr\u00e9er de l’emploi, et de profiter d’une valeur s\u00fbre, puisque les enseignes de la majorit\u00e9 des franchises se trouvent dans le monde entier. Un tr\u00e8s bon exemple de r\u00e9ussite est sans conteste le monde du fast-food. En effet, quelle que soit l’enseigne dans le monde, ce secteur d’activit\u00e9 est le plus couramment enregistr\u00e9 sous franchise. C’est sans doute l’une des principales raisons du succ\u00e8s de ces enseignes. Que vous soyez \u00e0 Paris, \u00e0 New York ou \u00e0 P\u00e9kin, retrouver une m\u00eame enseigne est gage de r\u00e9f\u00e9rence et plait \u00e0 tout type de client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise, v\u00e9ritable ph\u00e9nom\u00e8ne dans le monde de l’entreprise, n’en est pas pour autant \u00e0 ses d\u00e9buts sur le march\u00e9 du commerce international. En effet, si ce syst\u00e8me n’est r\u00e9ellement exploit\u00e9 que depuis la fin des ann\u00e9es 30 en Europe, avec un v\u00e9ritable boum commercial d\u00e8s le d\u00e9but des ann\u00e9es 70, il avait d\u00e9j\u00e0 conquis […]<\/p>\n","protected":false},"author":1,"featured_media":293028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nL'importance de la franchise<\/title>\n<meta name=\"description\" content=\"La franchise, v\u00e9ritable ph\u00e9nom\u00e8ne dans le monde de l'entreprise, n'en est pas pour autant \u00e0 ses d\u00e9buts sur le march\u00e9 du commerce international. 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