{"id":293040,"date":"2013-01-27T01:00:00","date_gmt":"2013-01-27T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchiseurs-comment-preparer-un-salon-professionnel"},"modified":"2013-01-27T01:00:00","modified_gmt":"2013-01-27T00:00:00","slug":"franchiseurs-comment-preparer-un-salon-professionnel","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchiseurs-comment-preparer-un-salon-professionnel","title":{"rendered":"Franchiseurs, comment pr\u00e9parer un salon professionnel ?"},"content":{"rendered":"
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La d\u00e9cision de participer \u00e0 un salon professionnel, quels qu’en soient les objectifs (pr\u00e9sentation de produits et de services, recrutement) ne doit pas se prendre \u00e0 la l\u00e9g\u00e8re car un salon, c’est souvent cher et les co\u00fbts cach\u00e9s sont nombreux !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour que ce rendez-vous vous soit le plus efficace et rentable possible, voici quelques pistes de r\u00e9flexions<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 \u0096 Connaissez-vous bien les salons qui vous concernent ?<\/strong> Identifiez bien les salons susceptibles de vous int\u00e9resser. Etudiez leur cible, leur taux de fr\u00e9quentation, la liste des exposants <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 – Quels sont vos objectifs ? <\/strong>D\u00e9finissez bien les objectifs de votre venue sur un salon. Avez-vous l’ambition de vous faire conna\u00eetre ? Souhaitez-vous vous positionner sur de nouveaux march\u00e9s ? Voulez-vous recruter ? D\u00e9sirez-vous aller \u00e0 la rencontre de vos clients ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 \u0096 Quel est votre budget ? <\/strong>Les tarifs de location de stand varient souvent de 200 \u00e0 300 euros le m2 pour un stand nu et de 400 \u00e0 500 euros le m2 pur un stand \u00e9quip\u00e9. Mais ce n’est pas tout : votre budget \u00ab salon \u00bb devra prendre \u00e9galement en compte le transport, les \u00e9ventuels h\u00e9bergements, les outils de communication, le recours possible \u00e0 des h\u00f4tesses N’oubliez rien ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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et quelques pistes d‘actions<\/strong> !<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4 \u0096 R\u00e9servez votre stand et apprenez \u00e0 n\u00e9gocier <\/strong>: lors de la r\u00e9servation de votre stand, n\u00e9gociez bien l’emplacement que vous d\u00e9sirez. Celui-ci sera sans nul doute facteur de succ\u00e8s ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5 \u0096 Pr\u00e9voyez l’am\u00e9nagement de votre stand et l’organisation de sa tenue <\/strong>: d\u00e9finissez bien \u00e0 l’avance se que comportera votre stand et qui sera charg\u00e9 de l’animer. Pensez au recours \u00e9ventuel \u00e0 des h\u00f4tesses. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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6 \u0096 Anticipez le transport de votre marchandise <\/strong>: il a un co\u00fbt et m\u00e9rite une logistique pr\u00e9cise et rigoureuse. Ne le sous-estimez pas et assurez vous qu’il se fera dans les bonnes conditions (assurances, droits de douanes). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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7 \u0096 N’oubliez pas vos outils de communication <\/strong>: pas question d’arriver sur le salon les mains vides, sans documents commerciaux \u00e0\u00a0remettre \u00e0 vos visiteurs. Pensez \u00e9galement aux cadeaux publicitaires qui renforceront votre notori\u00e9t\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et apr\u00e8s <\/strong>?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un salon ne se termine pas une fois le dernier visiteur pass\u00e9. D\u00e8s le lendemain, d\u00e9briefez avec vos \u00e9quipes<\/strong>, faites le bilan de vos rencontres <\/strong>et reprenez vite contact avec les personnes <\/strong>qui sont venues sur votre stand. Ne perdez surtout pas de temps, restez dans cette dynamique ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La d\u00e9cision de participer \u00e0 un salon professionnel, quels qu’en soient les objectifs (pr\u00e9sentation de produits et de services, recrutement) ne doit pas se prendre \u00e0 la l\u00e9g\u00e8re car un salon, c’est souvent cher et les co\u00fbts cach\u00e9s sont nombreux ! Pour que ce rendez-vous vous soit le plus efficace et rentable possible, voici quelques pistes 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