{"id":293049,"date":"2013-01-20T21:49:00","date_gmt":"2013-01-20T20:49:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-laforet-en-belgique-2712"},"modified":"2019-09-19T09:47:11","modified_gmt":"2019-09-19T08:47:11","slug":"la-franchise-laforet-en-belgique-2712","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-laforet-en-belgique-2712","title":{"rendered":"La franchise Lafor\u00eat en Belgique"},"content":{"rendered":"
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Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lafor\u00eat franchise est un r\u00e9seau d’agences immobili\u00e8res<\/strong> fond\u00e9 depuis plus de 20 ans sur des m\u00e9thodes et des valeurs s\u00fbres.\u00a0Le franchiseur met \u00e0 la disposition de son r\u00e9seau divers outils tels que des animations d’agences, des challenges au sein des \u00e9quipes commerciales, une assistance permanente et juridique et autres.<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez cette interview vid\u00e9o de\u00a0Victor Beusen<\/a> sur acfranchise.TV r\u00e9alis\u00e9e en 2012 et encore plus de vid\u00e9os dans notre rubrique : \u00ab\u00a0r\u00e9seaux de franchises en Belgique<\/a>\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00c0 lire :\u00a0Les services des franchiseurs et leurs co\u00fbts<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce positionnement a contribu\u00e9 au d\u00e9veloppement du r\u00e9seau en Belgique et \u00e0 l’international,<\/strong> au Portugal, au Luxembourg, au Maroc et en France.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’enseigne s’adresse aux agents immobiliers ou stagiaires issus de l’institut professionnel des agents immobiliers <\/strong>ayant l’exp\u00e9rience du secteur, de l’animation d’une \u00e9quipe et de la gestion d’un centre de profit.\u00a0Les adh\u00e9rents b\u00e9n\u00e9ficient en permanence des outils de formation, de publicit\u00e9, de marketing et de communication.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La volont\u00e9 de ce r\u00e9seau est d’associer les franchis\u00e9s \u00e0 toutes les grandes d\u00e9cisions de la vie de l’entreprise.\u00a0<\/strong>Victor Beusen, Animateur du r\u00e9seau Lafor\u00eat<\/a>\u00a0en Belgique, pr\u00e9sente le d\u00e9veloppement de l’enseigne et les principales diff\u00e9rences entre les march\u00e9s belges et fran\u00e7ais.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Victor Beusen<\/strong> : \u00ab\u00a0Le r\u00e9seau Lafor\u00eat, qui est bien connu des gens en France, est reli\u00e9 \u00e0 750 agences et en Belgique, nous avons commenc\u00e9 en 2009, le contrat Master Franchise a \u00e9t\u00e9 sign\u00e9 en 2009 et en 2010, nous avons commenc\u00e9 le d\u00e9veloppement en Belgique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous avons actuellement une dizaine d’agences, notre but est de d\u00e9velopper le r\u00e9seau \u00e0 150 agences pour 2018<\/strong>.\u00a0Les atouts du march\u00e9 en Belgique sont simplement qu’il y a de plus en plus de petits agents ind\u00e9pendants qui ont besoin d’\u00eatre format\u00e9s, qui ont besoin de supports, o\u00f9 les lois deviennent de plus en plus compliqu\u00e9es pour mettre un bien en vente par exemple et donc l’apport du r\u00e9seau c’est clairement un apport technique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00c0 comparer avec le march\u00e9 fran\u00e7ais, la plus grande diff\u00e9rence c’est qu’en Belgique, un agent immobilier doit \u00eatre agr\u00e9e IPI et donc l\u00e0, c’est une professionnelle des agents immobiliers et cette formation en Belgique prend 3 ans, alors qu’en France, nous pouvons devenir agent immobilier quasiment en 6 semaines de temps, alors qu’en Belgique, il est vraiment n\u00e9cessaire d’avoir une formation de 3 ans avant de pouvoir acc\u00e9der au m\u00e9tier d’agent immobilier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous faisons face \u00e0 cette contrainte soit en amenant des agents immobiliers existants soit en contournant la formation par exemple les cr\u00e9ateurs qui sont universitaires ont un style de passerelle o\u00f9 ils peuvent acc\u00e9der au titre d’agent immobilier en faisant un stage d’une ann\u00e9e et pour cela il faut une passerelle d’\u00e9tudes universitaires par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les objectifs pour la Belgique sont clairement d’avoir 150 agences immobili\u00e8res \u00e0 l’horizon 2018 et en devenant le num\u00e9ro 1 de la fr\u00e9quentation tous azimuts sur les sites par exemple internet.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00c0 lire :\u00a0Pr\u00e9sentation de la franchise immobili\u00e8re LaFor\u00eat<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : Lafor\u00eat franchise est un r\u00e9seau d’agences immobili\u00e8res fond\u00e9 depuis plus de 20 ans sur des m\u00e9thodes et des valeurs s\u00fbres.\u00a0Le franchiseur met \u00e0 la disposition de son r\u00e9seau divers outils tels que des animations d’agences, des challenges au sein des \u00e9quipes commerciales, une 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