{"id":293055,"date":"2013-01-19T01:00:00","date_gmt":"2013-01-19T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-desthetique-fait-le-point-sur-les-attentes-des-clients"},"modified":"2013-01-19T01:00:00","modified_gmt":"2013-01-19T00:00:00","slug":"la-franchise-desthetique-fait-le-point-sur-les-attentes-des-clients","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-desthetique-fait-le-point-sur-les-attentes-des-clients","title":{"rendered":"La franchise d’esth\u00e9tique fait le point sur les attentes des clients"},"content":{"rendered":"
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Pour\u00a0proposer des prestations adapt\u00e9es et\u00a0favoriser une relation de proximit\u00e9, la franchise Esthetic Center<\/a> a examin\u00e9 son coeur de cible. La formule de soins sans rendez-vous et \u00e0 petits du r\u00e9seau de beaut\u00e9,\u00a0r\u00e9pond aux attentes de la client\u00e8le moderne et active. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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LE R\u00c9SEAU DE BEAUT\u00c9 MISE SUR LA CONFIANCE ET LA PROXIMIT\u00c9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La femme active est exigeante. Ma\u00eetresse de son temps et de son budget, elle est \u00e0 la recherche de services qui correspondent \u00e0 ses attentes. Elle g\u00e8re son image, a besoin de se sentir bien dans sa peau.<\/p>\n

Dans ce cadre, le regard des autres est un moteur privili\u00e9gi\u00e9 de consommation. Elle aime aussi se sentir en confiance avec l’esth\u00e9ticienne et recevoir des soins de qualit\u00e9<\/strong>. Elle choisit souvent son institut par relation (pour 25,8% d’entre elles). 80% de la client\u00e8le habite ou travaille \u00e0 moins de 5km du centre fr\u00e9quent\u00e9, et passe r\u00e9guli\u00e8rement devant.<\/p>\n

85% des femmes sont fid\u00e8les \u00e0 leur institut de beaut\u00e9<\/strong>, mais 51% des moins de 25 ans et 21% de l’ensemble des clientes n’h\u00e9sitent pas \u00e0 se tourner vers un institut o\u00f9 les prix sont moins \u00e9lev\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’AVANTAGE DU SANS RENDEZ-VOUS DE LA FRANCHISE ESTHETIC CENTER<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le concept permet de fid\u00e9liser une client\u00e8le active et press\u00e9e, qui fr\u00e9quente peu les instituts de beaut\u00e9 conventionnels. La r\u00e9partition de la client\u00e8le du r\u00e9seau d’instituts de beaut\u00e9, compos\u00e9e \u00e0 90% de femmes et 10% d’hommes, provient :
– \u00e0 40% d’une cat\u00e9gorie de population qui ne se rendait pas dans les instituts
– \u00e0 60% de la client\u00e8le des instituts de beaut\u00e9 traditionnels. Le changement d’habitude est souvent li\u00e9 aux soins sans rendez-vous propos\u00e9s par Esthetic Center<\/strong>.<\/p>\n

La client\u00e8le d’Esthetic Center comprend deux tranches d’\u00e2ge dominantes :
– 48% de 25 \u00e0 35 ans
– 24% de 36 \u00e0 45 ans<\/p>\n

Professionnellement, elle est compos\u00e9e d’une majorit\u00e9 d’employ\u00e9s (39,1%), de cadres (18,6%) et de commer\u00e7ants-professions lib\u00e9rales (16,3%). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour\u00a0proposer des prestations adapt\u00e9es et\u00a0favoriser une relation de proximit\u00e9, la franchise Esthetic Center a examin\u00e9 son coeur de cible. La formule de soins sans rendez-vous et \u00e0 petits du r\u00e9seau de beaut\u00e9,\u00a0r\u00e9pond aux attentes de la client\u00e8le moderne et active. LE R\u00c9SEAU DE BEAUT\u00c9 MISE SUR LA CONFIANCE ET LA PROXIMIT\u00c9 La femme active est […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293055","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLa franchise d'esth\u00e9tique fait le point sur les attentes des clients<\/title>\n<meta name=\"description\" content=\"Pour\u00a0proposer des prestations adapt\u00e9es et\u00a0favoriser une relation de proximit\u00e9, la franchise Esthetic Center a examin\u00e9 son coeur de cible. 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