{"id":293058,"date":"2013-01-17T01:00:00","date_gmt":"2013-01-17T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lopportunite-des-franchises-de-services"},"modified":"2013-01-17T01:00:00","modified_gmt":"2013-01-17T00:00:00","slug":"lopportunite-des-franchises-de-services","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lopportunite-des-franchises-de-services","title":{"rendered":"L’opportunit\u00e9 des franchises de services"},"content":{"rendered":"
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Les franchises de service peuvent \u00eatre class\u00e9es dans deux cat\u00e9gories, celles qui vendent des services \u00e0 caract\u00e8re technique et celle qui offrent des services moins pointus comme le m\u00e9nage, le nettoyage… <\/p>\n

Les premi\u00e8res se d\u00e9veloppent sans discontinuer depuis l’origine. Les secondes connaissant une tr\u00e8s forte augmentation mais leur part de march\u00e9 demeure minime au regard des ind\u00e9pendants isol\u00e9s. La marge de progression est forte. La France et la Belgique comblent un retard et un certain nombre de franchises correspondent \u00e0 la cr\u00e9ation d’entreprises mono-personnelles dont le but est de cr\u00e9er UN emploi, celui du franchis\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise de service int\u00e8gre la notion humaine autant que la notion de chiffre d’affaires<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien des franchises de service correspondent \u00e0 un v\u00e9ritable besoin tels les conseils en placements financiers et restructuration de cr\u00e9dit mais aussi les services \u00e0 domicile et bien d’autres… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Attention, ce qui marche aux Etats-Unis ou en Grande-Bretagne ne marche pas toujours en France ou en Belgique mais \u00e0 l’inverse, on voit trop de concepts anglo-saxons trop rapidement \u00e9cart\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les principaux avantages de la franchise de service sont que tout d’abord elle n’exige pas un emplacement co\u00fbteux<\/strong>. L’investissement initial est souvent r\u00e9duit. Ce sont des activit\u00e9s qui, au d\u00e9part, peuvent fonctionner en solo. Par ailleurs la plupart de ces franchises attaquent des march\u00e9s neufs sur lesquels tout semble possible. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces franchises pr\u00e9sentent g\u00e9n\u00e9ralement une contrainte. Le premier est que le franchis\u00e9 doit\u00a0aller chercher le client, il ne s’agit pas ici d’un point de vente avec une enseigne <\/em><\/strong>qui permet de drainer directement du flux. Ainsi dans le service informatique, il est n\u00e9cessaire de d\u00e9marcher des particuliers ou des TPE-PME. Un autre handicap est que la fiabilit\u00e9 des \u00e9tudes n’est pas toujours assur\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour ce qui concerne le s\u00e9rieux de ces franchises de services, il est clair qu’ici le tri n’a pas encore pu s’effectuer pour les concepts les plus r\u00e9cents. Il est probable qu’un certain nombre de franchises pourront dispara\u00eetre dans quelques ann\u00e9es<\/em><\/strong>…m\u00eame si la croissance globale sera \u00e9norme. Faites attention aux moyens mis en oeuvre par le franchiseur pour vous aider et \u00e0 la mani\u00e8re de trouver la client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour \u00e9valuer la qualit\u00e9 d’une franchise de services, il faut d’abord \u00e9tudier les documents fournis par le franchiseur, les soumettre \u00e0 des experts, s’informer sur l’exp\u00e9rience du franchiseur. Il est bon de rencontrer des franchis\u00e9s, m\u00eame s’ils sont nouvellement install\u00e9s. Un franchis\u00e9 \u00e0 ses d\u00e9buts a cependant presque toujours tendance \u00e0 afficher son optimisme et \u00e0 faire l’\u00e9loge de son enseigne.\u00a0Certaines franchises pr\u00e9sentent davantage de risques car ici le produit est immat\u00e9riel<\/strong>. S’il est conseill\u00e9 de s’engager dans une franchise de services, il faut insister sur la n\u00e9cessit\u00e9 de bien la choisir. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concernant les profils des candidats, sauf pour des cas particuliers, l’atout essentiel est d’avoir la motivation de cr\u00e9er son entreprise<\/strong>.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Finalement le risque est diff\u00e9rent\u00a0que pour une enseigne de commerce <\/strong>traditionnel :
– le montant risqu\u00e9 est plus bas : ni stock, ni investissement co\u00fbteux en pas de porte.
– le pourcentage d’\u00e9chec est un peu plus haut : pas de pas de porte co\u00fbteux mais bien plac\u00e9. Pour avoir des clients, il faut aller les chercher. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande les articles suivants :<\/i>
Services \u00e0 la personne : quelles activit\u00e9s sont soumises \u00e0 l’agr\u00e9ment<\/i><\/a> ?<\/i>
Bilan du secteur des services \u00e0 la personne : un enjeu pour les franchises<\/i><\/a>.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les franchises de service peuvent \u00eatre class\u00e9es dans deux cat\u00e9gories, celles qui vendent des services \u00e0 caract\u00e8re technique et celle qui offrent des services moins pointus comme le m\u00e9nage, le nettoyage…  Les premi\u00e8res se d\u00e9veloppent sans discontinuer depuis l’origine. Les secondes connaissant une tr\u00e8s forte augmentation mais leur part de march\u00e9 demeure minime au regard des ind\u00e9pendants 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