{"id":293072,"date":"2013-01-11T11:09:00","date_gmt":"2013-01-11T10:09:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ou-simplanter-en-france-dans-le-nord-pas-de-calais-zone-du-grand-hainaut-2012"},"modified":"2013-01-11T11:09:00","modified_gmt":"2013-01-11T10:09:00","slug":"ou-simplanter-en-france-dans-le-nord-pas-de-calais-zone-du-grand-hainaut-2012","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ou-simplanter-en-france-dans-le-nord-pas-de-calais-zone-du-grand-hainaut-2012","title":{"rendered":"O\u00f9 s’implanter en France dans le Nord-Pas-de-Calais : Zone du Grand Hainaut ? (2012)"},"content":{"rendered":"
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Point de vue de l’expert :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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Comment trouver le meilleur emplacement \u00e0 son projet<\/a>\u00a0?\u00a0Il est clair qu’il faut faire une bonne \u00e9tude de march\u00e9<\/a>\u00a0avant de choisir o\u00f9 implanter son affaire. Cette \u00e9tude va permettre au jeune entrepreneur d’\u00e9valuer le dynamisme de la zone en question<\/strong>, son taux de fr\u00e9quentation et d’estimer le volume de la demande potentielle de son offre.\u00a0Dans cette vid\u00e9o, Jean Samper, Expert et Dirigeant d’AC Franchise et Gwena\u00eblle Vandeville, Charg\u00e9e d’\u00e9tudes et d’urbanisme de la CCI Grand Hainaut, nous pr\u00e9sentent les services de la CCI apport\u00e9s aux cr\u00e9ateurs d’entreprise.<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez cette interview vid\u00e9o de\u00a0Gwena\u00eblle Vandeville et de Jean Samper<\/a> sur acfranchise.TV r\u00e9alis\u00e9e en 2012 et encore plus de vid\u00e9os dans notre rubrique :\u00a0\u00bbComment trouver le bon local<\/a>\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper<\/strong> : \u00ab\u00a0Le Franchise Business Club a \u00e9t\u00e9 cr\u00e9e par AC Franchise pour r\u00e9pondre \u00e0 des probl\u00e9matiques sp\u00e9cifiques aux franchiseurs<\/strong>. Nous avons d’ailleurs d\u00e9pos\u00e9 la marque Franchise Business Club \u00e0 l’INPI. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous avons voulu aider les franchiseurs \u00e0 savoir o\u00f9 et comment trouver de bonnes implantations pour leurs franchis\u00e9s dans le Nord et dans le Pas de Calais<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Gwena\u00eblle Vandeville<\/strong> : \u00ab\u00a0La CCI Grand Hainaut couvre trois arrondissements qui ont pour villes principales\u00a0Valenciennes, Maubeuge et Cambrai.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nos interventions aupr\u00e8s des porteurs de projets, de cr\u00e9ateurs de commerces, nous les accompagnons d\u00e8s le d\u00e9marrage de leur projet<\/strong>. Nous avons un service cr\u00e9ation, et nous avons ensuite un service \u00e9tude commerciale qui permet de les aiguiller pour la r\u00e9ussite de leur projet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous les recevons, ils ont souvent une id\u00e9e en t\u00eate, pas forc\u00e9ment un lieu g\u00e9ographique, mais souvent un type de commerce avec une cat\u00e9gorie de produits, et nous avons la chance depuis 2006, d’avoir mis en place des vagues d’enqu\u00eates aupr\u00e8s des consommateurs.<\/strong>\u00a0Nous avons donc une base de donn\u00e9es g\u00e9o localis\u00e9es qui nous permet d’identifier toutes les carences commerciales sur le territoire.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lorsque les consommateurs sont oblig\u00e9s de faire de nombreux kilom\u00e8tres pour aller chercher par exemple une paire de chaussures de sport, c’est qu’il y a une carence sur le territoire ou que l’offre qui est en place ne r\u00e9pond pas tout \u00e0 fait aux besoins des consommateurs et donc toutes ces informations nous pouvons les leur apporter en g\u00e9o localisant \u00e0 chaque fois les carences. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le Grand Hainaut est actuellement dans une phase de renouvellement. Nous voyons un renouvellement urbain, ce qui saute aux yeux en premier lieu, ce sont les r\u00e9novations urbaines des centres villes, des quartiers, ceci a des cons\u00e9quences directes pour le commerce. Les commer\u00e7ants qui sont en place, mais aussi par la cr\u00e9ation de nouvelles cellules commerciales et aussi pour tous les consommateurs qui prennent de plus en plus de plaisir \u00e0 venir faire leurs achats dans nos villes r\u00e9nov\u00e9es.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Gr\u00e2ce \u00e0 nos \u00e9tudes commerciales et \u00e9galement toutes ces r\u00e9novations qui sont en train de se faire, la CCI Grand Hainaut a dors et d\u00e9j\u00e0 identifi\u00e9 des carences sur certains territoires <\/strong>par exemple en bricolage sur la zone de Cambrai, en produits culture et loisirs sur la zone de Maubeuge, en \u00e9quipements de la maison dans le valenciennois <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite, nous avons 25 projets qui sont en cours<\/strong> sur tout ce territoire, coupl\u00e9s aux carences identifi\u00e9es, il y a vraiment d’\u00e9normes opportunit\u00e9s commerciales.\u00a0Ce sont des produits qui manquent parfois, mais des fois ce sont des formes de commerce. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Notre objectif c’est de faire conna\u00eetre le territoire<\/strong> et de montrer aux franchis\u00e9s qu’il y a d’\u00e9normes opportunit\u00e9s commerciales<\/strong> pour r\u00e9pondre aux besoins des habitants et qui vont permettre au territoire de continuer \u00e0 se d\u00e9velopper.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper<\/strong> : \u00ab\u00a0Nous remercions chaleureusement le salon Cr\u00e9er de nous avoir apport\u00e9 un soutien essentiel en nous offrant \u00e0 nouveau leur confiance, leur partenariat et la possibilit\u00e9 d’organiser cette journ\u00e9e au sein du\u00a0salon Cr\u00e9er 2012<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous remercions tout aussi chaleureusement les CCI de la r\u00e9gion Pas-de-Calais et du Nord qui ont apport\u00e9 leurs connaissances du terrain, de l’\u00e9conomie locale, et des projets en cours, nous n’aurions jamais pu vous fournir autant d’informations cl\u00e9s sans leur intervention forte et qualitative.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Trouvez les franchises qui recrutent au Nord-Pas de-Calais<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Point de vue de l’expert : Comment trouver le meilleur emplacement \u00e0 son projet\u00a0?\u00a0Il est clair qu’il faut faire une bonne \u00e9tude de march\u00e9\u00a0avant de choisir o\u00f9 implanter son affaire. Cette \u00e9tude va permettre au jeune entrepreneur d’\u00e9valuer le dynamisme de la zone en question, son taux de fr\u00e9quentation et d’estimer le volume de la […]<\/p>\n","protected":false},"author":54,"featured_media":293070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-293072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nO\u00f9 s'implanter en France dans le Nord-Pas-de-Calais : Zone du Grand Hainaut ? (2012)<\/title>\n<meta name=\"description\" content=\"Point de vue de l'expert : Comment trouver le meilleur emplacement \u00e0 son projet\u00a0?\u00a0Il est clair qu'il faut faire une bonne \u00e9tude de march\u00e9\u00a0avant de choisir\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/ou-simplanter-en-france-dans-le-nord-pas-de-calais-zone-du-grand-hainaut-2012\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O\u00f9 s'implanter en France dans le Nord-Pas-de-Calais : Zone du Grand Hainaut ? 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