{"id":293075,"date":"2013-01-11T01:00:00","date_gmt":"2013-01-11T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ba-ba-de-la-franchise-en-france"},"modified":"2013-01-11T01:00:00","modified_gmt":"2013-01-11T00:00:00","slug":"ba-ba-de-la-franchise-en-france","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ba-ba-de-la-franchise-en-france","title":{"rendered":"B.A.-BA de la franchise en France"},"content":{"rendered":"
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D\u00e9finie par la F\u00e9d\u00e9ration fran\u00e7aise de la franchise (FFF) comme une m\u00e9thode de collaboration entre, d’une part, une entreprise, le franchiseur<\/b> et, d’autre part, une ou plusieurs entreprises, les franchis\u00e9s, l’objet de la franchise est d’exploiter un concept de franchise mis au point par le franchiseur en contrepartie d’une r\u00e9mun\u00e9ration directe ou indirecte.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise : franchiseur et franchis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise est une relation contractuelle soumise aux dispositions de la loi Doubin du 31 d\u00e9cembre 1989 (d\u00e9sormais incluse dans le code de commerce article L-330)  relative au d\u00e9veloppement des entreprises commerciales et artisanales et \u00e0 l’am\u00e9lioration de leur environnement \u00e9conomique, juridique et sociale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Elle implique des obligations pour le franchiseur telles que la transmission du savoir-faire, la mise \u00e0 disposition des signes d’appartenance du r\u00e9seau et la fourniture d’une assistance ; et pour le franchis\u00e9 telles que la r\u00e9mun\u00e9ration du franchiseur, le respect des normes d\u00e9cid\u00e9es par le franchiseur et l’approvisionnement exclusif. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On distingue pr\u00e9cis\u00e9ment la franchise <\/strong>de service <\/strong>relative \u00e0 l’exploitation d’une enseigne, d’une marque ou d’un nom commercial ; la franchise de production <\/strong>relative \u00e0 la fabrication d’un produit par le franchis\u00e9 selon les indications du franchiseur et vendus sous la marque de celui-ci ; et la\u00a0franchise de distribution <\/strong>en vertu de laquelle le franchis\u00e9 vend des produits dans un magasin qui porte l’enseigne du franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les avantages de la franchise pour le franchis\u00e9 et le franchiseur : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Pour le franchiseur<\/strong> :\u00a0un d\u00e9veloppement territorial rapide pour un investissement limit\u00e9, une ma\u00eetrise int\u00e9grale d’un concept, une croissance \u00e9conomique importante, une plus large promotion de l’enseigne . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Pour le franchis\u00e9<\/strong> : une ind\u00e9pendance juridique, une bonne reconnaissance de la marque par les consommateurs, la transmission d’un savoir-faire, la force d’un r\u00e9seau… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00a0En France, la franchise, c’est plus de 1500 franchiseurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Irresistible news<\/p>\n

Pour en savoir plus, la r\u00e9daction vous conseille : <\/i>
Qu’est-ce que la Loi Doubin ?<\/i><\/a>
Le DIP : Document d’Information Pr\u00e9-contractuel<\/i><\/a><\/span>
Les avantages de la franchise Et ses inconv\u00e9nients<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

D\u00e9finie par la F\u00e9d\u00e9ration fran\u00e7aise de la franchise (FFF) comme une m\u00e9thode de collaboration entre, d’une part, une entreprise, le franchiseur et, d’autre part, une ou plusieurs entreprises, les franchis\u00e9s, l’objet de la franchise est d’exploiter un concept de franchise mis au point par le franchiseur en contrepartie d’une r\u00e9mun\u00e9ration directe ou indirecte. La franchise : franchiseur et 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