{"id":293079,"date":"2013-01-09T01:00:00","date_gmt":"2013-01-09T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-du-moyen-age-a-nos-jours"},"modified":"2013-01-09T01:00:00","modified_gmt":"2013-01-09T00:00:00","slug":"la-franchise-du-moyen-age-a-nos-jours","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-du-moyen-age-a-nos-jours","title":{"rendered":"La franchise du Moyen Age \u00e0 nos jours"},"content":{"rendered":"
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Beaucoup font remonter la franchise entre le Xe et le XIIe si\u00e8cle avec l’octroi de libert\u00e9s et de privil\u00e8ges accord\u00e9s par les seigneurs dans des zones d\u00e9finies territorialement mais avouons que cela n’a pas grand chose \u00e0 voir. Le principe \u00e9conomique de cette notion sera d\u00e9velopp\u00e9 au XVIIIe si\u00e8cle par la suppression des droits et p\u00e9ages int\u00e9rieurs et l’utilisation des termes de \u00ab franchise douani\u00e8re \u00bb, \u00ab franchise d’imp\u00f4t \u00bb ou \u00ab franchise postale \u00bb. Mais on est toujours bien loin de la franchise telle que nous l’entendons.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise est sans cesse en \u00e9volution<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vers 1929 – d\u00e9but d’une \u00e8re nouvelle commerciale -, en France et aux Etats-Unis se lancent les bases d’un syst\u00e8me de partenariat commercial qui donnera naissance au concept de franchise. Dans le nord de la France, Jean Prouvost, fondateur de la Laini\u00e8re de Roubaix, met en place Pingouin, une cha\u00eene de magasins dont les d\u00e9taillants ind\u00e9pendants b\u00e9n\u00e9ficient du droit de reproduire le concept du magasin Pingouin et des services de la marque. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parall\u00e8lement, outre-Atlantique, face aux rigueurs et contraintes\u00a0de la loi anti-trust tomobiles imaginent de nouveaux syst\u00e8mes de distribution<\/strong>. C’est \u00e0 cette \u00e9poque que G\u00e9n\u00e9ral Motors <\/strong>fait le pari d’associer des revendeurs ind\u00e9pendants et cr\u00e9e le premier contrat de franchise <\/strong>qui \u00e9tait plut\u00f4t de la concession en fait. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e8s le lendemain de la seconde guerre mondiale, on assiste \u00e0 la multiplication des enseignes sur l’ensemble du territoire am\u00e9ricain. Le recours \u00e0 la franchise donne en effet la possibilit\u00e9 aux grandes soci\u00e9t\u00e9s d’accro\u00eetre leurs parts de march\u00e9 sans investissements importants. Elle permet aussi, \u00e0 tous ceux qui disposent de quelques capitaux, de cr\u00e9er leur propre entreprise. Des atouts ind\u00e9niables qui expliquent l’essor spectaculaire des enseignes de 1950 \u00e0 1970 et un nombre de franchis\u00e9s d\u00e9passant aujourd’hui les 760 000 aux Etats-Unis. Plus tardivement, en France, la franchise conna\u00eet son plein d\u00e9veloppement dans les ann\u00e9es 70 avec des enseignes comme Pingouin-Stemm, Pronuptia, Rodier <\/a>ou Levitan<\/a>. Des noms reconnus qui seront vite rejoints, la modernisation des commerces de d\u00e9tail devenant incontournable. En 1970, la France comprend 34 franchiseurs. En 2009, selon les estimations de la FFF, ils sont plus de 1200. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande la lecture de cet article : <\/i>Histoire de la franchise : les bonnes id\u00e9es mettent parfois du temps \u00e0 s’imposer<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Beaucoup font remonter la franchise entre le Xe et le XIIe si\u00e8cle avec l’octroi de libert\u00e9s et de privil\u00e8ges accord\u00e9s par les seigneurs dans des zones d\u00e9finies territorialement mais avouons que cela n’a pas grand chose \u00e0 voir. Le principe \u00e9conomique de cette notion sera d\u00e9velopp\u00e9 au XVIIIe si\u00e8cle par la suppression des droits et p\u00e9ages int\u00e9rieurs et […]<\/p>\n","protected":false},"author":1,"featured_media":293080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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