{"id":293113,"date":"2012-12-27T01:00:00","date_gmt":"2012-12-27T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-facilite-la-creation-dentreprise"},"modified":"2012-12-27T01:00:00","modified_gmt":"2012-12-27T00:00:00","slug":"la-franchise-facilite-la-creation-dentreprise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-facilite-la-creation-dentreprise","title":{"rendered":"La franchise facilite la cr\u00e9ation d’entreprise"},"content":{"rendered":"
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Plus qu’une m\u00e9thode de commercialisation, la franchise est devenue depuis longtemps un moyen efficace de cr\u00e9er son entreprise ou de d\u00e9velopper son enseigne. Les entrepreneurs sont de plus en plus nombreux \u00e0 se laisser s\u00e9duire.<\/p>\n

La franchise correspond \u00e0 une collaboration entre deux entrepreneurs<\/b> ind\u00e9pendants reposant sur la base d’un contrat mais surtout sur la r\u00e9it\u00e9ration d’une r\u00e9ussite.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise est un syst\u00e8me de commercialisation<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur est un entrepreneur ind\u00e9pendant. Il est \u00e0 l’origine du r\u00e9seau de franchise. C’est lui qui va permettre au franchis\u00e9 d’utiliser son enseigne, son concept et son savoir-faire\u00a0pour qu’il cr\u00e9e sa propre entreprise. Le franchiseur vend au franchis\u00e9 un concept qu’il a pr\u00e9alablement d\u00e9velopp\u00e9, test\u00e9 et qui a fait ses preuves<\/strong>. Il donne le droit au franchis\u00e9 d’exploiter sa marque ou son enseigne moyennant une r\u00e9mun\u00e9ration<\/strong> : il y a le plus souvent un droit d’entr\u00e9e\u00a0\u00a0pour avoir le droit d’utiliser le concept et pour les services rendus au d\u00e9part et des redevances sur le chiffre d’affaires pour r\u00e9mun\u00e9rer les services rendus en continu pendant le contrat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur a aussi l’obligation de transmettre un savoir-faire <\/strong>qui doit \u00eatre identifi\u00e9, original, (relativement) secret et tr\u00e8s substantiel au franchis\u00e9 afin de\u00a0faciliter la r\u00e9ussite de son\u00a0entreprise. Le franchis\u00e9 b\u00e9n\u00e9ficie de la notori\u00e9t\u00e9 et de la r\u00e9ussite commerciale du franchiseur mais surtout de son savoir-faire et de son assistance<\/strong>. Le franchis\u00e9 dispose d’une gamme de produits, de services et\/ou de technologies mis au point, agr\u00e9\u00e9s et acquis. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il existe trois types de franchises.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise de distribution <\/strong>: le franchiseur transmet son savoir-faire pour\u00a0la diffusion de produits qu’il fabrique ou distribue. Le franchis\u00e9 s’approvisionne aupr\u00e8s du franchiseur ou d’une\u00a0centrale d’achats ou encore aupr\u00e8s des fournisseurs r\u00e9f\u00e9renc\u00e9s par\u00a0la centrale de r\u00e9f\u00e9rencement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise de production <\/strong>par laquelle le franchis\u00e9 fabrique lui-m\u00eame ses produits, selon les indications du franchiseur, il les vend ensuite sous la marque de ce dernier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise de services<\/strong>, il s’agit de la prestation d’un ou plusieurs services rendus \u00e0 des professionnels ou \u00e0 des consommateurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Contrats avec ou sans exclusivit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il y a plusieurs sortes d’exclusivit\u00e9 :
– Exclusivit\u00e9 d’approvisionnement<\/strong>. Le franchis\u00e9 ne peut se fournir qu’aupr\u00e8s du franchiseur ou des fournisseurs r\u00e9f\u00e9renc\u00e9s.
– Exclusivit\u00e9 de commercialisation des biens ou services<\/strong>. Le franchis\u00e9 est le seul \u00e0 b\u00e9n\u00e9ficier du droit de commercialiser les produis ou services dans un secteur.
– Exclusivit\u00e9 d’enseigne<\/strong>. Le franchis\u00e9 est le seul \u00e0 b\u00e9n\u00e9ficier du concept et de l’enseigne dans un secteur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour le franchiseur, un r\u00e9seau de franchises va lui permettre de d\u00e9velopper sa marque et son enseigne, et de conqu\u00e9rir de nouveaux march\u00e9s. Le franchis\u00e9, lui, va pouvoir acc\u00e9der \u00e0 la cr\u00e9ation d’entreprise plus rapidement et en prenant moins de risques. Il sera assist\u00e9 en mati\u00e8re de gestion par le franchiseur et recevra une formation. Il devra s’adapter aux \u00e9volutions des produits apport\u00e9es par le franchiseur et respecter l’image de marque de la soci\u00e9t\u00e9 m\u00e8re. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avantages et inconv\u00e9nients de la franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les avantages pour le franchiseur <\/strong>sont\u00a0un d\u00e9veloppement plus rapide, la relative ma\u00eetrise de son r\u00e9seau, un meilleur retour sur investissement\u00a0et la fid\u00e9lisation de la client\u00e8le sur son enseigne. Pour le franchis\u00e9 les avantages <\/strong>sont de b\u00e9n\u00e9ficier d’un mod\u00e8le existant, original et r\u00e9ussi, de recevoir une formation prodigu\u00e9e par des\u00a0professionnels, d’acqu\u00e9rir et utiliser un savoir-faire, d’\u00eatre assist\u00e9 dans cette activit\u00e9 donc de prendre moins de risques et d’augmenter la p\u00e9rennit\u00e9 de la soci\u00e9t\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les inconv\u00e9nients pour le franchiseur sont d’abord le co\u00fbt de la formation et de l’accompagnement, la responsabilit\u00e9 dans la gestion du r\u00e9seau, une organisation au point, un co\u00fbt de recrutement et d’\u00e9tudes de march\u00e9. Du c\u00f4t\u00e9 du franchis\u00e9 les inconv\u00e9nients sont  le contr\u00f4le exerc\u00e9 par le franchiseur  et la n\u00e9cessit\u00e9 de se plier aux normes qui construisent l’image de marque.<\/p>\n

La r\u00e9daction vous recommande aussi les articles suivants :<\/i>
Devenir franchis\u00e9: avantages et inconv\u00e9nients<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Plus qu’une m\u00e9thode de commercialisation, la franchise est devenue depuis longtemps un moyen efficace de cr\u00e9er son entreprise ou de d\u00e9velopper son enseigne. Les entrepreneurs sont de plus en plus nombreux \u00e0 se laisser s\u00e9duire. La franchise correspond \u00e0 une collaboration entre deux entrepreneurs ind\u00e9pendants reposant sur la base d’un contrat mais surtout sur la 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