{"id":293118,"date":"2012-12-25T01:00:00","date_gmt":"2012-12-25T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/avez-vous-le-bon-profil"},"modified":"2012-12-25T01:00:00","modified_gmt":"2012-12-25T00:00:00","slug":"avez-vous-le-bon-profil","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/avez-vous-le-bon-profil","title":{"rendered":"Avez-vous le bon profil ?"},"content":{"rendered":"
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<\/a> <\/div>\n
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La franchise est un bon vecteur pour se lancer<\/strong>, si l’on choisit une bonne enseigne et si l’on poss\u00e8de les qualit\u00e9s et comp\u00e9tences requises…<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce en franchise est un atout<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise repr\u00e9sente l’assurance<\/strong>, si l’on traite avec un franchiseur s\u00e9rieux et comp\u00e9tent, que la rentabilit\u00e9 du concept a \u00e9t\u00e9 test\u00e9e. Gr\u00e2ce \u00e0 l’exp\u00e9rience accumul\u00e9e dans des points de vente pilotes, le franchiseur est en mesure d’\u00e9pauler son franchis\u00e9 et de lui \u00e9viter t\u00e2tonnements et erreurs plus ou moins in\u00e9vitables quand on se lance seul sur un march\u00e9 qu’on conna\u00eet peu. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette transmission de comp\u00e9tences n’est pas le seul atout du commerce organis\u00e9<\/strong>. Un r\u00e9seau bien g\u00e9r\u00e9 permet en effet de r\u00e9aliser des \u00e9conomies d’\u00e9chelle consid\u00e9rables, de n\u00e9gocier en position de force avec les fournisseurs et de mener des campagnes de publicit\u00e9 et de promotion hors de port\u00e9e des commer\u00e7ants ind\u00e9pendants. N\u00e9anmoins<\/strong> un franchis\u00e9 demeure un chef d’entreprise ind\u00e9pendant, enti\u00e8rement responsable de son affaire. La franchise n’est donc ni un assistanat ni une assurance tous risques<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise r\u00e9duit les risques, acc\u00e9l\u00e8re le succ\u00e8s mais ne constitue pas une assurance \u00ab\u00a0tout risque\u00a0\u00bb.
Lire \u00e0 ce sujet cet article :  <\/i>La franchise : Le mythe du succ\u00e8s garanti dans la Franchise<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les questions \u00e0 se poser :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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 – La premi\u00e8re question \u00e0 se poser concerne vos moyens financiers<\/b>. En r\u00e8gle g\u00e9n\u00e9rale, une franchise demande un investissement un peu plus important qu’une entreprise isol\u00e9e \u00e9quivalente. D’une part, les franchiseurs exigent que leurs partenaires d\u00e9marrent dans les meilleures conditions avec un magasin am\u00e9nag\u00e9 selon leurs normes et un \u00e9quipement en mat\u00e9riel neuf complet, alors qu’un ind\u00e9pendant isol\u00e9 peut compl\u00e9ter son am\u00e9nagement, son \u00e9quipement et ses stocks peu \u00e0 peu…en prenant en m\u00eame temps des risques par le seul fait qu’il ne met pas tout en place d\u00e8s le d\u00e9part. D’autre part, les droits d’entr\u00e9e et les frais de formation demand\u00e9s par les franchiseurs ne sont pas n\u00e9gligeables mais ils font gagner du temps…et de l’argent.<\/p>\n

Une franchise, combien \u00e7a co\u00fbte<\/i><\/a> ?<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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 – La deuxi\u00e8me question consiste \u00e0 vous demander si vous avez le profil d’un manager.<\/b> Tenir une boutique, seul ou en couple, avec l’aide d’un vendeur, est un m\u00e9tier tr\u00e8s diff\u00e9rent de celui de patron d’un magasin de moyenne surface, d’un fast food ou d’une entreprise de services qui emploie une douzaine voire une trentaine de salari\u00e9s. Il est important de cerner vos objectifs et vos ambitions, comme de d\u00e9finir les comp\u00e9tences requises.<\/p>\n

Avant de vous lancer en franchise ? Et si vous faisiez un bilan de comp\u00e9tences<\/i><\/a> ?<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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 – La troisi\u00e8me question est la rentabilit\u00e9 de votre entreprise. Une exp\u00e9rience professionnelle pr\u00e9cise n’est pas toujours n\u00e9cessaire : certains franchiseurs pr\u00e9f\u00e8rent les n\u00e9ophytes dans leur m\u00e9tier pour ne pas avoir \u00e0 les d\u00e9former avant de les reformer. C’est surtout dans les m\u00e9tiers du conseil aux entreprises et aux particuliers qu’on peut rentabiliser une exp\u00e9rience du monde de l’entreprise ou de la finance. Dans certaines activit\u00e9s il est certes n\u00e9cessaire d’\u00eatre passionn\u00e9, \u00e9voquons le v\u00e9lo par exemple. Par ailleurs, des notions de gestion sont presque toujours indispensables mais avouons que ces notions n\u00e9cessaires sont souvent bien basiques et qu’un bon gestionnaire est avant tout le r\u00e9sulat d’un \u00e9tat d’esprit plus que d’un dipl\u00f4me. Dans certains cas, s’y ajoutent des aptitudes commerciales : le r\u00f4le du franchis\u00e9 peut \u00eatre avant tout de convaincre le client. Ceux qui r\u00e9ussissent le mieux sont toutefois les franchis\u00e9s qui savent \u00e0 la fois appliquer les techniques du franchiseur et utiliser au mieux la marge de manuvre qui leur est laiss\u00e9e pour innover \u00e0 leur niveau. Une forte personnalit\u00e9 doubl\u00e9e d’un sens du travail collectif et de la discipline paraissent les meilleurs atouts pour faire un bon franchis\u00e9.<\/p>\n

Ouvrir une franchise, combien \u00e7a co\u00fbte ? Six \u00e9tapes pour \u00e9valuer la rentabilit\u00e9<\/i><\/a> !<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\u00a0– La\u00a0 question suivante concerne vos relations avec le r\u00e9seau <\/strong>car \u00eatre franchis\u00e9 entra\u00eene la n\u00e9cessit\u00e9 de s’impliquer dans la vie du r\u00e9seau. Enfin \u00e0 vous de savoir si vous \u00eates pr\u00eat \u00e0 retourner \u00e0 l’\u00e9cole car la transmission du savoir-faire est un \u00e9l\u00e9ment cl\u00e9 de la franchise<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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DD <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est un bon vecteur pour se lancer, si l’on choisit une bonne enseigne et si l’on poss\u00e8de les qualit\u00e9s et comp\u00e9tences requises… Le commerce en franchise est un atout La franchise repr\u00e9sente l’assurance, si l’on traite avec un franchiseur s\u00e9rieux et comp\u00e9tent, que la rentabilit\u00e9 du concept a \u00e9t\u00e9 test\u00e9e. Gr\u00e2ce \u00e0 l’exp\u00e9rience […]<\/p>\n","protected":false},"author":1,"featured_media":293119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-293118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nAvez-vous le bon profil ?<\/title>\n<meta name=\"description\" content=\"La franchise est un bon vecteur pour se lancer, si l'on choisit une bonne enseigne et si l'on poss\u00e8de les qualit\u00e9s et comp\u00e9tences requises... 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