{"id":293141,"date":"2012-12-12T01:00:00","date_gmt":"2012-12-12T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-se-tourne-vers-le-multicanal-et-le-crosscanal"},"modified":"2012-12-12T01:00:00","modified_gmt":"2012-12-12T00:00:00","slug":"la-franchise-se-tourne-vers-le-multicanal-et-le-crosscanal","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-se-tourne-vers-le-multicanal-et-le-crosscanal","title":{"rendered":"La franchise se tourne vers le multicanal et le crosscanal"},"content":{"rendered":"
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L’utilisation d’Internet, des r\u00e9seaux sociaux et des nouvelles technologies se d\u00e9ploie au sein des r\u00e9seaux de franchise. Internet sert de plus de plus pour recruter de nouveaux candidats \u00e0 la franchise <\/strong>(ac-franchise.be et acfranchise.TV en sont une preuve, NDLR). Mais le web sert aussi\u00a0pour conqu\u00e9rir de nouveaux clients. Etude men\u00e9e en France.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Internet : Outil le plus utilis\u00e9\u00a0dans le recrutement de franchis\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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86 % des franchiseurs interrog\u00e9s disent que les sites Internet sont le moyen de communication le plus utilis\u00e9 dans le recrutement de nouveaux franchis\u00e9s. <\/strong>Quant aux r\u00e9seaux sociaux, ils servent de plus en plus pour faire conna\u00eetre aux clients l’actualit\u00e9 du point de vente. 76 % des franchiseurs int\u00e8grent, plus ou moins, les r\u00e9seaux sociaux dans leur strat\u00e9gie d’entreprise. Facebook s’impose naturellement comme le principal r\u00e9seau social pl\u00e9biscit\u00e9 pour communiquer sur les points de vente et leurs nouveaut\u00e9s. (On est encore loin de la rentabilisation de facebook dans la plupart des cas, NDLR) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Strat\u00e9gie de distribution multicanal au sein des r\u00e9seaux<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 2012, plus d’un franchiseur sur trois a mis en place une strat\u00e9gie de distribution multicanal<\/strong>, combinant la vente par Internet, ou sur smartphone et par correspondance. Pour conqu\u00e9rir de nouveaux clients et fid\u00e9liser leur client\u00e8le, 45 % des r\u00e9seaux franchis\u00e9s font appel au e-commerce, ce qui repr\u00e9sente une l\u00e9g\u00e8re hausse par rapport \u00e0 2011 (39 %). 84 % des ventes en ligne sont ainsi r\u00e9alis\u00e9es sur le site du franchiseur. (La plupart des r\u00e9seaux ont pr\u00e9vu des modalit\u00e9s permettant aux franchis\u00e9s de tirer profit du web par des restitutions de marges ou des op\u00e9rations visant \u00e0 am\u00e9liorer leur trafic en magasin. NDLR)\u00a0Le paiement par t\u00e9l\u00e9phone mobile suscite l’int\u00e9r\u00eat de plus en plus de franchis\u00e9s. La plupart d’entre eux attendent en revanche son d\u00e9veloppement pour sauter le pas. 45 % des franchis\u00e9s ont recours aux cartes de fid\u00e9lit\u00e9 et 60 % utilisent l’envoi d’e-mails et de SMS pour fid\u00e9liser leur client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce qui pr\u00e9c\u00e8de est issu de la 9e enqu\u00eate annuelle de la franchise <\/strong>men\u00e9e par le groupe\u00a0Banque Populaire, la F\u00e9d\u00e9ration fran\u00e7aise de la franchise, le CSA et L’Express aupr\u00e8s de\u00a0403 entreprises franchis\u00e9es interrog\u00e9es par t\u00e9l\u00e9phone du 2 au 7 juillet 2012 et\u00a0153 franchiseurs ont \u00e9t\u00e9 interrog\u00e9s en face \u00e0 face du 2 juillet au 31 ao\u00fbt 2012. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En compl\u00e9ment d’informations, nous vous proposons les articles suivants :<\/i><\/p>\n

En franchise, internet joue le trouble f\u00eate dans le monde merveilleux de l’exclusivit\u00e9<\/i><\/a>.<\/i>
L’internet dans la franchise<\/i><\/a> par Hubert Bensoussan.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’utilisation d’Internet, des r\u00e9seaux sociaux et des nouvelles technologies se d\u00e9ploie au sein des r\u00e9seaux de franchise. Internet sert de plus de plus pour recruter de nouveaux candidats \u00e0 la franchise (ac-franchise.be et acfranchise.TV en sont une preuve, NDLR). Mais le web sert aussi\u00a0pour conqu\u00e9rir de nouveaux clients. Etude men\u00e9e en France. Internet : Outil […]<\/p>\n","protected":false},"author":45,"featured_media":293140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise se tourne vers le multicanal et le crosscanal<\/title>\n<meta name=\"description\" content=\"L'utilisation d'Internet, des r\u00e9seaux sociaux et des nouvelles technologies se d\u00e9ploie au sein des r\u00e9seaux de franchise. 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