{"id":293143,"date":"2012-12-11T01:00:00","date_gmt":"2012-12-11T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lauto-diagnostic-pour-la-survie-de-votre-franchise"},"modified":"2012-12-11T01:00:00","modified_gmt":"2012-12-11T00:00:00","slug":"lauto-diagnostic-pour-la-survie-de-votre-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lauto-diagnostic-pour-la-survie-de-votre-franchise","title":{"rendered":"L’auto-diagnostic pour la survie de votre franchise"},"content":{"rendered":"
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En franchise, comme dans toute activit\u00e9 commerciale, \u00e9valuer objectivement la soci\u00e9t\u00e9 qu’on dirige est difficile mais crucial<\/strong>. Tout dirigeant doit \u00eatre en mesure et accepter de rep\u00e9rer ses fragilit\u00e9s, se donner la facult\u00e9 de les gu\u00e9rir pour vivre plus longtemps En bon chef d’orchestre, il doit en permanence \u00eatre \u00e0 l’\u00e9coute de son environnement et \u00eatre capable d’en interpr\u00e9ter les signes.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Petit guide en 5 points de l’auto-diagnostic :<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 \u0096 Vous devez \u00eatre pr\u00eat \u00e0 \u00eatre rude avec vous-m\u00eame<\/strong>
Auto-diagnostiquer son activit\u00e9 suppose de faire un r\u00e9el effort d’objectivit\u00e9 et d’accepter de se remettre en cause personnellement.
Selon le principe mis en place par William Edwards Deming (principe de la roue de Deming), il s’agit de programmer une am\u00e9lioration, de la mettre en uvre, de v\u00e9rifier que le r\u00e9sultat obtenu correspond \u00e0 l’attente, qu’il est stable, et de recommencer Ce cycle, bonne base de l’auto-diagnostic, s’applique \u00e0 la strat\u00e9gie de l’entreprise, en suivant quatre \u00e9tapes cruciales : pr\u00e9parer, agir, comprendre et (r\u00e9-agir). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 \u0096 Vous devez analyser les menaces qui p\u00e8sent sur la sant\u00e9 de votre entreprise<\/strong>
La capacit\u00e9 \u00e0 ma\u00eetriser cinq menaces (d\u00e9finies par Micha\u00ebl Porter, professeur de strat\u00e9gie \u00e0 Harvard) – l’intensit\u00e9 de la concurrence, les nouveaux entrants, le pouvoir de n\u00e9gociation des clients, le pouvoir de n\u00e9gociation des fournisseurs, la force des produits de substitution – constitue \u00e9galement une excellente source d’auto-diagnostic.
Cette analyse a n\u00e9anmoins des limites car elle occulte deux risques, qui peuvent aussi \u00eatre des atouts : les ressources humaines et les ressources financi\u00e8res. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 \u0096 Vous devez ausculter votre entreprise comme une voiture !<\/strong>
Si la m\u00e9thode d’auto-diagnostic pr\u00e9sent\u00e9e pr\u00e9c\u00e9demment se base particuli\u00e8rement sur l’environnement ext\u00e9rieur d’une entreprise, il est \u00e9galement possible d’\u00e9tablir une auto-\u00e9valuation de son activit\u00e9 \u00e0 partir de la mesure du degr\u00e9 d’efficience de quatre crit\u00e8res que sont les ressources humaines, l’administration-finance, la production et le commercial. Cette mesure pourra se faire selon la d\u00e9marche SWOT (forces, faiblesses, opportunit\u00e9s, menaces) qui permet d’analyser point par point les domaines pr\u00e9cit\u00e9s comme on le ferait pour une voiture. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4 \u0096 N’oubliez pas de prendre la temp\u00e9rature du corps social<\/strong>
L’\u00e9tat g\u00e9n\u00e9ral de vos collaborateurs est \u00e9galement un excellent moyen de mesurer la sant\u00e9 de votre franchise. Ne mettez pas de c\u00f4t\u00e9 cette piste : certains signes comme le d\u00e9rapage syst\u00e9matique des plannings, le manque de dialogue, l’absence de remont\u00e9es d’informations, l’\u00e9volution alarmante du turn-over ne trompent pas ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5 \u0096 Auto-diagnostiquez votre entreprise r\u00e9guli\u00e8rement !<\/strong>
Enfin, l’auto-analyse de son entreprise ne doit pas se faire une fois par an ou de mani\u00e8re isol\u00e9e. Tout dirigeant doit pouvoir se doter d’outils qui lui permettront d’actualiser \u00e0 tout moment son auto-diagnostic ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans L’Entreprise <\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En franchise, comme dans toute activit\u00e9 commerciale, \u00e9valuer objectivement la soci\u00e9t\u00e9 qu’on dirige est difficile mais crucial. Tout dirigeant doit \u00eatre en mesure et accepter de rep\u00e9rer ses fragilit\u00e9s, se donner la facult\u00e9 de les gu\u00e9rir pour vivre plus longtemps En bon chef d’orchestre, il doit en permanence \u00eatre \u00e0 l’\u00e9coute de son environnement et […]<\/p>\n","protected":false},"author":1,"featured_media":293144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nL'auto-diagnostic pour la survie de votre franchise<\/title>\n<meta name=\"description\" content=\"En franchise, comme dans toute activit\u00e9 commerciale, \u00e9valuer objectivement la soci\u00e9t\u00e9 qu'on dirige est difficile mais crucial. 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