{"id":293153,"date":"2012-12-07T01:00:00","date_gmt":"2012-12-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-centrales-dachats-des-franchises-ou-du-commerce-associe"},"modified":"2012-12-07T01:00:00","modified_gmt":"2012-12-07T00:00:00","slug":"les-centrales-dachats-des-franchises-ou-du-commerce-associe","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-centrales-dachats-des-franchises-ou-du-commerce-associe","title":{"rendered":"Les centrales d’achats des franchises ou du commerce associ\u00e9"},"content":{"rendered":"
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Certains franchiseurs sont fournisseurs quasi exclusifs de leurs franchis\u00e9s<\/b> et la situation est identique dans le commerce associ\u00e9. Il faut distinguer les enseignes qui disposent d’une centrale d’achat de celles qui sont centrale de r\u00e9f\u00e9rencement.<\/p>\n

– Dans le premier cas, la centrale d’achat,<\/a> le franchiseur ach\u00e8te et revend aux franchis\u00e9s. <\/span>Souvent il stocke et livre. Il prend une marge pour couvrir les frais de centrale.
– <\/span>Dans le second, la centrale de r\u00e9f\u00e9rencement, les franchis\u00e9s passent eux-m\u00eames commande aupr\u00e8s des fournisseurs r\u00e9f\u00e9renc\u00e9s. Il re\u00e7oit des ristournes des fournisseurs et\/ou des redevances pour frais de centrale de la part des adh\u00e9rents.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les deux formules ont leurs avantages.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les adh\u00e9rents appr\u00e9cient la simplicit\u00e9 de la centrale d’achats, son interlocuteur unique. D’autres, dans le bricolage, par exemple, s’adressent directement aux fournisseurs. C’est la logistique propre \u00e0 chaque m\u00e9tier qui est d\u00e9terminante. Il existe enfin des centrales d’achats virtuelles : ainsi, des cha\u00eenes de fleuristes regroupent les commandes de leurs franchis\u00e9s et les passent par Internet aux producteurs hollandais qui livrent directement les magasins lors des m\u00eames tourn\u00e9es que les fleuristes solos. Mais la centrale ach\u00e8te et revende comme un interm\u00e9diaire pour garantir le paiement aux fournisseurs et obtenir de meilleures conditions. Chaque m\u00e9tier a vraiment ses propres exigences. La fleur a une dur\u00e9 de conservation limit\u00e9e et n’a rien \u00e0 voir avec des vis ou des perceuses. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une centrale d’achats exige parfois une infrastructure lourde et co\u00fbteuse, cet investissement est donc r\u00e9serv\u00e9 aux r\u00e9seaux qui peuvent \u00e9conomiser plus sur le \u00ab\u00a0prix d’achat rendu magasin\u00a0\u00bb que ce qu’ils pensent  d\u00e9penser en frais de centrale. Un calcul au cas par cas…sur mesure. Parfois, le co\u00fbt de la centrale est compris dans les royalties, mais le plus souvent, comme chez Carrefour, il est factur\u00e9 dans le prix des produits. Mieux vaut conna\u00eetre le co\u00fbt exact du fonctionnement de la centrale d’achats or certains consid\u00e8rent que le fonctionnement de la centrale d’achats ne concerne pas les franchis\u00e9s quand d’autres jouent la transparence. Les commissions, souvent paritaires, permettent dans une certaine mesure d’\u00e9viter d\u00e9rives et litiges. Mais cela suppose que des franchis\u00e9s acceptent de leur consacrer une partie de leur temps. Il y a des r\u00e9seaux qui gagnent leur vie sur les royalties et d’autres sur les marges de la centrale…ou les deux.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une transparence totale n’est cependant pas toujours facile \u00e0 obtenir, dans la mesure o\u00f9 les centrales d’achats sont de lourdes machines, \u00e0 la comptabilit\u00e9 complexe, et qui constituent parfois des entit\u00e9s juridiques distinctes de celle du franchiseur. La premi\u00e8re chose \u00e0 faire est de vous renseigner aupr\u00e8s du franchiseur sur ses structures d’achats <\/em><\/strong>et de comparer les prix des articles. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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DD <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Certains franchiseurs sont fournisseurs quasi exclusifs de leurs franchis\u00e9s et la situation est identique dans le commerce associ\u00e9. Il faut distinguer les enseignes qui disposent d’une centrale d’achat de celles qui sont centrale de r\u00e9f\u00e9rencement. – Dans le premier cas, la centrale d’achat, le franchiseur ach\u00e8te et revend aux franchis\u00e9s. Souvent il stocke et livre. Il prend […]<\/p>\n","protected":false},"author":1,"featured_media":293154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes centrales d'achats des franchises ou du commerce associ\u00e9<\/title>\n<meta name=\"description\" content=\"Certains franchiseurs sont fournisseurs quasi exclusifs de leurs franchis\u00e9s et la situation est identique dans le commerce associ\u00e9. 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