{"id":293158,"date":"2012-12-07T01:00:00","date_gmt":"2012-12-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-cafe-mobile-poursuit-son-developpement-en-france-et-en-belgique"},"modified":"2019-09-19T09:47:30","modified_gmt":"2019-09-19T08:47:30","slug":"la-franchise-de-cafe-mobile-poursuit-son-developpement-en-france-et-en-belgique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-cafe-mobile-poursuit-son-developpement-en-france-et-en-belgique","title":{"rendered":"La franchise de caf\u00e9 mobile poursuit son d\u00e9veloppement en France et en Belgique"},"content":{"rendered":"
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A l’ordre du jour de la franchise de caf\u00e9 mobile Alto Caf\u00e9, de nouvelles ouvertures, du Nord au Sud, et m\u00eame \u00e0 l’International avec une premi\u00e8re incursion en Belgique. Pour le volet marketing, elle a lanc\u00e9 depuis la rentr\u00e9e un programme de fid\u00e9lisation par points capitalis\u00e9s. Port\u00e9e par la vague des coffee shops et par la tendance croissante de la consommation nomade et du commerce mobile (cf. notre article)<\/a>, l’enseigne esp\u00e8re s’imposer de fa\u00e7on p\u00e9renne comme un format de points de vente alternatif.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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LA FRANCHISE VISE AUSSI L’INTERNATIONAL <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au Sud, c’est Marseille<\/strong> (13 – Bouches-du-Rh\u00f4ne) qui accueille une nouvelle unit\u00e9 de la franchise Alto Caf\u00e9<\/a>. Au Nord, c’est \u00e0 Lille<\/strong> (59 – Nord), que l’enseigne annonce l’implantation de deux points de vente : l’un dans la galerie de la FNAC avec un altomodule, le second, un altomobile, sur le parvis des Galeries Lafayette, les deux enseignes d’accueil historiques.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Apr\u00e8s la France, c’est en Belgique qu’Alto Caf\u00e9 poursuit son d\u00e9veloppement avec une premi\u00e8re implantation \u00e0 la gare de Charleroi<\/strong> (11 000 voyageurs jour), une configuration d’emplacement in\u00e9dite pour l’enseigne. Le format a \u00e9t\u00e9 quelque peu modifi\u00e9 avec une surface plus grande de 60m2 <\/strong>et un espace confortable de restauration assise.<\/strong> C\u00f4t\u00e9 carte, si 80 % de l’offre reste identique \u00e0 la France<\/strong>, une note \u00ab belge\u00bb a toutefois \u00e9t\u00e9 pr\u00e9vue avec des produits essentiellement locaux. Enfin, on notera les services clients tels que l’acc\u00e8s wifi gratuit, un espace d’information trafic et un acc\u00e8s de recharge gratuit de son portable.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’expansion internationale, en partenariat avec SSP la soci\u00e9t\u00e9 nord am\u00e9ricaine The Food Expert Travel, viserait d’autres pays comme la Suisse, les Emirats Arabes Unis et les Etats-Unis. L’enseigne table \u00e9galement sur un rythme de recrutement de 6 nouveaux franchis\u00e9s pour l`ann\u00e9e<\/strong>.\u2028 Elle compte actuellement un peu plus d’une dizaine de points de vente dont un en Belgique et recherche activement des franchis\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A noter que, comme tous les jeunes r\u00e9seaux, il est prudent de s’informer de la p\u00e9rennit\u00e9 des points de vente, chiffres et ouvertures annonc\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce secteur vous int\u00e9resse ? D\u00e9couvrez les autres r\u00e9seaux de franchise de restauration rapide<\/a> qui recrutent et les vid\u00e9os sur les franchises de restauration rapide<\/a> disponibles sur le site AC Franchise TV<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Article mis en ligne par Isabelle, R\u00e9dactrice AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A l’ordre du jour de la franchise de caf\u00e9 mobile Alto Caf\u00e9, de nouvelles ouvertures, du Nord au Sud, et m\u00eame \u00e0 l’International avec une premi\u00e8re incursion en Belgique. Pour le volet marketing, elle a lanc\u00e9 depuis la rentr\u00e9e un programme de fid\u00e9lisation par points capitalis\u00e9s. Port\u00e9e par la vague des coffee shops et par […]<\/p>\n","protected":false},"author":44,"featured_media":293159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-293158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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