{"id":293171,"date":"2012-11-28T01:00:00","date_gmt":"2012-11-28T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-cuisine-equipee-confie-sa-communication-a-une-celebre-agence-5484"},"modified":"2012-11-28T01:00:00","modified_gmt":"2012-11-28T00:00:00","slug":"la-franchise-de-cuisine-equipee-confie-sa-communication-a-une-celebre-agence-5484","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-cuisine-equipee-confie-sa-communication-a-une-celebre-agence-5484","title":{"rendered":"La franchise de cuisine \u00e9quip\u00e9e confie sa communication \u00e0 une c\u00e9l\u00e8bre agence"},"content":{"rendered":"
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La franchise Mobalpa<\/a>, acteur majeur du march\u00e9 de l’am\u00e9nagement de la maison,\u00a0vient de choisir l’agence Fred & Farid \u00e0 l’issue d’une consultation visant \u00e0 d\u00e9signer l’agence en charge de la communication de l’enseigne pour les 3 prochaines ann\u00e9es.<\/p>\n

L’agence Fred & Farid vient d’\u00eatre s\u00e9lectionn\u00e9e pour g\u00e9rer la communication de Mobalpa, marque fran\u00e7aise embl\u00e9matique de l’univers de la cuisine et de l’am\u00e9nagement sur mesure de la maison, qui compte aujourd’hui plus de 400 points de vente dans le monde. Oppos\u00e9e en finale \u00e0 Dufresne Corrigan Scarlett, Fred & Farid Group succ\u00e8de ainsi \u00e0 Being, qui g\u00e8re par ailleurs la communication de SoCoo’c et Perene, les deux autres enseignes du Groupe Fournier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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QUALITE ET SUBTILITE POUR LA COMMUNICATION DU RESEAU MOBALPA<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Agence ind\u00e9pendante toujours en pleine expansion<\/strong>, Fred & Farid vient d’ouvrir une agence \u00e0 l’autre bout du monde :\u00a0Shanga\u00ef. Elle\u00a0compte plus de 300 prix \u00e0 son actif. \u00ab Ils savent identifier une id\u00e9e pr\u00e9sente dans l’inconscient collectif et la sublimer cr\u00e9ativement<\/em> \u00bb pr\u00e9cise Aur\u00e9lie Demeure, Directrice de la communication du Groupe Fournier, convaincue par leur approche strat\u00e9gique de la communication Mobalpa.<\/p>\n

Un savoir-faire qui a d\u00e9j\u00e0 s\u00e9duit des marques aussi nombreuses que vari\u00e9es\u00a0telles que Audi, Schweppes, Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, Mistergooddeal, Kronenbourg, Wrangler, Lagard\u00e8re Active Media<\/p>\n

L’agence se voit ainsi confier la communication de la franchise Mobalpa pour les trois\u00a0ann\u00e9es \u00e0 venir. Campagnes\u00a0t\u00e9l\u00e9vis\u00e9es et print, catalogues produits, offres promotionnelles, communication\u00a0sur lieux de vente, sans oublier refonte de la charte graphique Ils auront pour mission principale de soutenir le d\u00e9veloppement de l’enseigne, sur un march\u00e9 fortement concurrentiel. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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LA FRANCHISE DE CUISINE EQUIPEE D’HIER A AUJOURD’HUI<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’histoire de Mobalpa d\u00e9bute en 1907, quand Eug\u00e8ne Fournier fonde son atelier d’\u00e9b\u00e9nisterie pr\u00e8s de Th\u00f4nes en Haute- Savoie. Ce sont ses fils Marcel et Paul qui cr\u00e9ent les premiers \u00e9l\u00e9ments de cuisine par \u00e9l\u00e9ments \u00e0 la fin des ann\u00e9es 40. Puis les premi\u00e8res cuisines int\u00e9gr\u00e9es voient le jour et Mobalpa s’attache \u00e0 proposer des produits innovants et personnalis\u00e9s. Fid\u00e8le aux valeurs d’\u00e9coute, de qualit\u00e9 et d’innovation qui ont fait son succ\u00e8s, la marque \u00e9largit son offre dans les ann\u00e9es 90, avec des collections de salles de bains et de rangement, s’imposant d\u00e9sormais comme une r\u00e9f\u00e9rence incontournable du march\u00e9 de l’am\u00e9nagement sur-mesure de l’habitat. Certifi\u00e9e ISO 9001 pour son management de la qualit\u00e9<\/strong> et ISO 14001 pour son management environnemental<\/strong>, Mobalpa compte aujourd’hui plus de 400 points de vente \u00e0 travers le monde qui ont g\u00e9n\u00e9r\u00e9 en 2011 un chiffre d’affaires de 442 millions d’euros. L’enseigne poursuit son ascension <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Mobalpa, acteur majeur du march\u00e9 de l’am\u00e9nagement de la maison,\u00a0vient de choisir l’agence Fred & Farid \u00e0 l’issue d’une consultation visant \u00e0 d\u00e9signer l’agence en charge de la communication de l’enseigne pour les 3 prochaines ann\u00e9es. L’agence Fred & Farid vient d’\u00eatre s\u00e9lectionn\u00e9e pour g\u00e9rer la communication de Mobalpa, marque fran\u00e7aise embl\u00e9matique de […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293171","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLa 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