{"id":293182,"date":"2012-11-27T01:00:00","date_gmt":"2012-11-27T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-tablette-tactile-un-outil-pour-faciliter-loffre-dachat"},"modified":"2019-09-19T09:47:26","modified_gmt":"2019-09-19T08:47:26","slug":"la-tablette-tactile-un-outil-pour-faciliter-loffre-dachat","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-tablette-tactile-un-outil-pour-faciliter-loffre-dachat","title":{"rendered":"La tablette tactile : un outil pour faciliter l’offre d’achat"},"content":{"rendered":"
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Parmi les innovations technologiques qui ont un potentiel de d\u00e9veloppement, la tablette tactile <\/strong>est celle qui s\u00e9duit de plus en plus les distributeurs. L’enseigne\u00a0d’ameublement et de d\u00e9coration But <\/strong>l’a compris en lan\u00e7ant il y a moins d’un an un test de tablettes en magasin*<\/strong>. Le succ\u00e8s a \u00e9t\u00e9 au rendez-vous :\u00a0cet outil\u00a0constitue v\u00e9ritablement\u00a0une aide \u00e0 la vente pour les vendeurs et va \u00eatre g\u00e9n\u00e9ralis\u00e9 \u00e0 l’ensemble des points de vente du r\u00e9seau.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une p\u00e9riode de test \u00e0 Avignon et Buchelay<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le projet date de fin 2011. L’enseigne But <\/a>qui continue sa strat\u00e9gie de modernisation, \u00e0 c\u00f4t\u00e9 des g\u00e9ants comme Ik\u00e9a ou <\/b>Conforama<\/b><\/a>, <\/b>choisissait alors de tester dans ses magasins d’Avignon et de Buchelay en r\u00e9gion parisienne. Elle mettait \u00e0 disposition des vendeurs des tablettes visant \u00e0 r\u00e9volutionner le parcours d’achat des clients. Gr\u00e2ce \u00e0 ce nouvel outil, ceux-ci \u00e9taient en mesure de visualiser en temps r\u00e9el le catalogue des produits, leur disponibilit\u00e9 et leurs prix. Une occasion pour la marque d’ameublement d’\u00e9tendre la gamme des produits (notamment dans ses magasins de petite taille) et de proposer une offre compl\u00e8te. Le vendeur peut ainsi maintenir la phase de s\u00e9duction jusqu’au bout de l’acte de vente et les clients b\u00e9n\u00e9ficient d’un traitement privil\u00e9gi\u00e9 qui valorise l’int\u00e9r\u00eat que le vendeur porte \u00e0 leur achat. Au-del\u00e0 de ces avantages, les vendeurs peuvent \u00e0 tout moment, via les tablettes, enregistrer la vente et encaisser directement le client. Un gain de temps \u00e9vident pour le client qui ne doit plus passer en caisse ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une exp\u00e9rimentation concluante pour l’enseigne d’ameublement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Apr\u00e8s la phase d’exp\u00e9rimentation, l’op\u00e9ration a donc \u00e9t\u00e9 concluante et l’enseigne d’ameublement et de d\u00e9coration annon\u00e7ait au d\u00e9but de l’automne 2012<\/b> la g\u00e9n\u00e9ralisation du d\u00e9ploiement des tablettes aupr\u00e8s de ses vendeurs, comme un \u00e9l\u00e9ment incontournable de sa strat\u00e9gie cross-canal. But annon\u00e7ait \u00e9galement que ce nouveau syst\u00e8me avait eu un effet direct sur les ventes avec une hausse allant jusqu’\u00e0 cinq points du chiffre d’affaires dans certains magasins. Reste maintenant \u00e0 \u00e9quiper l’ensemble du r\u00e9seau ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Cette solution de plaquette num\u00e9rique a \u00e9t\u00e9 d\u00e9velopp\u00e9e en partenariat avec OYEZ, agence digitale, et PHIDIAS, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la mise en place de solutions d’encaissement mobile.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9couvrez les autres r\u00e9seaux de <\/i>franchise de meuble<\/i><\/a> qui recrutent et les vid\u00e9os sur les <\/i>franchises de meuble.<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Parmi les innovations technologiques qui ont un potentiel de d\u00e9veloppement, la tablette tactile est celle qui s\u00e9duit de plus en plus les distributeurs. L’enseigne\u00a0d’ameublement et de d\u00e9coration But l’a compris en lan\u00e7ant il y a moins d’un an un test de tablettes en magasin*. Le succ\u00e8s a \u00e9t\u00e9 au rendez-vous :\u00a0cet outil\u00a0constitue v\u00e9ritablement\u00a0une aide \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":293183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-293182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa 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