{"id":293184,"date":"2012-11-26T15:18:00","date_gmt":"2012-11-26T14:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/nous-avons-passe-un-cap-en-termes-de-formation-cela-explique-en-partie-la-performance-du-reseau"},"modified":"2012-11-26T15:18:00","modified_gmt":"2012-11-26T14:18:00","slug":"nous-avons-passe-un-cap-en-termes-de-formation-cela-explique-en-partie-la-performance-du-reseau","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/nous-avons-passe-un-cap-en-termes-de-formation-cela-explique-en-partie-la-performance-du-reseau","title":{"rendered":"Nous avons pass\u00e9 un cap en termes de formation, cela explique en partie la performance du r\u00e9seau"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
Olivier Roques est Directeur G\u00e9n\u00e9ral du r\u00e9seau Naturhouse France.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Pouvez-vous nous parler de la formation initiale au sein de la franchise Naturhouse ?
Olivier Roques<\/em> : \u00ab\u00a0Depuis mars 2012, la formation Naturhouse est centralis\u00e9e au si\u00e8ge de l’enseigne. Les di\u00e9t\u00e9ticiennes-nutritionnistes suivent 3 semaines de formation au total, r\u00e9parties en une semaine pratique dans un centre, et deux semaines de th\u00e9orie. Cette ann\u00e9e, 220 di\u00e9t\u00e9ticiennes ont \u00e9t\u00e9 form\u00e9es aux techniques Naturhouse, ce qui repr\u00e9sente environ une personne par centre.
Le r\u00e9seau Naturhouse compte environ 500 di\u00e9t\u00e9ticiennes pour 330 centres actifs, soit environ 1,5 di\u00e9t\u00e9ticienne par centre.
La nouveaut\u00e9 cette ann\u00e9e, c’est notre partenariat avec P\u00f4le Emploi, qui prend en charge les formations des di\u00e9t\u00e9ticiennes<\/strong>, et l’AGEFOS PME (Financeur et conseil pour la formation professionnelle).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 2013, la formation des franchis\u00e9s passera de 1 jour \u00e0 une semaine<\/strong>. Au programme, d\u00e9couverte du r\u00e9seau, fondamentaux, enjeux, objectifs, journ\u00e9e technique, journ\u00e9es management…\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Une formation continue est-elle pr\u00e9vue en plus de la formation initiale ?
Olivier Roques<\/em> : \u00ab\u00a0Bien sur, la formation continue est indispensable et nous y attachons tout autant d’importance. Un \u00e0 deux jours par an est consacr\u00e9 \u00e0 la formation continue de l’\u00e9quipe des centres. Une fois par an, les franchis\u00e9s participent \u00e9galement aux r\u00e9unions r\u00e9gionales. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous avons pass\u00e9 un cap en termes de formation, cela explique en partie la performance du r\u00e9seau<\/strong>.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Comment s’organise l’animation dans le r\u00e9seau Naturhouse ?
Olivier Roques<\/em> : \u00a0\u00bb Nous avons une \u00e9quipe de 6 personnes sur le terrain, tous les jours. Nous avons renforc\u00e9 l’\u00e9quipe technique, qui a pour mission d’auditer les centres et de proposer des formations adapt\u00e9es. L’\u00e9quipe marketing a \u00e9galement \u00e9t\u00e9 renforc\u00e9e pour l’animation des points de vente (PLV, op\u00e9rations ponctuelles…)\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Quels sont les objectifs de d\u00e9veloppement en 2013 ?
Olivier Roques<\/em> : \u00a0\u00bb Apr\u00e8s avoir ouvert environ 100 centres Naturhouse en 2012, ce qui portera \u00e0 340 le nombre de centres d’ici fin 2012, nous avons pour objectif l’ouverture de 80 nouveaux points de vente en 2013<\/strong>, dont 30 pr\u00e9vues au premier trimestre. La franchise Naturhouse poursuit son d\u00e9veloppement et continue de mailler le territoire. Nous faisons des efforts sur l’Ile de France o\u00f9 il y a un potentiel de d\u00e9veloppement important<\/strong>. Notre objectif final est l’ouverture de plus de 800 centres, ce qui repr\u00e9sente encore de nombreuses possibilit\u00e9s partout en France<\/strong>, dans des villes \u00e0 partir de 15 000 habitants.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Quels sont les axes de travail pour 2013 ?
Olivier Roques<\/em> : \u00ab\u00a0Nous avons mis en place un travail de fond sur l’analyse des performances des centres et sur le suivi qualit\u00e9. Notre priorit\u00e9 absolue est la satisfaction des clients<\/strong>. La formation management va dans ce sens.
Nous lan\u00e7ons une campagne de communication \u00e0 destination des adolescents. ADOb\u00e9sit\u00e9 a pour mission de sensibiliser cette tranche d’\u00e2ge particuli\u00e8rement touch\u00e9e par l’ob\u00e9sit\u00e9.
En savoir plus sur la campagne ADOb\u00e9sit\u00e9<\/a>
Nous souhaitons apporter une solution adapt\u00e9e \u00e0 chaque besoin et chaque demande, pour tous les clients qui entrent dans un centre Naturhouse\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Interview r\u00e9alis\u00e9e par AC Franchise – novembre 2012<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : Olivier Roques est Directeur G\u00e9n\u00e9ral du r\u00e9seau Naturhouse France. Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : AC Franchise : Pouvez-vous nous parler de la formation initiale au sein de la franchise Naturhouse ? Olivier Roques : \u00ab\u00a0Depuis mars 2012, la formation Naturhouse est centralis\u00e9e au si\u00e8ge […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-293184","post","type-post","status-publish","format-standard","hentry","category-interviews-des-reseaux","entry"],"acf":[],"yoast_head":"\nNous avons pass\u00e9 un cap en termes de formation, cela explique en partie la performance du r\u00e9seau<\/title>\n<meta name=\"description\" content=\"Description de l'activit\u00e9 : Olivier Roques est Directeur G\u00e9n\u00e9ral du r\u00e9seau Naturhouse France. 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