{"id":293186,"date":"2012-11-26T01:00:00","date_gmt":"2012-11-26T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-maroc-un-pays-attractif-pour-les-entrepreneurs-etrangers"},"modified":"2019-09-19T09:47:51","modified_gmt":"2019-09-19T08:47:51","slug":"le-maroc-un-pays-attractif-pour-les-entrepreneurs-etrangers","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-maroc-un-pays-attractif-pour-les-entrepreneurs-etrangers","title":{"rendered":"Le Maroc : un pays attractif pour les entrepreneurs \u00e9trangers"},"content":{"rendered":"
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Epargn\u00e9 par le printemps arabe, le Maroc a su pr\u00e9server un r\u00e9gime politique stable et offre une politique fiscale et \u00e9conomique attractive pour tous les investisseurs \u00e9trangers. Par ailleurs, une proximit\u00e9 avec l’union europ\u00e9enne, un co\u00fbt du travail faible et un environnement francophone sont autant d’atouts pour ceux qui veulent s’implanter au-del\u00e0 de la m\u00e9diterran\u00e9e. Le Maroc affiche un taux de croissance estim\u00e9 \u00e0 2 \u00e0 3% pour 2012, moins que les ann\u00e9es pr\u00e9c\u00e9dentes mais meilleur que ses pays voisins. Autre attrait, une population urbaine \u00e0 55 %, jeune et une soci\u00e9t\u00e9 de consommation en plein essor qui vient compl\u00e9ter un syst\u00e8me \u00e9conomique encourageant l’entreprenariat.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une politique fiscale tr\u00e8s incitative et des programmes de financement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La politique fiscale marocaine \u00e0 l’\u00e9gard des investisseurs \u00e9trangers se situe \u00e0 plusieurs niveaux : d’abord la libert\u00e9 d’investir, le droit de transf\u00e9rer des b\u00e9n\u00e9fices et de rapatrier les dividendes mais aussi de b\u00e9n\u00e9ficier d’une exon\u00e9ration totale de l’imp\u00f4t sur les soci\u00e9t\u00e9s pendant 5 ans <\/strong>pour la majorit\u00e9 des entreprises. Au-del\u00e0, la fiscalit\u00e9 reste encore tr\u00e8s int\u00e9ressante avec un taux r\u00e9duit de 17,5%. De plus, depuis f\u00e9vrier 2012, la zone de libre \u00e9change entre l’union europ\u00e9enne pour les produits industriels est devenue effective et renforce la position strat\u00e9gique du Maroc. Le Maroc encourage aussi les investissements \u00e9trangers via des programmes de financements <\/strong>dans certains secteurs strat\u00e9giques dont le plan Emergence industrie (offshoring, automobile, agroalimentaire), le plan Maroc num\u00e9rique (technique de l’information) et le plan Maroc vert d\u00e9di\u00e9 aux entreprises ax\u00e9es sur l’agriculture. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Prospectez avant de se lancer en grandeur r\u00e9elle<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tester le march\u00e9 local et les us et coutumes du pays avant d’implanter une entreprise et passer par les f\u00e9d\u00e9rations de chefs d’entreprise ou les chambres de commerce r\u00e9gionales pour vous aider. En effet, malgr\u00e9 des progr\u00e8s ind\u00e9niables pour moderniser l’administration, les d\u00e9lais sont souvent longs et les proc\u00e9dures anachroniques pour un Europ\u00e9en. Avant toute signature en partenariat, la s\u00e9curit\u00e9 est de mise : garantie de paiement en exigeant des acomptes par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise a un r\u00e9el potentiel mais il faut reb\u00e2tir les fondamentaux<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Depuis l’arriv\u00e9e des enseignes \u00e9trang\u00e8res dans les ann\u00e9es 90, la franchise a progress\u00e9 de mani\u00e8re irr\u00e9guli\u00e8re au Maroc<\/strong>. On a d’abord connu une explosion puis des d\u00e9ceptions li\u00e9es \u00e0 un comportement peu rigoureux des uns comme des autres. Les franchiseurs \u00e9trangers n’ont pas toujours \u00e9t\u00e9 assez s\u00e9rieux dans leur assistance, les franchiseurs marocains ont \u00e9t\u00e9 parfois encore plus laxistes, les franchis\u00e9s n’avaient pas vraiment envie de respecter des contrats qu’ils n’avaient pas lu en d\u00e9tail… Bref, tout \u00e9tait r\u00e9uni pour d\u00e9cevoir et soyons lucides, \u00e0 c\u00f4t\u00e9 de quelques belles r\u00e9ussites, il y a eu beaucoup de d\u00e9ceptions. Notre conseil \u00a0est de toujours v\u00e9rifier plusieurs fois, dans le d\u00e9tail, que l’autre partie est consciente des obligations qui p\u00e8sent sur elle et qu’elle est vraiment d\u00e9cid\u00e9e \u00e0 les assumer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La France repr\u00e9sente environ la moiti\u00e9 des enseignes notamment dans le secteur de la restauration<\/a>, de l’\u00e9quipement \u00e0 la personne<\/a>, de la beaut\u00e9<\/a>. Les franchises US ont investi le Maroc avec les concepts de restauration rapide et la location de voiture qu’elles ont d\u00e9velopp\u00e9s il est vrai sur toute la plan\u00e8te. Aujourd’hui, les implantations sont concentr\u00e9es dans les grandes villes mais les agglom\u00e9rations moyennes commencent \u00e0 s’\u00e9quiper pour accueillir les enseignes. Encore faut-il ne pas oublier que 20 \u00e0 25 % de la population a des revenus compatibles avec des prix europ\u00e9ens et que l’avenir est grand ouvert pour des concepts locaux, avec des prix de revient locaux….si on fait le travail s\u00e9rieusement.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise veut renforcer son \u00e9quipe au Maghreb pour accompagner le d\u00e9veloppement de la franchise et faire en sorte que toujours plus de rapprochements franchis\u00e9s-franchiseurs se produisent sur ac-franchise.be . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Epargn\u00e9 par le printemps arabe, le Maroc a su pr\u00e9server un r\u00e9gime politique stable et offre une politique fiscale et \u00e9conomique attractive pour tous les investisseurs \u00e9trangers. Par ailleurs, une proximit\u00e9 avec l’union europ\u00e9enne, un co\u00fbt du travail faible et un environnement francophone sont autant d’atouts pour ceux qui veulent s’implanter au-del\u00e0 de la m\u00e9diterran\u00e9e. 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