{"id":293188,"date":"2012-11-25T01:00:00","date_gmt":"2012-11-25T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/des-idees-novatrices-pour-la-gestion-des-centres-du-reseau-de-beaute"},"modified":"2012-11-25T01:00:00","modified_gmt":"2012-11-25T00:00:00","slug":"des-idees-novatrices-pour-la-gestion-des-centres-du-reseau-de-beaute","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/des-idees-novatrices-pour-la-gestion-des-centres-du-reseau-de-beaute","title":{"rendered":"Des id\u00e9es novatrices pour la gestion des centres du r\u00e9seau de beaut\u00e9"},"content":{"rendered":"
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La franchise Esthetic Center<\/a> \u00e9volue sur un cr\u00e9neau tr\u00e8s porteur. Le chiffre d’affaires g\u00e9n\u00e9r\u00e9 en France par les seuls instituts de beaut\u00e9 est estim\u00e9 \u00e0 pr\u00e8s d’un milliard d’euros. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour am\u00e9liorer les performances de ses centres, le r\u00e9seau Esthetic Center les \u00e9quipe d’un logiciel de gestion sp\u00e9cifique permettant d’optimiser l’ensemble des param\u00e8tres de gestion. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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DES TECHNIQUES INNOVANTES DANS LES INSTITUTS ESTHETIC CENTER<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parall\u00e8lement, de nouvelles techniques d’optimisation des points de vente<\/strong>, notamment en ce qui concerne la gestion des rushs, sont instaur\u00e9es. L’objectif est de r\u00e9duire les temps d’attente sur les cr\u00e9neaux horaires les plus demand\u00e9s, et de rentabiliser l’occupation des cabines pendant les heures creuses<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une politique de fid\u00e9lisation novatrice et originale est cr\u00e9\u00e9e en 2006 pour capter et fid\u00e9liser la client\u00e8le, mais aussi pour rendre l’offre des instituts plus performante.<\/p>\n

Pour rentabiliser les heures creuses, la franchise de beaut\u00e9 a instaur\u00e9 un syst\u00e8me \u00ab\u00a0Happy Hours\u00a0\u00bb avec des prix plus comp\u00e9titifs<\/strong> et un programme original de fid\u00e9lit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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En 8 ans, Esthetic Center est pass\u00e9 d’une trentaine de centres d’\u00e9pilation \u00e0 pr\u00e8s de 200 institus de beaut\u00e9, devenant ainsi le leader du march\u00e9 de la beaut\u00e9 sans rendez-vous mixte. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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UN RESEAU DE BEAUTE QUI REPOND AUX ATTENTES DES CLIENTS<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Esthetic Center propose une formule de soins sans rendez-vous et \u00e0 petits prix qui r\u00e9pond aux attentes de la client\u00e8le moderne et active.
Le concept permet de fid\u00e9liser une client\u00e8le active et souvent pr\u00e9ss\u00e9e, qui fr\u00e9quente peu les instituts de beaut\u00e9 conventionnels. La r\u00e9partition de la client\u00e8le d’Esthetic Center, compos\u00e9e \u00e0 90% de femmes et 10% d’hommes, provient :
– \u00e0 40% d’une cat\u00e9gorie de population qui ne se rendait pas dans les instituts
– \u00e0 60% de la client\u00e8le des instituts de beaut\u00e9 traditionnels. Le changement d’habitude est souvent li\u00e9 aux oins sans rendez-vous propos\u00e9s par Esthetic Center.<\/p>\n

La client\u00e8le d’Esthetic Center comprend deux tranches d’\u00e2ge dominantes:
– 48% de 25 \u00e0 35 ans
– 24% de 36 \u00e0 45 ans.<\/p>\n

Professionnellement, elle est compos\u00e9e d’une majorit\u00e9 d’employ\u00e9s (39?1%), de cadres (18,6%, et de commer\u00e7ants-professions lib\u00e9rales (16,3%). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Esthetic Center \u00e9volue sur un cr\u00e9neau tr\u00e8s porteur. Le chiffre d’affaires g\u00e9n\u00e9r\u00e9 en France par les seuls instituts de beaut\u00e9 est estim\u00e9 \u00e0 pr\u00e8s d’un milliard d’euros. Pour am\u00e9liorer les performances de ses centres, le r\u00e9seau Esthetic Center les \u00e9quipe d’un logiciel de gestion sp\u00e9cifique permettant d’optimiser l’ensemble des param\u00e8tres de gestion. DES […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-293188","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nDes id\u00e9es novatrices pour la gestion des centres du r\u00e9seau de beaut\u00e9<\/title>\n<meta name=\"description\" content=\"La franchise Esthetic Center \u00e9volue sur un cr\u00e9neau tr\u00e8s porteur. 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