{"id":293190,"date":"2012-11-25T01:00:00","date_gmt":"2012-11-25T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-prix-a-payer-pour-integrer-un-reseau-de-franchise"},"modified":"2012-11-25T01:00:00","modified_gmt":"2012-11-25T00:00:00","slug":"le-prix-a-payer-pour-integrer-un-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-prix-a-payer-pour-integrer-un-reseau-de-franchise","title":{"rendered":"Le prix \u00e0 payer pour int\u00e9grer un r\u00e9seau de franchise"},"content":{"rendered":"
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Si cr\u00e9er une entreprise en franchise fait partie de vos projets, sachez que vous aurez \u00e0 payer des droits d’entr\u00e9e, des royalties et une redevance de communication<\/b>. Cet investissement financier, n’est en aucun cas un cadeau fait \u00e0 un franchiseur pour utiliser son enseigne mais la juste r\u00e9tribution de services permettant de mener avec moins de risques votre projet d’entreprise. Ces \u00e9l\u00e9ments constituent la base de la franchise mais font parfois reculer les porteurs de projet de par leur co\u00fbt. D\u00e9cryptage pour mieux appr\u00e9hender ces notions et \u00e0 quoi elles servent.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les param\u00e8tres pour aboutir au prix \u00e0 payer pour une franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Premier param\u00e8tre de la franchise, les droits d’entr\u00e9s <\/strong>sont une r\u00e9tribution pour utiliser la marque, b\u00e9n\u00e9ficier d’un savoir-faire, d’une formation, de l’assistance \u00e0 la recherche et \u00e0 l’ouverture du point de vente et la contribution au r\u00e9seau. Deuxi\u00e8me param\u00e8tre, les royalties <\/strong>qui englobent les droits d’usages, l’assistance permanente et l’\u00e9volution du concept. Troisi\u00e8me param\u00e8tre, la redevance de communication <\/strong>qui permet au franchiseur de cr\u00e9er des supports, site internet et des outils marketing pour d\u00e9velopper la marque aupr\u00e8s des clients et prospects.
Pour offrir toutes ces prestations, un franchiseur a investi en frais de conseils, de d\u00e9veloppements, de publicit\u00e9s, d’\u00e9tudes, de programmation informatique, de personnel,<\/strong> etc et il doit pouvoir apporter au franchis\u00e9 un concept abouti, un savoir-faire \u00e9prouv\u00e9, une assistance permanente et innover sans cesse sur son march\u00e9. C’est uniquement si ces \u00e9l\u00e9ments sont r\u00e9unis qu’une franchise peut vendre son concept et d\u00e9velopper son r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour quels avantages pour le franchis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En optant pour la franchise et en payant plus au d\u00e9part, encore faut-il que le franchis\u00e9 puisse compenser son investissement<\/strong> plus rapidement et plus surement que tout seul et donc que le chiffre d’affaires soit plus \u00e9lev\u00e9, qu’il ait une marge b\u00e9n\u00e9ficiaire plus forte, et qu’il r\u00e9cup\u00e8re ses fonds propres entre deux et quatre ans (pour une franchise moyenne). Pour y parvenir, ce sont tous les investissements qu’aura faits auparavant le franchiseur qui permettront d’y parvenir. En ind\u00e9pendant, tous ces co\u00fbts n’existent pas mais partir seul dans l’aventure de l’entreprenariat a aussi des co\u00fbts souvent \u00e9tal\u00e9s sur de nombreuses ann\u00e9es pour aboutir -avec des \u00e9checs- et trouver ne serait-ce que l’\u00e9quilibre financier.
Evidemment un franchiseur ne garantit pas la r\u00e9ussite \u00e0 100 % car le franchis\u00e9 est avant tout un chef d’entreprise ind\u00e9pendant mais il lui donne des cartes maitresse et il offre un concept connu qui fonctionne <\/strong>\u0096c’est lui qui en a fait les frais avant de le franchiser- un accompagnement avant et pendant toute la dur\u00e9e du contrat de franchise et c’est aussi lui qui d\u00e9veloppe ce m\u00eame concept sur le march\u00e9 pour permettre au franchis\u00e9 d’\u00eatre toujours au top par rapport \u00e0 la demande. Un ind\u00e9pendant pourrait-il le faire tout seul ? Assur\u00e9ment pas car cela peut demander beaucoup de capitaux. Ces capitaux, ce sont les droits d’entr\u00e9e qui permettent au franchiseur de p\u00e9renniser son enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Trop cher, oui, peut-\u00eatre mais par rapport \u00e0 quoi ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le juste prix d’une franchise c’est quoi au juste ? c’est un juste \u00e9quilibre entre les recettes (les droits d’entr\u00e9es et royalties) du franchiseur pour fournir des services de qualit\u00e9 aux franchis\u00e9s, animer son r\u00e9seau et faire \u00e9voluer son concept et le profit que les franchis\u00e9s peuvent esp\u00e9rer en en int\u00e9grant ce r\u00e9seau<\/strong>. A chacun de faire son calcul sachant que l’objectif est que chacune des parties y trouve son int\u00e9r\u00eat financier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des droits d’entr\u00e9e peu \u00e9lev\u00e9s cachent souvent des carences dans la formation ou l’animation, des royalties mini entraient souvent un service tout aussi mini, aussi faut-il demander au franchiseur tr\u00e8s pr\u00e9cis\u00e9ment ce que couvrent ces co\u00fbts.<\/p>\n

Pour en savoir plus, lisez aussi cet article : <\/i>Se lancer en franchise : Combien \u00e7a co\u00fbte<\/i><\/a> ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Si cr\u00e9er une entreprise en franchise fait partie de vos projets, sachez que vous aurez \u00e0 payer des droits d’entr\u00e9e, des royalties et une redevance de communication. Cet investissement financier, n’est en aucun cas un cadeau fait \u00e0 un franchiseur pour utiliser son enseigne mais la juste r\u00e9tribution de services permettant de mener avec moins 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