{"id":293193,"date":"2012-11-23T01:00:00","date_gmt":"2012-11-23T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/de-la-maitrise-de-la-marge-commerciale-depend-la-rentabilite-de-votre-franchise"},"modified":"2012-11-23T01:00:00","modified_gmt":"2012-11-23T00:00:00","slug":"de-la-maitrise-de-la-marge-commerciale-depend-la-rentabilite-de-votre-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/de-la-maitrise-de-la-marge-commerciale-depend-la-rentabilite-de-votre-franchise","title":{"rendered":"De la maitrise de la marge commerciale d\u00e9pend la rentabilit\u00e9 de votre franchise"},"content":{"rendered":"
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<\/a> <\/div>\n
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Pour cr\u00e9er une franchise, il est pr\u00e9f\u00e9rable d’avoir quelques notions de gestion et la marge commerciale fait partie des \u00e9l\u00e9ments \u00e0 ma\u00eetriser afin de r\u00e9ussir son projet. C’est un facteur majeur dans la rentabilit\u00e9 de votre entreprise.<\/p>\n

Tout d’abord sa d\u00e9finition : La marge commerciale appel\u00e9e aussi marge brute correspond \u00e0 la diff\u00e9rence entre le prix de vente HT et le prix d’achat HT des produits auxquels s’ajoutent tous les co\u00fbts de fonctionnement de l’entreprise : salaires, loyers, assurances, remboursement d’emprunt, frais de stock, fournitures bureautiques et packaging (sachets \u00e0 l’enseigne par exemple), v\u00e9hicules, frais d’essence, imp\u00f4ts, t\u00e9l\u00e9phones, etc<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Bien calculer<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Donc pour calculer sa marge, il faut avant tout lister tous les frais g\u00e9n\u00e9raux m\u00eame ceux qui paraissent minimes sans oublier un poste. Dans un second temps, on peut fixer le prix de vente en tenant compte de ces frais et y ajouter la marge b\u00e9n\u00e9ficiaire, c’est-\u00e0-dire la somme qui vous fera gagner de l’argent. Ainsi vous obtiendrez un prix de vente qu’il faudra comparer au prix du march\u00e9. Le curseur est \u00e0 cet endroit : gagner suffisamment d’argent sans augmenter les prix de vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comparer<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour vous situer au niveau prix, vous pouvez vous r\u00e9f\u00e9rer aux statistiques professionnelles qui donnent une tendance par secteur d’activit\u00e9. Certains secteurs comme le textile et la restauration rapide ont des marges commerciales tr\u00e8s confortables (jusqu’\u00e0 70%) mais cela reste une g\u00e9n\u00e9ralit\u00e9 car c’est vous qui d\u00e9terminerez en tant que chef d’entreprise votre marge optimis\u00e9e pour \u00e0 la fois absorber les frais de structure, les achats de produits et votre b\u00e9n\u00e9fice dans une zone de chalandise bien d\u00e9finie. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien g\u00e9rer<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment g\u00e9rer au mieux ce curseur ?
Il y a les frais incompressibles <\/strong>sur lesquels vous n’avez que peu de marge de manuvre : les remboursements d’emprunts, les imp\u00f4ts et taxes, le loyer par exemple. Par contre d’autres postes peuvent \u00eatre sinon r\u00e9duits du moins optimis\u00e9s : n\u00e9gocier aupr\u00e8s de vos fournisseurs et comparer les prix, g\u00e9rer votre masse salariale au plus juste donc avoir le personnel suffisant en modifiant par exemple vos horaires d’ouverture ou en cr\u00e9ant des postes polyvalents. Faire la chasse aux petites d\u00e9penses qui font\u00a0une grande sortie d’argent ajout\u00e9es les unes aux autres. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une marge commerciale bien ma\u00eetris\u00e9e, c’est aussi une proposition commerciale coh\u00e9rente. En d’autres termes, c’est savoir proposer un produit attractif \u00e0 un prix concurrentiel tout en gagnant de l’argent gr\u00e2ce \u00e0 une politique commerciale efficace.<\/p>\n

Lisez aussi cet article : <\/i>Le juste prix<\/i><\/a> ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Martine, r\u00e9dactrice AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour cr\u00e9er une franchise, il est pr\u00e9f\u00e9rable d’avoir quelques notions de gestion et la marge commerciale fait partie des \u00e9l\u00e9ments \u00e0 ma\u00eetriser afin de r\u00e9ussir son projet. C’est un facteur majeur dans la rentabilit\u00e9 de votre entreprise. Tout d’abord sa d\u00e9finition : La marge commerciale appel\u00e9e aussi marge brute correspond \u00e0 la diff\u00e9rence entre le prix […]<\/p>\n","protected":false},"author":1,"featured_media":293194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-293193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nDe 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