{"id":293200,"date":"2012-11-19T01:00:00","date_gmt":"2012-11-19T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/zoom-sur-le-concept-de-plaine-de-jeux-pour-enfants"},"modified":"2012-11-19T01:00:00","modified_gmt":"2012-11-19T00:00:00","slug":"zoom-sur-le-concept-de-plaine-de-jeux-pour-enfants","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/zoom-sur-le-concept-de-plaine-de-jeux-pour-enfants","title":{"rendered":"Zoom sur le concept de plaine de jeux pour enfants"},"content":{"rendered":"
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Les parcs de jeux enfant \u00ab indoor \u00bb ont commenc\u00e9 \u00e0 voir le jour \u00e0 la fin des ann\u00e9es 90. Leur concept : un espace couvert proposant de nombreux jeux pour enfants de 2 \u00e0 12 ans et un prix d’entr\u00e9e tournant autour de 10 euros suivant le nombre d’activit\u00e9 propos\u00e9. Ces parcs couverts maillent le territoire fran\u00e7ais via des soci\u00e9t\u00e9s ind\u00e9pendantes mais aussi des r\u00e9seaux de franchis\u00e9s.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept bas\u00e9 sur la diversit\u00e9 des prestations, la s\u00e9curit\u00e9\u00a0et l’accessibilit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces parcs de loisirs dits ‘indoor’ sont ouvert toute l’ann\u00e9e quel que soit le temps et sont plus abordables que les grands parcs \u00e0 th\u00e8me. Ils proposent aux enfants des activit\u00e9s de jeux et de d\u00e9tente en fonction des aptitudes motrices et des centres d’int\u00e9r\u00eat adapt\u00e9s \u00e0 diff\u00e9rentes tranches d’\u00e2ges. <\/strong>Tout cela sous la responsabilit\u00e9 des parents ou des accompagnants qui ont eux aussi leur espace snacking, presse et m\u00eame Wi fi gratuit.
Ces parcs sont am\u00e9nag\u00e9s de structures gonflables, de piscines \u00e0 balles, de toboggans g\u00e9ants et autres. Certains offrent des parties de mini-golf, des s\u00e9ances de cin\u00e9ma, certains proposent m\u00eame des rallyes sur circuit de karting <\/strong>.
Ils misent avant tout sur la s\u00e9curit\u00e9 de leurs jeunes visiteurs. Formes arrondies, mat\u00e9riaux souples et tapis de sol garantissent aux parents une certaine tranquillit\u00e9, m\u00eame si leur vigilance reste bien \u00e9videmment indispensable. A c\u00f4t\u00e9 des prestations permanentes, ces centres organisent des anniversaires, des animations et des parades tout au long de l’ann\u00e9e. la tendance actuelle est d’allier espaces couverts et espaces de plein air pendant les p\u00e9riodes o\u00f9 la m\u00e9t\u00e9o le permet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise comme\u00a0acc\u00e9l\u00e9rateur de d\u00e9veloppement <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le leader actuel est la franchise Royal Kids<\/b><\/a> avec \u00e0 son actif une cinquantaine d’unit\u00e9s en France <\/b>via un r\u00e9seau franchis\u00e9. L’investissement (hors local) est de 250 000 euros pour une surface minimum de 500 m2 dans des zones faciles d’acc\u00e8s avec parking, \u00e0 proximit\u00e9 d’une agglom\u00e9ration d’au moins 80 000 habitants. Les droits d’entr\u00e9e s’\u00e9l\u00e8vent \u00e0 30 000 euros, la redevance d’exploitation est de 800 euros mensuel et la participation publicitaire de 400 euros. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Autre acteur sur ce march\u00e9 mais loin derri\u00e8re, la franchise Max Aventure<\/a> qui compte 5 plaines de jeux \u00e0 Venissieux, Beynost, Chambery, Dardilly et Chaponnay et cherche \u00e0 s’implanter en dehors de la r\u00e9gion Rh\u00f4ne Alpes. Pour ouvrir une franchise Max Aventure, les droits d’entr\u00e9e s’\u00e9l\u00e8vent \u00e0 25 000 euros, l’investissement est estim\u00e9 \u00e0 450 000 euros (hors local) pour une plaine de jeux de 600 \u00e0 1000 m2. La redevance d’exploitation est de 4% du CA et la participation publicitaire de 4 000 euros annuel.
D’ autres enseignes en sont \u00e0 leur d\u00e9but \u00e0 l’instar de la franchise R\u00e9cr\u00e9akid<\/a> cr\u00e9\u00e9e au sein du centre commercial d’Englos, dans le Nord, en 2006. Le premier adh\u00e9rent s’est implant\u00e9 en octobre 2011 dans l’agglom\u00e9ration de Lens (Pas-de-Calais). Dans l’est de la France, la franchise Pim Park<\/a> compte 2 implantations dans la r\u00e9gion de Charleville-M\u00e9zi\u00e8res.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour ouvrir une franchise de loisirs pour enfant de ce type, l’investissement reste important et demande des qualit\u00e9s de manager aupr\u00e8s d’un personnel qualifi\u00e9 (accueil sp\u00e9cifique pour les enfants et les parents, s\u00e9curit\u00e9, hygi\u00e8ne) et des qualit\u00e9s de commercial afin de d\u00e9marcher les groupes sociaux (\u00e9coles, centres de loisirs, associations) avec des propositions adapt\u00e9es et souvent personnalis\u00e9es (anniversaire ou f\u00eate de No\u00ebl pour comit\u00e9 d’entreprise par exemple). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les parcs de jeux enfant \u00ab indoor \u00bb ont commenc\u00e9 \u00e0 voir le jour \u00e0 la fin des ann\u00e9es 90. Leur concept : un espace couvert proposant de nombreux jeux pour enfants de 2 \u00e0 12 ans et un prix d’entr\u00e9e tournant autour de 10 euros suivant le nombre d’activit\u00e9 propos\u00e9. Ces parcs couverts maillent […]<\/p>\n","protected":false},"author":1,"featured_media":293201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nZoom sur le concept de plaine de jeux pour enfants<\/title>\n<meta name=\"description\" content=\"Les parcs de jeux enfant \u00ab indoor \u00bb ont commenc\u00e9 \u00e0 voir le jour \u00e0 la fin des ann\u00e9es 90. 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