{"id":293202,"date":"2012-11-18T01:00:00","date_gmt":"2012-11-18T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-reseau-de-fournitures-de-bureau-repond-a-la-demande-des-tpe-et-des-consommateurs-economes"},"modified":"2012-11-18T01:00:00","modified_gmt":"2012-11-18T00:00:00","slug":"le-reseau-de-fournitures-de-bureau-repond-a-la-demande-des-tpe-et-des-consommateurs-economes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-de-fournitures-de-bureau-repond-a-la-demande-des-tpe-et-des-consommateurs-economes","title":{"rendered":"Le r\u00e9seau de fournitures de bureau r\u00e9pond \u00e0 la demande des TPE et des consommateurs \u00e9conomes"},"content":{"rendered":"
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La franchise Bureau Vall\u00e9e<\/a><\/strong>, sp\u00e9cialis\u00e9e en distribution de fournitures de bureau et de cartouches d’encre pour les professionnels et les particuliers, r\u00e9pond \u00e0 une forte demande des TPE et des personnes souhaitant effectuer des \u00e9conomies<\/strong> tout en effectuant des achats de produits pr\u00e9servant l’environnement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un r\u00e9seau au concept original<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur Bruno Peyroles s’est inspir\u00e9 d’un concept \u00e9tranger (Etats-Unis) pour lancer son enseigne de bureautique<\/strong>, en apportant son originalit\u00e9 : \u00ab\u00a0J’ai adapt\u00e9 des m\u00e9thodes acquises pendant dix ans en vente-distribution dans une cha\u00eene d’hypermarch\u00e9s. Notre r\u00e9seau s’est positionn\u00e9 avec des prix discount sur des produits de marque, moins chers que sur Internet et dans la grande distribution\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept sobre sur le mod\u00e8le du cash and carry<\/strong>, un accueil sympathique du client par des entrepreneurs passionn\u00e9s, des emplacements choisis \u00e0 proximit\u00e9 de grandes enseignes et une centrale de r\u00e9f\u00e9rencement ont d\u00e9finitivement impos\u00e9 le concept sur la sc\u00e8ne fran\u00e7aise Bureau Vall\u00e9e. \u00ab\u00a0Nous r\u00e9pondions aussi \u00e0 la n\u00e9cessit\u00e9 de d\u00e9veloppement \u00e9conomique de dizaines de milliers de tr\u00e8s petites entreprises, qui repr\u00e9sentent 70% de notre chiffre d’affaires. Quant aux particuliers, ils nous d\u00e9couvrent souvent en cherchant le produit introuvable des achats scolaires de la rentr\u00e9e et adoptent nos gammes et nos prix ! Nous demeuront l’un des rares m\u00e9tiers qui n’a pas encore pris des parts de march\u00e9 significatives \u00e0 la grande distribution, et dans lequel personne ne se lance hors r\u00e9seaux<\/em>\u00ab\u00a0, ajoute-t-il.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le d\u00e9veloppement important de Bureau Vall\u00e9e<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Apr\u00e8s avoir pris le temps de mettre au point son concept durant 7 ans, <\/strong>Bruno Peyroles a pris le virage de la franchise au d\u00e9but des ann\u00e9es 2000<\/strong>, quand de grands acteurs sont arriv\u00e9s sur le march\u00e9. Son r\u00e9seau passe en dix ans de 4 \u00e0 plus de 160 magasins. \u00ab\u00a0Durant cette \u00e9tape, le plus important a \u00e9t\u00e9 de nous adapter aux changements du consommateur, entre cycle de croissance facile et les crises, durant lesquelles on invente plein de choses et on s’arme davantage pour lutter contre les al\u00e9as<\/em>\u00a0\u00bb explique le dirigrant de cette franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Historiquement implant\u00e9 en p\u00e9riph\u00e9rie de ville, dans des zones commerciales, Bureau Vall\u00e9e poursuit son maillage du territoire \u00e0 travers la conqu\u00eate des centres-villes. Cette enseigne familiale par ses capitaux revendique des engagements soci\u00e9taux, notamment en mati\u00e8re de pr\u00e9servation de l’environnement <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Article extrait du \u00ab\u00a0Guide complet de la franchise 2012\u00a0\u00bb, de Fran\u00e7ois Simoneschi et Val\u00e9rie Froger.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voir le r\u00e9seau Bureau Vall\u00e9e en vid\u00e9o<\/strong><\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Bureau Vall\u00e9e, sp\u00e9cialis\u00e9e en distribution de fournitures de bureau et de cartouches d’encre pour les professionnels et les particuliers, r\u00e9pond \u00e0 une forte demande des TPE et des personnes souhaitant effectuer des \u00e9conomies tout en effectuant des achats de produits pr\u00e9servant l’environnement. Un r\u00e9seau au concept original Le franchiseur Bruno Peyroles s’est inspir\u00e9 […]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293202","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLe 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