{"id":293211,"date":"2012-11-14T01:00:00","date_gmt":"2012-11-14T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-reseau-de-mode-pour-enfant-et-premaman-unissent-leur-expertise-sur-le-marche-de-lenfant-4653"},"modified":"2012-11-14T01:00:00","modified_gmt":"2012-11-14T00:00:00","slug":"le-reseau-de-mode-pour-enfant-et-premaman-unissent-leur-expertise-sur-le-marche-de-lenfant-4653","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-de-mode-pour-enfant-et-premaman-unissent-leur-expertise-sur-le-marche-de-lenfant-4653","title":{"rendered":"Le r\u00e9seau de mode pour enfant et Pr\u00e9maman unissent leur expertise sur le march\u00e9 de l’enfant"},"content":{"rendered":"
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Le r\u00e9seau Orchestra <\/a>et Pr\u00e9maman unissent leur expertise sur le march\u00e9 de l’enfant. Rapproch\u00e9es depuis juillet 2012, les marques Pr\u00e9maman et Orchestra envisagent d\u00e9sormais leur avenir en commun<\/strong>. Fortes d’une ind\u00e9niable compl\u00e9mentarit\u00e9, elles pr\u00e9servent leur identit\u00e9 propre pour pr\u00e9senter conjointement \u00e0 leurs clients la meilleure offre de pu\u00e9riculture, maternit\u00e9 et mode enfant, du premier \u00e2ge \u00e0 14 ans. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un nouveau d\u00e9veloppement pour la marque et pour l’enseigne
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Gr\u00e2ce \u00e0 son expertise acquise depuis soixante ans et \u00e0 sa forte notori\u00e9t\u00e9, Pr\u00e9maman est une enseigne et une marque de r\u00e9f\u00e9rence.
Elle trouve avec le r\u00e9seau Orchestra un partenaire naturel pour poursuivre son d\u00e9veloppement et affirmer son leadership dans les domaines de la pu\u00e9riculture et du textile maternit\u00e9.
Non seulement son r\u00e9seau est pr\u00e9serv\u00e9, mais la marque va progressivement devenir le pivot du d\u00e9ploiement des corners pu\u00e9riculture et maternit\u00e9, qui est planifi\u00e9 sur l’ensemble du r\u00e9seau Orchestra, en France comme \u00e0 l’\u00e9tranger. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une offre de\u00a0pr\u00eat \u00e0 porter\u00a0enfant dynamis\u00e9e
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Alors que Pr\u00e9maman recentre son offre sur son domaine premier de comp\u00e9tence, ses magasins vont b\u00e9n\u00e9ficier \u00e0 plus d’un niveau de l’exp\u00e9rience et du savoir-faire d’Orchestra. La marque sp\u00e9cialiste de la mode enfant va pouvoir en effet \u00eatre distribu\u00e9e par l’ensemble des magasins Pr\u00e9maman <\/strong>et partager avec eux le succ\u00e8s de ses cr\u00e9ations.<\/p>\n

En termes de services, les magasins Pr\u00e9maman vont aussi progressivement b\u00e9n\u00e9ficier, au grand profit de ses clients, de l’originalit\u00e9 du concept et des innovations d\u00e9velopp\u00e9es par Orchestra, comme son programme de fid\u00e9lisation unique : le Club Orchestra. Celui-ci permet \u00e0 ses membres, moyennant une cotisation annuelle de 30 \u20ac, de b\u00e9n\u00e9ficier de 50% de r\u00e9duction toute l’ann\u00e9e sur toutes les collections v\u00eatements, chaussures et accessoire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un premier magasin Orchestra\/Pr\u00e9maman \u00e0 LoChristie
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L’inauguration r\u00e9cente du premier magasin mixte Orchestra\/Pr\u00e9maman \u00e0 LoChristie en Belgique pr\u00e9figure l’avenir des deux enseignes qui vont d\u00e9sormais \u00e9voluer conjointement<\/strong>. Une synergie qui repose sur l’affirmation pour l’une et l’autre de leur sp\u00e9cificit\u00e9 et de leur savoir-faire, afin d’offrir ensemble \u00e0 leur client\u00e8le le meilleur de la pu\u00e9riculture, du textile maternit\u00e9 (sous la marque Pr\u00e9maman) et de la mode enfant du premier \u00e2ge \u00e0 14 ans (sous la marque Orchestra). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pr\u00e9maman\/Orchestra deux marques fortes rapproch\u00e9es pour constituer un groupe leader
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– Deux marques compl\u00e9mentaires<\/u>
Respectivement leader dans leur domaine, les marques Pr\u00e9maman (sp\u00e9cialiste en pu\u00e9riculture et maternit\u00e9) et Orchestra (sp\u00e9cialiste de la mode enfant et depuis 10 ans de la pu\u00e9riculture) pr\u00e9sentent une offre coh\u00e9rente et compl\u00e9mentaire qui s’adresse \u00e0 la m\u00eame cible de client\u00e8le. Une proximit\u00e9 renforc\u00e9e par un mod\u00e8le de d\u00e9veloppement identique pour les deux marques qui sontaujourd’hui implant\u00e9es dans le monde entier.<\/p>\n

– Des valeurs partag\u00e9es<\/u>
Pr\u00e9maman et Orchestra partagent un socle de valeurs communes qui pourraient se r\u00e9sumer par \u00ab faciliter la vie des parents et des futurs parents \u00bb en leur proposant une exp\u00e9rience shopping agr\u00e9able, des produits abordables, diversifi\u00e9s et de haute qualit\u00e9.<\/p>\n

– Un avenir commun<\/u>
En associant la force de leur r\u00e9seau commercial et de leur savoir-faire respectif, Pr\u00e9maman et Orchestra vont pouvoir compiler leur offre et leur notori\u00e9t\u00e9 dans des magasins qui, \u00e0 l’enseigne de l’une ou de l’autre marque, les pr\u00e9senteront conjointement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9seau Orchestra et Pr\u00e9maman unissent leur expertise sur le march\u00e9 de l’enfant. Rapproch\u00e9es depuis juillet 2012, les marques Pr\u00e9maman et Orchestra envisagent d\u00e9sormais leur avenir en commun. Fortes d’une ind\u00e9niable compl\u00e9mentarit\u00e9, elles pr\u00e9servent leur identit\u00e9 propre pour pr\u00e9senter conjointement \u00e0 leurs clients la meilleure offre de pu\u00e9riculture, maternit\u00e9 et mode enfant, du premier \u00e2ge […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293211","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLe r\u00e9seau de mode pour enfant et Pr\u00e9maman unissent leur expertise sur le march\u00e9 de l'enfant<\/title>\n<meta name=\"description\" content=\"Le r\u00e9seau Orchestra et Pr\u00e9maman unissent leur expertise sur le march\u00e9 de l'enfant. 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