{"id":293224,"date":"2012-11-12T01:00:00","date_gmt":"2012-11-12T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/misez-sur-un-developpement-en-franchise"},"modified":"2012-11-12T01:00:00","modified_gmt":"2012-11-12T00:00:00","slug":"misez-sur-un-developpement-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/misez-sur-un-developpement-en-franchise","title":{"rendered":"Misez sur un d\u00e9veloppement en franchise !"},"content":{"rendered":"
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Tous les concepts commerciaux d\u00e9velopp\u00e9s en franchise ne peuvent r\u00e9ussir sans l\u2019encha\u00eenement d’un certain nombre d’actions. En effet, l’application rigoureuse du concept et l’\u00e9volution continue<\/b> \u00e0 laquelle doivent participer tous les membres du r\u00e9seau, sont des conditions essentielles pour assurer la p\u00e9rennit\u00e9 de la franchise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le concept : La base de toute cr\u00e9ation d’entreprise<\/h3>\n
L’originalit\u00e9 d’un concept ne rime pas forc\u00e9ment avec perfection. Toutefois, son exp\u00e9rimentation sur le terrain peut permettre au concepteur d’apporter les ajustements n\u00e9cessaires \u00e0 son adaptation aux sp\u00e9cificit\u00e9s du march\u00e9. D\u00e9s que les unit\u00e9s pilotes, outils indispensables \u00e0 cette exp\u00e9rimentation<\/b>, ont fait preuve d’efficacit\u00e9 et de rentabilit\u00e9, la t\u00eate du r\u00e9seau doit imposer \u00e0 ses franchis\u00e9s l’application rigoureuse de ce concept.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le savoir-faire du franchiseur doit imp\u00e9rativement se transformer en un savoir-r\u00e9ussir. Ainsi, un transfert efficace de cette recette gagnante lui permettra de garantir la r\u00e9it\u00e9ration du succ\u00e8s commercial. Le respect du mode d’emploi reste toutefois une condition sine qua non \u00e0 la r\u00e9ussite du franchis\u00e9 et celle du r\u00e9seau tout entier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La nature humaine a toujours prouv\u00e9 que d\u00e9vier des r\u00e8gles pr\u00e9\u00e9tablies est une tentation omnipr\u00e9sente. En effet, si la r\u00e9ussite de sa franchise ne se fait pas sentir rapidement, un franchis\u00e9 risque de s’aventurer tout seul dans des d\u00e9marches risqu\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces \u00e9carts de conduites peuvent parfois \u00eatre n\u00e9glig\u00e9s par certains franchiseurs. Une erreur fatale qui peut porter atteinte \u00e0 l’image de marque de l’enseigne. La volont\u00e9 d’\u00e9viter d’\u00e9ventuels conflits ne doit jamais faire oublier au concepteur la sacralit\u00e9 d’une notori\u00e9t\u00e9 commerciale rudement acquise. Il est tr\u00e8s important pour la t\u00eate de r\u00e9seau de savoir qu’en franchise, la r\u00e9ussite d’un r\u00e9seau repose sur l’application du concept et le respect des prescriptions d’utilisation par l’ensemble des franchis\u00e9s. Il ne s’agit pas d’une r\u00e9ussite individuelle mais d’une r\u00e9ussite partag\u00e9e !
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Faire \u00e9voluer son concept pour faire face \u00e0 la concurrence<\/h3>\n
Dans un monde o\u00f9 les habitudes des consommateurs sont en perp\u00e9tuelle mutation, l’innovation demeure une n\u00e9cessit\u00e9. Assurer la p\u00e9rennit\u00e9 d’un r\u00e9seau de franchise passe in\u00e9vitablement par une \u00e9volution des m\u00e9thodes et des process et leur adaptation aux nouvelles exigences du march\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est indispensable pour un r\u00e9seau de suivre les tendances afin de r\u00e9pondre aux attentes de ses clients. Innover, cr\u00e9er… constituent des atouts pour la franchise. Le franchiseur pourra – \u00e0 travers des s\u00e9ances de \u00ab\u00a0brainstorming\u00a0\u00bb ou de \u00ab\u00a0remue-m\u00e9ninge\u00a0\u00bb – impliquer ses franchis\u00e9s dans le d\u00e9veloppement et l’\u00e9volution du concept. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au terme de cette phase, et apr\u00e8s avoir s\u00e9lectionn\u00e9 l’id\u00e9e susceptible de faire progresser le r\u00e9seau<\/strong>, il faut passer par la case test puisqu’il est essentiel que cette id\u00e9e soit d’abord test\u00e9e dans une unit\u00e9 pilote. Les r\u00e9sultats qui en d\u00e9couleront doivent \u00eatre mesur\u00e9s avec pr\u00e9cision. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une fois l’efficacit\u00e9 et la rentabilit\u00e9 de ces changements prouv\u00e9es, le franchiseur doit toutefois prendre en consid\u00e9ration les investissements n\u00e9cessaires \u00e0 leur r\u00e9alisation. Il doit disposer des moyens humains, techniques et financiers requis \u00e0 la mise en place de ces changements. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un franchiseur aguerri est un chef d’entreprise qui sait tirer les le\u00e7ons de ses exp\u00e9riences pass\u00e9es. Il ne doit pas h\u00e9siter \u00e0 revoir son concept<\/strong> et \u00e0 prendre des risques quand cela s’av\u00e8re n\u00e9cessaire. Contrairement \u00e0 un entrepreneur seul, g\u00e9rer un r\u00e9seau de franchise impose au franchiseur de r\u00e9pondre aux attentes de ses franchis\u00e9s. Ces derniers le pousseront \u00e0 innover continuellement afin de rester dans la course. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Changer le concept, le d\u00e9cor, les produits, la strat\u00e9gie commerciale ou red\u00e9finir le profil de ses franchis\u00e9s peuvent \u00eatre une cons\u00e9quence de cette innovation. Les accords conclus avec les bailleurs de fonds peuvent \u00e9galement \u00eatre revus en fonction des nouvelles r\u00e8gles d’investissement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9s lors, l’\u00e9volution des m\u00e9thodes et des process devient in\u00e9vitable. Le franchiseur devra assumer ses choix tout en veillant \u00e0 leur application par l’ensemble de ses franchis\u00e9s. Savoir prendre les bonnes d\u00e9cisions au bon moment s’impose comme devise pour tout concepteur soucieux de la p\u00e9rennit\u00e9 de son r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00catre leader c’est aussi faire participer ses franchis\u00e9s \u00e0 l’\u00e9volution de la franchise. Travailler en \u00e9quipe est un des secrets de la r\u00e9ussite d’une enseigne. La mise en place d’une bonne strat\u00e9gie pour la diffusion de l’information est indispensable pour permettre aux partenaires de communiquer et de donner leurs avis sur ce qui marche et ce qui marche moins bien… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La convention annuelle sera l’occasion pour le franchiseur de s’entretenir avec ses franchis\u00e9s et de leur faire part des objectifs et des projets de l’enseigne. Ces r\u00e9unions, qui allient d\u00e9tente et travail aboutissent souvent \u00e0 des conclusions int\u00e9ressantes visant \u00e0 rendre le concept plus performant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pr\u00e9sente dans la plupart des r\u00e9seaux dont le succ\u00e8s est ind\u00e9niable, l’organisation de groupe permet de renforcer l’esprit d’\u00e9quipe. Les d\u00e9cisions efficaces prises par la t\u00eate de r\u00e9seau sont l’aboutissement d’une \u00e9tude approfondie du march\u00e9, \u00e9tablie par des hommes et des femmes du terrain en contact direct avec les clients. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La communication, pierre angulaire de la r\u00e9ussite du r\u00e9seau de franchise, doit \u00eatre assur\u00e9e en permanence par le franchiseur. L’\u00e9change partag\u00e9 avec chaque partenaire via les relais de communication, form\u00e9s par les animateurs du r\u00e9seau, doit \u00eatre entretenu afin d’assurer la p\u00e9rennit\u00e9 du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Tous les concepts commerciaux d\u00e9velopp\u00e9s en franchise ne peuvent r\u00e9ussir sans l\u2019encha\u00eenement d’un certain nombre d’actions. En effet, l’application rigoureuse du concept et l’\u00e9volution continue \u00e0 laquelle doivent participer tous les membres du r\u00e9seau, sont des conditions essentielles pour assurer la p\u00e9rennit\u00e9 de la franchise. Le concept : La base de toute cr\u00e9ation d’entreprise L’originalit\u00e9 d’un […]<\/p>\n","protected":false},"author":1,"featured_media":293225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nMisez sur un d\u00e9veloppement en franchise !<\/title>\n<meta name=\"description\" content=\"Tous les concepts commerciaux d\u00e9velopp\u00e9s en franchise ne peuvent r\u00e9ussir sans l\u2019encha\u00eenement d'un certain nombre d'actions. 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