{"id":293231,"date":"2012-11-10T01:00:00","date_gmt":"2012-11-10T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/bilan-des-tendances-de-la-restauration-rapide-au-salon-rapid-resto-show-2012"},"modified":"2019-09-19T09:45:54","modified_gmt":"2019-09-19T08:45:54","slug":"bilan-des-tendances-de-la-restauration-rapide-au-salon-rapid-resto-show-2012","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/bilan-des-tendances-de-la-restauration-rapide-au-salon-rapid-resto-show-2012","title":{"rendered":"Bilan des tendances de la restauration rapide au salon Rapid & Resto Show 2012"},"content":{"rendered":"
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La 6e \u00e9dition du salon Rapid & Resto Show, le salon de la Vente \u00e0 Emporter et de la Restauration Rapide a eu lieu le mois dernier. Un rendez-vous qui permet de d\u00e9couvrir les tendances du secteur et les concepts \u00e9mergents. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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LES PROFESSIONNELS DU SECTEUR PLUS OPTIMISTES<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le d\u00e9but d’ann\u00e9e a \u00e9t\u00e9 morose <\/strong>pour les ind\u00e9pendants, cha\u00eenes et franchises de la restauration rapide avec notamment une baisse significative de la fr\u00e9quentation pour 40 % d’entre elles et une baisse de la consommation, pour 35 % des \u00e9tablissements.<\/strong> Ce contexte de crise induit de nouveaux comportements mis en avant par l’\u00e9tude trimestrielle de la Vente \u00e0 Emporter <\/em>r\u00e9alis\u00e9 par le cabinet CHD Expert. Dans le trio de t\u00eate : la recherche de produits plus sains et plus \u00e9quilibr\u00e9s (pour 73% des restaurateurs interrog\u00e9s) choix de formules offrant le meilleur rapport prix (71%), la notion de rapidit\u00e9 (59%).<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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LES GRANDS TENDANCES EMERGENTES<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au menu des tendances qui devraient influencer les concepts de demain : caf\u00e9, pain et cantines chics.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En effet, parmi les tendances les plus marquantes, on rel\u00e8ve celle des \u00ab coffee Shop \u00bb. Des concepts urbains fortement teint\u00e9s de culture anglo-saxonne. Aux concepts de rue (Alto Caf\u00e9<\/a>), cha\u00eenes et franchises sp\u00e9cialis\u00e9es (Starbucks Coffee<\/a>, Columbus Caf\u00e9<\/a>, McCaf\u00e9<\/a>) et aux comptoirs traditionnels que nous connaissons, s’ajoutent d\u00e9sormais les \u00ab coffee joint \u00bb, des lieux d\u00e9di\u00e9s aux grands \u00ab amateurs \u00bb de caf\u00e9, avec une approche de d\u00e9gustation haut de gamme et ultra-qualitative. On d\u00e9couvre aussi les \u00ab coffice \u00bb,contraction de \u00ab coffee \u00bb et \u00ab office \u00bb (bureau). La client\u00e8le cibl\u00e9e sont les professionnels souhaitant prendre un bon caf\u00e9 ou une petite restauration tout en ayant acc\u00e8s \u00e0 Internet (WIFI gratuite) ou des services sp\u00e9cifiques comme une imprimante par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 carte, entre caf\u00e9s grands crus et caf\u00e9s gourmands, l’offre se d\u00e9cline de plus en plus par instants de vie \u00a0 \u00a0 \u00a0 \u00a0\u00ab petit d\u00e9jeuner, pause midi, go\u00fbters \u00bb<\/strong>. Avec des recettes sucr\u00e9es et des packages \u00ab boissons+dessert \u00bb, la client\u00e8le est de plus en plus familiale et f\u00e9minine<\/strong>. Pour y r\u00e9pondre, les cha\u00eenes et franchises de restauration rapide ont largement investi dans des ambiances cosy, confortables, conviviales <\/strong>qui incitent le consommateur \u00e0 rester et \u00e0 savourer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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M\u00eame avec plusieurs si\u00e8cles d’histoire, le pain ou plut\u00f4t les pains r\u00e9inventent les concepts de demain. De l’ind\u00e9tr\u00f4nable \u00ab jambon beurre \u00bb aux recettes les plus inventives, il reste une valeur s\u00fbre, mieux une des grandes tendances de consommation de demain. Une \u00e9volution que certaines enseignes boulang\u00e8res (Paul<\/a>, La Mie C\u00e2line<\/a>, le Moulin de Pa\u00efou<\/a> ) ont d’ores et d\u00e9j\u00e0 int\u00e9gr\u00e9 dans l’\u00e9volution de leur concept en int\u00e9grant une offre de restauration rapide de plus en plus \u00e9labor\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les cantines \u00ab chic \u00bb, devraient prendre, quant \u00e0 elles, une part significative du march\u00e9 de la restauration traditionnelle.<\/strong> Le \u00ab fast casual \u00bb<\/strong> s\u00e9duit de plus en plus de consommateurs avec un mixte d’agencement haut de gamme<\/strong>, tendance, tout en se voulant convivial, une cuisine soign\u00e9e, \u00e0 emporter,<\/strong> qui revendique des valeurs gustatives et qualitatives, des recettes originales et contemporaines,<\/strong> une carte renouvel\u00e9e et enfin une gamme de prix qui se veut plus abordable<\/strong> qu’un restaurant classique dans la m\u00eame gamme de prestations propos\u00e9es. Signe distinctif, les notions de rapidit\u00e9 et de service express <\/strong>avec un accueil au comptoir et la possibilit\u00e9 pour le client de consommer sur place. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De plus en plus d’\u00e9tablissements sur Paris mais aussi dans les grandes agglom\u00e9rations revendiquent d\u00e9sormais cette appellation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9couvrez les autres r\u00e9seaux de franchise de restauration rapide<\/a> et franchise de sandwich<\/a> qui recrutent et les vid\u00e9os sur les franchises de restauration<\/a> disponibles sur le site ac-franchise.be <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Article mis en ligne par Isabelle, R\u00e9dactrice AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La 6e \u00e9dition du salon Rapid & Resto Show, le salon de la Vente \u00e0 Emporter et de la Restauration Rapide a eu lieu le mois dernier. Un rendez-vous qui permet de d\u00e9couvrir les tendances du secteur et les concepts \u00e9mergents. LES PROFESSIONNELS DU SECTEUR PLUS OPTIMISTES Le d\u00e9but d’ann\u00e9e a \u00e9t\u00e9 morose pour les […]<\/p>\n","protected":false},"author":1,"featured_media":293232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-293231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nBilan des tendances de la restauration rapide au salon Rapid & Resto Show 2012<\/title>\n<meta name=\"description\" content=\"La 6e \u00e9dition du salon Rapid & Resto Show, le salon de la Vente \u00e0 Emporter et de la Restauration Rapide a eu lieu le mois dernier. 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