{"id":293239,"date":"2012-11-07T01:00:00","date_gmt":"2012-11-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-fidelisation-du-client-qui-rouspete"},"modified":"2012-11-07T01:00:00","modified_gmt":"2012-11-07T00:00:00","slug":"la-fidelisation-du-client-qui-rouspete","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-fidelisation-du-client-qui-rouspete","title":{"rendered":"La fid\u00e9lisation du client qui rousp\u00e8te"},"content":{"rendered":"
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Cela co\u00fbte environ dix fois moins cher de garder un client<\/strong> que d’aller en chercher un nouveau dit-on souvent. L’expression du m\u00e9contentement marque parfois\u00a0un r\u00e9el attachement, d\u00e9\u00e7u, \u00e0 l’enseigne ou \u00e0 la marque.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le m\u00e9contentement exprim\u00e9 est utile<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous pouvez \u00eatre gagnant lors d’une r\u00e9clamation, \u00e0 condition de r\u00e9gler les conflits \u00e0 l’amiable<\/strong> <\/strong><\/em>et d’\u00e9viter d’entrer dans un engrenage juridique fastidieux et co\u00fbteux en argent et en image. Ces clients vous apportent des informations utiles et vari\u00e9es, la r\u00e9clamation est parfois le seul moyen d’avoir un contact direct utile avec le consommateur. <\/span>On constate que dans 35 % des cas, le client qui r\u00e9clame continue\u00a0\u00e0 acheter la marque, alors que 9% seulement sont fid\u00e9lis\u00e9s lorsque le m\u00e9contentement n’a pu s’exprimer. <\/span><\/p>\n

Il existe diff\u00e9rents types de r\u00e2leurs<\/strong> <\/strong><\/em>: vous en trouverez qui exploitent les combines pour essayer de r\u00e9cup\u00e9rer des avantages suppl\u00e9mentaires, mais vous verrez aussi des clients m\u00e9contents tr\u00e8s avertis des l\u00e9gislations en vigueur et veillant simplement \u00e0 ce que leurs droits soient respect\u00e9s. Surtout \u00e9vitez de laisser ces situations s’envenimer et d’avoir un comportement vexatoire. Reconnaissez vos torts et r\u00e9glez le pr\u00e9judice d\u00e8s que possible. <\/span>On peut penser que les enseignes ont les clients m\u00e9contents qu’elles m\u00e9ritent. Au moment de l’achat le client est respect\u00e9, conseill\u00e9, servi rapidement, mais lorsqu’il fait une r\u00e9clamation il doit trop souvent se justifier et attendre comme s’il avait trahi. L’important est que l’employ\u00e9 qui le re\u00e7oit ne se sente pas agress\u00e9 personnellement et qu’il essaye d’abord de se mettre \u00e0 la place du client.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les bons franchiseurs sauront vous apporter des formations ou vous indiquer les formations qui vous seront utiles ainsi qu’\u00e0 vos salari\u00e9s.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Cela co\u00fbte environ dix fois moins cher de garder un client que d’aller en chercher un nouveau dit-on souvent. L’expression du m\u00e9contentement marque parfois\u00a0un r\u00e9el attachement, d\u00e9\u00e7u, \u00e0 l’enseigne ou \u00e0 la marque. Le m\u00e9contentement exprim\u00e9 est utile Vous pouvez \u00eatre gagnant lors d’une r\u00e9clamation, \u00e0 condition de r\u00e9gler les conflits \u00e0 l’amiable et d’\u00e9viter […]<\/p>\n","protected":false},"author":1,"featured_media":293240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa fid\u00e9lisation du client qui rousp\u00e8te<\/title>\n<meta name=\"description\" content=\"Cela co\u00fbte environ dix fois moins cher de garder un client que d'aller en chercher un nouveau dit-on souvent. 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