{"id":293268,"date":"2012-10-24T02:00:00","date_gmt":"2012-10-24T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-avantages-et-contraintes"},"modified":"2012-10-24T02:00:00","modified_gmt":"2012-10-24T01:00:00","slug":"la-franchise-avantages-et-contraintes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-avantages-et-contraintes","title":{"rendered":"La franchise : Avantages et contraintes"},"content":{"rendered":"
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La f<\/b>ranchise pr\u00e9sente plusieurs avantages pour les deux partenaires – franchiseur et franchis\u00e9<\/b> – li\u00e9s par un contrat de franchise. N\u00e9anmoins, comme dans la plupart des formules commerciales, elle comporte certaines contraintes. Avant de se lancer, le franchis\u00e9 doit s’assurer d’avoir le profil pour r\u00e9ussir dans le m\u00e9tier vis\u00e9. Il doit \u00e9galement bien comprendre \u00e0 quoi il s’engage.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Devenir franchis\u00e9 : Quelles contraintes ?<\/h3>\n
Adh\u00e9rer \u00e0 un r\u00e9seau de franchise permet au franchis\u00e9 de b\u00e9n\u00e9ficier d’un concept \u00e9prouv\u00e9<\/b>, du savoir-faire, de l’exp\u00e9rience et de l’image de marque de l’enseigne \u00e0 laquelle il adh\u00e8re, ainsi que d’un accompagnement avant, pendant et apr\u00e8s son d\u00e9marrage.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais bien qu’autonome, le franchis\u00e9 reste toutefois tenu de respecter la politique commerciale et les valeurs de la franchise. Ainsi, m\u00eame \u00e9tant libre de recruter son personnel, de d\u00e9marcher lui-m\u00eame la client\u00e8le situ\u00e9e dans sa zone de chalandise, d’exploiter et de g\u00e9rer son entreprise le franchis\u00e9 doit respecter les normes et les r\u00e8gles impos\u00e9es par le franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est oblig\u00e9 d’avoir l’aval de la t\u00eate de r\u00e9seau avant de se lancer dans une nouvelle campagne publicitaire ou de proc\u00e9der \u00e0 des ventes promotionnelles. Le franchiseur v\u00e9rifiera si ces initiatives ne d\u00e9rogent pas aux r\u00e8gles de la charte et\/ou si elles conviennent \u00e0 sa strat\u00e9gie. Ainsi, il d\u00e9cidera de les approuver ou pas. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tenu de suivre l’\u00e9volution du concept – am\u00e9nagement int\u00e9rieur du local, techniques de commercialisation – le franchis\u00e9 est oblig\u00e9 de s’adapter aux exigences d’uniformit\u00e9 du r\u00e9seau. Aper\u00e7ue souvent comme une contrainte, cette derni\u00e8re fait n\u00e9anmoins partie des r\u00e8gles de base de la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’importance de cette r\u00e8gle prouve qu’un destin commun lie le franchis\u00e9 au franchiseur. L’\u00e9chec de l’un ou de l’autre portera pr\u00e9judice aux deux partenaires. La devise des trois mousquetaires : \u00ab Tous pour un, un pour tous \u00bb semble coller \u00e0 la d\u00e9finition m\u00eame de la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Franchiseur et franchis\u00e9 pour le meilleur et pour le pire ?<\/h3>\n
La r\u00e9ussite de l’enseigne est un objectif commun du couple franchiseur-franchis\u00e9<\/strong>. D\u00e9pendant de plusieurs facteurs, le succ\u00e8s n’est pas toujours garanti. L’\u00e9chec peut survenir l\u00e0 o\u00f9 on s’y attend le moins. Sans \u00eatre forc\u00e9ment responsable de cet \u00e9chec, le franchis\u00e9 devra assumer la perte de son investissement.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans une conjoncture \u00e9conomique instable le montant des int\u00e9r\u00eats se v\u00e9rifie \u00eatre p\u00e9nalisant. En outre, chaque institution de cr\u00e9dits conditionnera son accord par l’existence d’apports de plus en plus importants et de garanties personnelles. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Propri\u00e9taire du fonds de commerce – dont le prix sera d\u00e9termin\u00e9 en fonction de la notori\u00e9t\u00e9 de l’enseigne – le franchis\u00e9 s’en s\u00e9parera une fois le contrat de franchise arriv\u00e9 \u00e0 \u00e9ch\u00e9ance. Tant d’efforts consentis qui risqueraient de partir en fum\u00e9e si le contrat de franchise n’est pas renouvel\u00e9 ou si l’affaire n’est pas rachet\u00e9e par le franchiseur ou par un autre franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise n’est pas un projet sans risques. Cette v\u00e9rit\u00e9 ne doit pas pour autant d\u00e9courager d’\u00e9ventuels candidats car les statistiques le prouvent, la franchise marche bien !<\/p>\n

Sur le m\u00eame th\u00e8me lisez aussi : <\/i>Devenir franchis\u00e9 : avantages et exigences<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise pr\u00e9sente plusieurs avantages pour les deux partenaires – franchiseur et franchis\u00e9 – li\u00e9s par un contrat de franchise. N\u00e9anmoins, comme dans la plupart des formules commerciales, elle comporte certaines contraintes. Avant de se lancer, le franchis\u00e9 doit s’assurer d’avoir le profil pour r\u00e9ussir dans le m\u00e9tier vis\u00e9. Il doit \u00e9galement bien comprendre \u00e0 quoi […]<\/p>\n","protected":false},"author":1,"featured_media":293269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise : Avantages et contraintes<\/title>\n<meta name=\"description\" content=\"La franchise pr\u00e9sente plusieurs avantages pour les deux partenaires - franchiseur et franchis\u00e9 - li\u00e9s par un contrat de franchise. 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