{"id":293271,"date":"2012-10-23T02:00:00","date_gmt":"2012-10-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-une-reussite-partagee-suite"},"modified":"2012-10-23T02:00:00","modified_gmt":"2012-10-23T01:00:00","slug":"la-franchise-une-reussite-partagee-suite","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-une-reussite-partagee-suite","title":{"rendered":"La franchise : Une r\u00e9ussite partag\u00e9e (suite)"},"content":{"rendered":"
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\u00c0 la recherche d’un d\u00e9veloppement rapide et souhaitant b\u00e2tir un r\u00e9seau de franchises solide sur une \u00e9chelle nationale ou internationale, le franchiseur devra \u00eatre vigilant quant au recrutement de ses franchis\u00e9s. Sa r\u00e9ussite d\u00e9pendra en partie de la motivation et de l’implication de ces derniers.<\/p>\n

Lire la 1\u00e8re partie de cet article : <\/i>La franchise : Une r\u00e9ussite partag\u00e9e<\/i><\/a> !<\/i><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Recruter des franchis\u00e9s : Savoir d\u00e9tecter les bons profils<\/h3>\n
Ces franchis\u00e9s, optant le plus souvent pour une implantation dans leurs r\u00e9gions, auront l’avantage de bien cerner les sp\u00e9cificit\u00e9s de la demande locale. Ainsi, le franchiseur pourra obtenir des renseignements utiles qui lui serviront lors de son implantation dans d’autres localit\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 local acquis \u00e0 sa cause, un franchiseur ambitieux ne n\u00e9gligera pas les effets de la mondialisation. Dans un monde devenu village, gr\u00e2ce \u00e0 internet entre autres, la t\u00eate de r\u00e9seau pourra s’exporter par l’interm\u00e9diaire d’un master-franchis\u00e9. Ce dernier, d\u00e9fini comme \u00e9tant un responsable de la franchise dans une zone g\u00e9ographique donn\u00e9e, doit avoir une id\u00e9e claire sur les besoins du march\u00e9 local et les us commerciaux des clients potentiels. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur pourra mettre en \u0153uvre de nouvelles strat\u00e9gies pour acqu\u00e9rir de nouveaux clients ou adapter son concept aux habitudes de consommation du pays cibl\u00e9. Les renseignements fournis par le master-franchis\u00e9 seront un bon gage de s\u00e9curit\u00e9 commerciale. Il est n\u00e9anmoins tr\u00e8s important de faire le choix ad\u00e9quat du candidat \u00e0 la master Franchise. En effet, en cas de litige, ce type de coop\u00e9ration semble \u00eatre assez d\u00e9licat \u00e0 traiter. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un nouveau souffle ! C’est ce que doit toujours chercher un franchiseur soucieux de cr\u00e9ativit\u00e9. Et m\u00eame s’il est vrai que l’originalit\u00e9 de son id\u00e9e de d\u00e9part est la source de son succ\u00e8s, le cr\u00e9ateur doit toujours adapter son concept aux besoins toujours mutants du march\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une d\u00e9coration originale du point de vente, une campagne publicitaire qui sort de l’ordinaire, une exposition des produits les mettant en valeur etc., tant d’id\u00e9es exploit\u00e9es par les franchises dans le secteur de l’Alimentation, du Pr\u00eat \u00e0 porter, de la Restauration, de l’Automobile, de la T\u00e9l\u00e9phonie… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans la pratique de la franchise, il est d\u00e9montr\u00e9 que les franchis\u00e9s sont les premiers \u00e0 pousser le franchiseur \u00e0 aller de l’avant. Ces derniers feront tout pour mettre la pression sur la t\u00eate de r\u00e9seau pour qu’il aille toujours de l’avant. Chose somme toute logique puisque c’est de leur r\u00e9ussite qu’il s’agit. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Devenir franchiseur c’est avoir la certitude de d\u00e9tenir un concept en ad\u00e9quation \u00e0 son march\u00e9 actuel<\/strong>. Mais c’est aussi savoir miser sur les bons profils qui assureront la p\u00e9rennit\u00e9 du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00c0 la recherche d’un d\u00e9veloppement rapide et souhaitant b\u00e2tir un r\u00e9seau de franchises solide sur une \u00e9chelle nationale ou internationale, le franchiseur devra \u00eatre vigilant quant au recrutement de ses franchis\u00e9s. Sa r\u00e9ussite d\u00e9pendra en partie de la motivation et de l’implication de ces derniers. Lire la 1\u00e8re partie de cet article : La franchise : Une r\u00e9ussite partag\u00e9e 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