{"id":293282,"date":"2012-10-17T02:00:00","date_gmt":"2012-10-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-glossaire-de-la-franchise-9379"},"modified":"2012-10-17T02:00:00","modified_gmt":"2012-10-17T01:00:00","slug":"le-glossaire-de-la-franchise-9379","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-glossaire-de-la-franchise-9379","title":{"rendered":"Le glossaire de la franchise"},"content":{"rendered":"
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Droit d’entr\u00e9e, royalties, Master Franchis\u00e9, Loi Doubin ou Full Disclosure… Le langage de ce type de commerce associ\u00e9 est particulier. Quelques d\u00e9finitions, par ordre alphab\u00e9tique…..<\/p>\n

– La bible est le dossier cl\u00e9 de l’entreprise<\/b> transmis par le franchiseur au franchis\u00e9, elle contient le savoir-faire, outres les informations utiles pour ouvrir et exploiter une unit\u00e9 franchis\u00e9e, il est confidentiel. Le code de d\u00e9ontologie a \u00e9t\u00e9 \u00e9tabli\u00a0 par la F\u00e9d\u00e9ration Europ\u00e9enne de la Franchise (EFF) et regroupe des textes donnant les r\u00e8gles et principes \u00e0 respecter.
<\/span>Lisez aussi :\u00a0<\/i>La bible en franchise<\/i><\/a><\/p>\n

– La convention est une r\u00e9union<\/b>\u00a0rassemblant tous les adh\u00e9rents d’un secteur ou du pays avec leur franchiseur.\u00a0<\/span>La convention, le passage oblig\u00e9 du r\u00e9seau de franchise<\/a>.<\/i><\/p>\n

–\u00a0Le droit d’entr\u00e9e (ou RIF, redevance initiale forfaitaire) est la somme \u00e0 payer au d\u00e9part<\/b> par le franchis\u00e9 pour appartenir \u00e0 une cha\u00eene. Son montant est variable, il est fix\u00e9 en fonction de plusieurs crit\u00e8res : la notori\u00e9t\u00e9, les services apport\u00e9s par le franchiseur, les moyens mat\u00e9riels tels que l’informatique ou la logistique, la formation, etc. <\/span><\/p>\n

– La franchise corner<\/b> est la forme particuli\u00e8re de franchise qui s’exerce sur un espace limit\u00e9 par un stand dans l’enceinte d’un magasin. <\/p>\n

–\u00a0La Loi Doubin du 31 d\u00e9cembre 1989 permet une transparence dans les relations franchiseur-franchis\u00e9<\/b>, elle oblige le franchiseur au respect de certaines r\u00e8gles. Toutes les informations doivent \u00eatre fournies 20 jours au moins avant la signature du contrat. Elle correspond \u00e0 la Full Disclosure, loi am\u00e9ricaine qui impose la m\u00eame transparence de la part du franchiseur avant la signature du contrat.\u00a0<\/span>Qu’est-ce que la Loi Doubin ?<\/a><\/i><\/p>\n

–\u00a0Le Master Franchis\u00e9 est la personne qui a obtenu par contrat l’exclusivit\u00e9 du d\u00e9veloppement de la franchise dans un pays ou une r\u00e9gion avec l’autorisation et le devoir de sous-franchiser.<\/p>\n

–\u00a0Multi-franchis\u00e9 est le terme qui d\u00e9signe une personne qui a en sa possession plusieurs points de vente d’une cha\u00eene en franchise, ; tandis que pluri-franchis\u00e9 d\u00e9signe une personne qui a en sa possession plusieurs points de vente de diff\u00e9rentes cha\u00eenes de franchise. \u00a0Consultez cet article, pour en savoir plus :\u00a0<\/i><\/span>Multi-franchise ou pluri-franchise ?<\/i><\/a><\/p>\n

–\u00a0Le pilote est l’unit\u00e9 de vente que poss\u00e8de le franchiseur afin d’exp\u00e9rimenter son concept, de nouveaux services ou de nouveaux produits. \u00a0Qu’est ce qu’une unit\u00e9 PILOTE ?<\/a><\/i><\/p>\n

–\u00a0Le pr\u00e9-contrat ou contrat de r\u00e9servation pr\u00e9c\u00e8de le contrat de franchise et pr\u00e9pare la n\u00e9gociation entre les diff\u00e9rents signataires. Son but est de r\u00e9server une exclusivit\u00e9 concernant une zone, un secteur d’activit\u00e9. G\u00e9n\u00e9ralement il s’\u00e9tablit moyennant une somme d’argent. \u00a0<\/p>\n

–\u00a0Les royalties ou redevances sont l’ensemble des versements pay\u00e9s r\u00e9guli\u00e8rement par le franchis\u00e9 au franchiseur en \u00e9change de la franchise et services rendus par le franchiseur.<\/p>\n

Enfin distinguons commerce associ\u00e9 qui d\u00e9signe la franchise, les coop\u00e9ratives, les concessions, les cha\u00eenes volontaires et commerce organis\u00e9 qui comprend le succursalisme, les organisations en r\u00e9seaux, les concessionnaires, la distribution s\u00e9lective, le partenariat…<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Pour plus d’informations consultez les <\/i>vid\u00e9os du lexique de la franchise<\/i><\/a>.<\/i><\/p>\n

\u00a0\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Droit d’entr\u00e9e, royalties, Master Franchis\u00e9, Loi Doubin ou Full Disclosure… Le langage de ce type de commerce associ\u00e9 est particulier. Quelques d\u00e9finitions, par ordre alphab\u00e9tique….. – La bible est le dossier cl\u00e9 de l’entreprise transmis par le franchiseur au franchis\u00e9, elle contient le savoir-faire, outres les informations utiles pour ouvrir et exploiter une unit\u00e9 franchis\u00e9e, […]<\/p>\n","protected":false},"author":48,"featured_media":284732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe glossaire de la franchise<\/title>\n<meta name=\"description\" content=\"Droit d'entr\u00e9e, royalties, Master Franchis\u00e9, Loi Doubin ou Full Disclosure... 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