{"id":293290,"date":"2012-10-15T02:00:00","date_gmt":"2012-10-15T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quatre-experts-pour-un-ouvrage-essentiel-sur-la-franchise-et-le-e-commerce"},"modified":"2012-10-15T02:00:00","modified_gmt":"2012-10-15T01:00:00","slug":"quatre-experts-pour-un-ouvrage-essentiel-sur-la-franchise-et-le-e-commerce","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quatre-experts-pour-un-ouvrage-essentiel-sur-la-franchise-et-le-e-commerce","title":{"rendered":"Quatre experts pour un ouvrage essentiel sur la franchise et le e-commerce"},"content":{"rendered":"
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Le e-commerce est le nouveau champ d’affrontement que se sont trouv\u00e9s franchiseurs et franchis\u00e9s. <\/b>C’est aussi un immense d\u00e9fi et une formidable opportunit\u00e9 pour les r\u00e9seaux de franchise. Il faut s’y faire : internet et le e-commerce sont l\u00e0 pour toujours.<\/p>\n

Les points de vente physiques ou les rayons des grandes surfaces ne sont plus les seuls lieux d’expression de la concurrence. Internet est devenu un espace additionnel d’affrontement des concurrents. Un espace dans lequel il faut imp\u00e9rativement apprendre \u00e0 exister et \u00e0 r\u00e9ussir.<\/p>\n

Les deux espaces, internet et magasins, vont cohabiter et se partager les faveurs des clients qui feront le choix tant\u00f4t de l’un, tant\u00f4t de l’autre. C’est la raison pour laquelle il faut \u00eatre pr\u00e9sent sur les deux canaux.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cette n\u00e9cessit\u00e9 n’est pas encore accept\u00e9e dans les r\u00e9seaux de franchise. Franchis\u00e9s et franchiseurs s’affrontent trop fr\u00e9quemment au lieu d’utiliser \u00e0 leur profit la formidable opportunit\u00e9 offerte par la combinaison des deux circuits de distribution. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le e-commerce soul\u00e8ve beaucoup de questions dans les r\u00e9seaux de franchise :<\/h3>\n
\u0095\tComment introduire le e-commerce dans un r\u00e9seau qui r\u00e9siste ?
\u0095\tLe franchiseur peut-il interdire \u00e0 un franchis\u00e9 de cr\u00e9er un site marchand ?
\u0095\tFaut-il r\u00e9mun\u00e9rer les franchis\u00e9s, une fois que le site marchand existe ?
\u0095\tComment d\u00e9finir la gamme de produits vendus en ligne ?
\u0095\tComment coordonner les prix de vente entre le r\u00e9seau et le site ?
\u0095\tComment adapter le contrat de franchise aux contraintes du e-commerce ?
\u0095\tComment g\u00e9rer les marques et les noms de domaine ?…..<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Confront\u00e9s au quotidien \u00e0 cette probl\u00e9matique, 4 professionnels de la franchise ont voulu conjuguer leurs exp\u00e9riences pour apporter une approche globale \u00e0 la th\u00e9matique : e-commercial et franchise :
– R\u00e9mi de Balmann du cabinet d’avocats D, M & D<\/a>,
Fr\u00e9d\u00e9ric Fournier du cabinet d’avocats Redlink<\/a>,
\u00c9ric Schahl du cabinet Inlex<\/a>, Conseil en propri\u00e9t\u00e9 Industrielle,
Gilbert Mellinger du cabinet Epac International<\/a>, conseil en franchise. <\/p>\n

Ils sont tous membres du Coll\u00e8ge des Experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise et font partie des experts en franchise r\u00e9f\u00e9renc\u00e9s par AC Franchise<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’ouvrage est disponible aupr\u00e8s des auteurs au prix de 39\u20ac. \u00a0(Il suffit de cliquer sur leur nom pour arriver sur la fiche d’information de leur cabinet et entrer en contact). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le e-commerce est le nouveau champ d’affrontement que se sont trouv\u00e9s franchiseurs et franchis\u00e9s. C’est aussi un immense d\u00e9fi et une formidable opportunit\u00e9 pour les r\u00e9seaux de franchise. Il faut s’y faire : internet et le e-commerce sont l\u00e0 pour toujours. Les points de vente physiques ou les rayons des grandes surfaces ne sont plus […]<\/p>\n","protected":false},"author":1,"featured_media":293291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuatre experts pour un ouvrage essentiel sur la franchise et le e-commerce<\/title>\n<meta name=\"description\" content=\"Le e-commerce est le nouveau champ d'affrontement que se sont trouv\u00e9s franchiseurs et franchis\u00e9s. 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