{"id":293294,"date":"2012-10-14T02:00:00","date_gmt":"2012-10-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comprendre-la-classification-de-la-franchise"},"modified":"2012-10-14T02:00:00","modified_gmt":"2012-10-14T01:00:00","slug":"comprendre-la-classification-de-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comprendre-la-classification-de-la-franchise","title":{"rendered":"Comprendre la classification de la franchise"},"content":{"rendered":"
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Mode de distribution qui repose sur une relation contractuelle, la franchise <\/strong>se divise en\u00a0quatre cat\u00e9gories <\/strong>que sont les contrats de franchise de distribution <\/strong>(un franchis\u00e9 vend certains produits dans un point de vente qui porte l’enseigne du franchiseur), les contrats de franchise de services <\/strong>(un franchis\u00e9 offre un service sous l’enseigne d’un franchiseur en se conformant aux normes de celui-ci), les contrats de franchise de production <\/strong>(un franchis\u00e9 fabrique lui-m\u00eame, selon les indications du franchiseur, des produits qu’il vend sous la marque de celui-di) et – plus rares – les contrats de franchise industrielle ou agricole.<\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plusieurs niveaux<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au-del\u00e0 de ces quatre cat\u00e9gories d\u00e9taill\u00e9es dans cette page sur la classification de la franchise, les r\u00e9seaux de franchise peuvent pr\u00e9senter plusieurs niveaux de collaboration : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 – La franchise associative ou participative est une formule qui rel\u00e8ve de l’association de capitaux, dans laquelle le franchiseur prend une participation qui peut atteindre 50 %. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 – La master franchise est un droit laiss\u00e9 \u00e0 un franchis\u00e9 de franchiser lui-m\u00eame l’enseigne sur un territoire d\u00e9termin\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 – La multifranchise est un syst\u00e8me qui autorise \u00e0 un franchiseur de confier \u00e0 un franchis\u00e9 plusieurs unit\u00e9s de la m\u00eame enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4\u00a0– La plurifranchise<\/strong> permet quant \u00e0 elle \u00e0 un m\u00eame franchis\u00e9 de rallier diff\u00e9rentes enseignes ou marques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5 – La franchise par corner autorise la vente des produits d’un franchiseur dans une seule partie d’un point de vente.<\/p>\n

D\u00e9couvrez aussi les articles suivants : <\/i>
La master franchise, une solution pour l’international<\/i><\/a>
<\/span>Etre plurifranchis\u00e9 ou multifranchis\u00e9<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Mode de distribution qui repose sur une relation contractuelle, la franchise se divise en\u00a0quatre cat\u00e9gories que sont les contrats de franchise de distribution (un franchis\u00e9 vend certains produits dans un point de vente qui porte l’enseigne du franchiseur), les contrats de franchise de services (un franchis\u00e9 offre un service sous l’enseigne d’un franchiseur en se 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