{"id":293297,"date":"2012-10-13T02:00:00","date_gmt":"2012-10-13T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quest-ce-quune-unite-pilote"},"modified":"2012-10-13T02:00:00","modified_gmt":"2012-10-13T01:00:00","slug":"quest-ce-quune-unite-pilote","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quest-ce-quune-unite-pilote","title":{"rendered":"Qu’est ce qu’une unit\u00e9 PILOTE ?"},"content":{"rendered":"
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Pour pr\u00e9tendre avoir un savoir-faire, le franchiseur doit bien entendu avoir non seulement des id\u00e9es mais aussi de l’exp\u00e9rience.<\/strong><\/p>\n

Cette exp\u00e9rience, il l’acqui\u00e8re habituellement dans des unit\u00e9s\u00a0qui lui appartiennent<\/strong>, \u00e0 savoir des succursales (m\u00eame soci\u00e9t\u00e9 que lui) ou des filiales (soci\u00e9t\u00e9s s\u00e9par\u00e9es qui lui appartiennent).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Unit\u00e9 pilote ou adh\u00e9rents pilotes ?<\/h3>\n
Ces filiales ou succursales, ou certaines d’entre elles seulement, servent \u00e0 am\u00e9liorer le savoir-faire<\/b>, \u00e0 l’exp\u00e9rimenter ou \u00e0 montrer au r\u00e9seau le dernier niveau d’\u00e9volution du concept tel que les nouveaux franchis\u00e9s le reproduiront. Qu’il s’agisse d’unit\u00e9s laboratoires ou de mod\u00e8les \u00e0 reproduire, le langage de la franchise les d\u00e9signe sous le nom de pilote.<\/p>\n

Mais il se peut aussi que le franchiseur ait pass\u00e9 des accords avec des adh\u00e9rents pour qu’ils soient des pilotes. Soit parce que le franchiseur n’a pas investi lui-m\u00eame dans une unit\u00e9 (Pourquoi ? Par manque de moyens ? Informez-vous bien) soit parce qu’il souhaite b\u00e9n\u00e9ficier d’autres r\u00e9actions que celles de ses propres unit\u00e9s. (plus rare mais aussi plus sain)<\/p>\n

Un bon conseil, ne pas entrer t\u00eate baiss\u00e9e dans un r\u00e9seau sans pilote, le risque est grand et vous devez alors bien comprendre que c’est vous qui le prenez.<\/p>\n

Lire aussi <\/i>De l’obligation pour un franchiseur de tester son concept dans une unit\u00e9 pilote<\/i><\/a><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour pr\u00e9tendre avoir un savoir-faire, le franchiseur doit bien entendu avoir non seulement des id\u00e9es mais aussi de l’exp\u00e9rience. Cette exp\u00e9rience, il l’acqui\u00e8re habituellement dans des unit\u00e9s\u00a0qui lui appartiennent, \u00e0 savoir des succursales (m\u00eame soci\u00e9t\u00e9 que lui) ou des filiales (soci\u00e9t\u00e9s s\u00e9par\u00e9es qui lui appartiennent). Unit\u00e9 pilote ou adh\u00e9rents pilotes ? Ces filiales ou succursales, […]<\/p>\n","protected":false},"author":1,"featured_media":293298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQu'est 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