{"id":293305,"date":"2012-10-12T02:00:00","date_gmt":"2012-10-12T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-chaines-et-franchises-de-pret-a-porter-se-mettent-au-street-marketing"},"modified":"2019-09-19T09:47:51","modified_gmt":"2019-09-19T08:47:51","slug":"les-chaines-et-franchises-de-pret-a-porter-se-mettent-au-street-marketing","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-chaines-et-franchises-de-pret-a-porter-se-mettent-au-street-marketing","title":{"rendered":"Les cha\u00eenes et franchises de pr\u00eat \u00e0 porter se mettent au street marketing"},"content":{"rendered":"
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On a vu na\u00eetre ces derni\u00e8res ann\u00e9es nombre de concepts de commerce ambulant, essentiellement dans le secteur de la restauration. C’est au tour des enseignes d’habillement et de pr\u00eat \u00e0 porter de s’emparer des rues<\/strong> et des trottoirs avec des supports itin\u00e9rants comme les triporteurs, les concepts store \u00e9ph\u00e9m\u00e8res ou des chasses aux tr\u00e9sors virtuels<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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QUAND LES CHAINES ET FRANCHISE DE PRET A PORTER DEAMBULENT<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A l’heure o\u00f9 les nouvelles technologies sont les grandes autoroutes de la communication, certaines enseignes r\u00e9investissent places et trottoirs \u00ab pour de vrai \u00bb. Capter le regard du pi\u00e9ton, l’\u00e9tonner, le surprendre, l’attirer Quand le client ne vient pas \u00e0 vous, c’est vous qui allez \u00e0 lui. Trois enseignes ont fait ce pari, Kiabi<\/strong>, Cyrillus, et La Redoute<\/strong>, m\u00ealant habilement communication et expressions ludiques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Con\u00e7u dans un conteneur, le pop up store de la franchise Kiabi <\/a>est d\u00e9ploy\u00e9 dans une dizaine de villes en France jusqu’\u00e0 la mi-octobre. Ce \u00ab road fashion show \u00bb pr\u00e9sente 145 silhouettes diff\u00e9rentes et propose les conseils de deux professionnelles pour du coaching de mode. Elles disposent \u00e0 la fois de portants \u00e0 v\u00eatements et d’e book interactifs. Des \u00e9crans diffusent le d\u00e9fil\u00e9 de la nouvelle collection, d\u00e9fil\u00e9 relay\u00e9 \u00e9galement par des       \u00ab Cyklop \u00bb, de jeunes ambassadeurs qui parcours les rues munis d’un \u00e9cran multim\u00e9dia post\u00e9 juste au-dessus de leur t\u00eate. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plus vintage, la franchise de pr\u00eat \u00e0 porter et linge de maison Cyrillus<\/a> a fait le choix de triporteurs pour aller au-devant de sa client\u00e8le. Touche po\u00e9tique, les jeunes conductrices s’arr\u00eatent devant les magasins de l’enseigne et r\u00e9citent des po\u00e9sies de Jacques Pr\u00e9vert. Un choix dict\u00e9 par le partenariat entre la franchise de pr\u00eat \u00e0 porter et l’animation culturelle \u00ab le printemps de la po\u00e9sie \u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le v\u00e9adiste La Redoute<\/strong> a choisi quant \u00e0 lui une forme plus technologique de communication : la cr\u00e9ation de onze magasins virtuels qui proposeront des produits accessibles imm\u00e9diatement \u00e0 l’achat<\/strong>. Pour y acc\u00e9der il suffisait de t\u00e9l\u00e9charger sur son smart phone, l’application \u00ab street shopping \u00bb<\/strong> cr\u00e9\u00e9e par l’agence Relatia. Automatiquement g\u00e9olocalis\u00e9e, la cliente peut aussi participer \u00e0 une chasse aux tr\u00e9sors, tout aussi virtuelle, organis\u00e9e dans plus d’une cinquantaine de villes<\/strong>. Lorsque vous approchiez d’un picto signalant la pr\u00e9sence d’un cadeau (jeans, bijoux, objets d\u00e9coration etc.), il suffisait de cliquer sur l’ic\u00f4ne pour d\u00e9baller le cadeau. Selon l’enseigne, le jeu aurait suscit\u00e9 plus de 33 000 t\u00e9l\u00e9chargements<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9couvrez les autres r\u00e9seaux de <\/i>franchise de mode et d’\u00e9quipement \u00e0 la personne<\/i><\/a> qui recrutent et les <\/i>vid\u00e9os sur les franchises de mode et d’\u00e9quipement \u00e0 la personne<\/i><\/a>.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Article mis en ligne par Isabelle, R\u00e9dactrice AC Franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

On a vu na\u00eetre ces derni\u00e8res ann\u00e9es nombre de concepts de commerce ambulant, essentiellement dans le secteur de la restauration. C’est au tour des enseignes d’habillement et de pr\u00eat \u00e0 porter de s’emparer des rues et des trottoirs avec des supports itin\u00e9rants comme les triporteurs, les concepts store \u00e9ph\u00e9m\u00e8res ou des chasses aux tr\u00e9sors virtuels. […]<\/p>\n","protected":false},"author":1,"featured_media":293306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-293305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLes cha\u00eenes et franchises de pr\u00eat \u00e0 porter se mettent au street marketing<\/title>\n<meta name=\"description\" content=\"On a vu na\u00eetre ces derni\u00e8res ann\u00e9es nombre de concepts de commerce ambulant, essentiellement dans le secteur de la restauration. 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