{"id":293320,"date":"2012-10-05T02:00:00","date_gmt":"2012-10-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lindependance-du-franchise"},"modified":"2012-10-05T02:00:00","modified_gmt":"2012-10-05T01:00:00","slug":"lindependance-du-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lindependance-du-franchise","title":{"rendered":"L’ind\u00e9pendance du franchis\u00e9"},"content":{"rendered":"
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Lorsque le franchis\u00e9 a sign\u00e9 son contrat avec un franchiseur<\/b>, il n’en reste pas moins un commer\u00e7ant totalement ind\u00e9pendant et responsable devant les tiers. Pourtant certaines situations limites permettent d’associer davantage le franchiseur.
Un franchis\u00e9 exerce en son nom propre ou par l’interm\u00e9diaire d’une soci\u00e9t\u00e9 commerciale, \u00e0 ce titre il est pleinement responsable vis-\u00e0-vis de ses clients, de ses employ\u00e9s ou de son bailleur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Relation avec le client<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi doit-il tenir le client <\/em><\/strong>inform\u00e9 de mani\u00e8re claire qu’il est commer\u00e7ant ind\u00e9pendant et responsable en particulier des informations publicitaires sur son activit\u00e9. Il se pourrait qu’un franchiseur s’engage sur des performances que le franchis\u00e9 ne peut assumer Or la responsabilit\u00e9 du franchis\u00e9 est bel et bien engag\u00e9e et le client qui peut exiger l’application de tout ce qui est pr\u00e9sent\u00e9 dans la documentation publicitaire du franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le respect de la marque<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De plus le franchis\u00e9 doit respecter scrupuleusement les pr\u00e9conisations du franchiseur, aussi celui-ci peut-il mettre fin au contrat s’il estime que les normes ne sont pas respect\u00e9es Le franchis\u00e9 est donc libre dans ses relations avec ses clients mais n\u00e9anmoins sous contr\u00f4le. Ceci peut \u00eatre consid\u00e9r\u00e9 comme une protection pour la client\u00e8le, l’ind\u00e9pendance du franchis\u00e9 s’arr\u00eate \u00e0 la mauvaise application du concept et des engagements propos\u00e9s par la communication du franchiseur.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les employ\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vis-\u00e0-vis de ses employ\u00e9s le franchis\u00e9 agit \u00e9galement en autonomie mais doit continuer \u00e0 respecter les r\u00e8gles donn\u00e9es par le franchiseur.<\/b> C’est pourquoi, si le recrutement lui appartient totalement, il doit ensuite faire appliquer correctement les obligations li\u00e9es au concept, donner la formation n\u00e9cessaire et aussi exiger la confidentialit\u00e9 concernant ce concept. Ce dernier point peut amener le franchis\u00e9 \u00e0 exiger que ses employ\u00e9s ne puissent \u00eatre embauch\u00e9s dans une cha\u00eene concurrente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On sait que\u00a0des r\u00e9seaux ont \u00e9t\u00e9 contraints au reclassement d’employ\u00e9s dans un autre point de vente, le Tribunal consid\u00e9rant que des mutations avaient d\u00e9j\u00e0 eu lieu et que les commerces en franchise devenaient des sortes de succursales. Ce qui montre bien que franchiseur et franchis\u00e9 ont int\u00e9r\u00eat l’un et l’autre \u00e0 veiller \u00e0 l’application d’un fonctionnement en pleine autonomie du franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Contrats de franchise et de bail<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin concernant les relations avec le bailleur, un commer\u00e7ant peut garder le contrat de bail quelle que soit son enseigne et b\u00e9n\u00e9ficier automatiquement du renouvellement du bail \u00e0 la fin du contrat. Il est en effet seul propri\u00e9taire de ce contrat. Or on a pu voir des centres commerciaux, en particulier, pr\u00e9voir que le franchis\u00e9 perd ce droit s’il arr\u00eate son contrat de franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les contrats de franchise et de bail sont normalement compl\u00e8tement diff\u00e9renci\u00e9s<\/b> mais une clause les liant peut \u00eatre notifi\u00e9e. Certains bailleurs s’\u00e9taient d\u00e9j\u00e0 dans le pass\u00e9 \u00e9lev\u00e9s contre le droit de renouvellement au bail, consid\u00e9rant que c’est l’enseigne qui attire les clients. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Lorsque le franchis\u00e9 a sign\u00e9 son contrat avec un franchiseur, il n’en reste pas moins un commer\u00e7ant totalement ind\u00e9pendant et responsable devant les tiers. Pourtant certaines situations limites permettent d’associer davantage le franchiseur.Un franchis\u00e9 exerce en son nom propre ou par l’interm\u00e9diaire d’une soci\u00e9t\u00e9 commerciale, \u00e0 ce titre il est pleinement responsable vis-\u00e0-vis de ses […]<\/p>\n","protected":false},"author":1,"featured_media":293321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nL'ind\u00e9pendance 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