{"id":293323,"date":"2012-10-04T02:00:00","date_gmt":"2012-10-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/larchitecture-de-votre-point-de-vente"},"modified":"2012-10-04T02:00:00","modified_gmt":"2012-10-04T01:00:00","slug":"larchitecture-de-votre-point-de-vente","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/larchitecture-de-votre-point-de-vente","title":{"rendered":"L’architecture de votre point de vente"},"content":{"rendered":"
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Au moment de repenser l’am\u00e9nagement de votre point de vente<\/strong>, prenez en compte quelques bonnes pratiques en terme d’accueil et de s\u00e9duction du client.<\/p>\n

Aujourd’hui le plus souvent on parle d’univers et de th\u00e9\u00e2tralisation ou de mise en sc\u00e8ne de l’offre.<\/em><\/strong> Tout d’abord posez vous un certain nombre de questions : qu’est ce que l’accueil selon vous ? Quels clients souhaitez-vous attirer ? Comment faire en sorte qu’ils se sentent bien dans votre magasin ? Qu’est ce qui les fera revenir ? Accueillez-vous aussi des professionnels ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Penser \u00e0 tout<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite les points essentiels \u00e0 prendre en compte sont bien s\u00fbr l’am\u00e9nagement proprement dit de votre magasin mais aussi la pr\u00e9sentation des produits, la mise en valeur de l’enseigne, l’aspect de la fa\u00e7ade, les \u00e9talages, l’ambiance, la signal\u00e9tique, les couleurs, les \u00e9clairages et la circulation dans le magasin… Autant d’\u00e9l\u00e9ments qui peuvent favoriser la vente. Ainsi pourquoi certaines boutiques attirent-elles irr\u00e9sistiblement alors que certaines se remarquent \u00e0 peine . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Am\u00e9nagement int\u00e9rieur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le visiteur aime \u00e0 appr\u00e9cier les produits de mani\u00e8re subjective, un lieu bien organis\u00e9 permet au client \u00e9ventuel d’imaginer sa propre utilisation et le fait r\u00eaver. Il est possible de le s\u00e9duire en cr\u00e9ant par exemple une ambiance intimiste ou en disposant les produits de mani\u00e8re surprenante, engageant \u00e0 poursuivre la visite du magasin. <\/p>\n

Il suffit parfois de peu de choses pour am\u00e9liorer consid\u00e9rablement l’am\u00e9nagement de votre boutique. En introduisant une touche de couleur agr\u00e9able, un \u00e9clairage discret ou en installant autrement le mobilier, on peut r\u00e9aliser un v\u00e9ritable lifting du point de vente. Des rajeunissements successifs changent rapidement l’aspect g\u00e9n\u00e9ral : ainsi un nouveau sol peut donner un caract\u00e8re plus lumineux, plus net ou plus chaleureux, plus confortable.<\/p>\n

L’agencement int\u00e9rieur doit prendre en compte la notion de fl\u00e2nerie<\/strong>, le visiteur qui s’attarde a plus de chance de c\u00e9der \u00e0 une impulsion d’achat. Un si\u00e8ge pr\u00e8s des cabines d’essayage permet \u00e0 l’accompagnant de prendre le temps pour un bon choix de v\u00eatement. Les cha\u00eenes de franchise jouent souvent sur le besoin de nouveaut\u00e9 des clients. La circulation dans le magasin est pr\u00e9vue de mani\u00e8re intelligente et le moindre d\u00e9tail compte pour favoriser la vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Attrait ext\u00e9rieur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Autre \u00e9l\u00e9ment majeur : la vitrine<\/strong>, c’est elle qui saura convaincre le client potentiel d’entrer. Une devanture doit \u00eatre propre et dans l’\u00e9talage les produits doivent \u00eatre bien agenc\u00e9s, mis en valeur. Souvent on pr\u00e9conise une harmonie suivant un triangle, que ce soit pour la disposition de mannequins ou d’articles plus petits, de mani\u00e8re \u00e0 conduire l’il suivant un cheminement pr\u00e9vu. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais l’invention peut \u00eatre bonne conseill\u00e8re : une belle vitrine se doit d’\u00eatre assez d\u00e9pouill\u00e9e, surtout si votre produit est plut\u00f4t haut de gamme<\/strong>. Dans certains magasins o\u00f9 l’offre est plus populaire, on pourra mettre davantage de produits de mani\u00e8re \u00e0 sugg\u00e9rer l’abondance. Le message visuel doit \u00eatre simple et efficace.<\/p>\n

Dominique Deslandes <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Au moment de repenser l’am\u00e9nagement de votre point de vente, prenez en compte quelques bonnes pratiques en terme d’accueil et de s\u00e9duction du client. Aujourd’hui le plus souvent on parle d’univers et de th\u00e9\u00e2tralisation ou de mise en sc\u00e8ne de l’offre. Tout d’abord posez vous un certain nombre de questions : qu’est ce que l’accueil 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