{"id":293341,"date":"2012-10-02T02:00:00","date_gmt":"2012-10-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-marche-de-la-franchise-en-belgique-2012"},"modified":"2012-10-02T02:00:00","modified_gmt":"2012-10-02T01:00:00","slug":"le-marche-de-la-franchise-en-belgique-2012","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-marche-de-la-franchise-en-belgique-2012","title":{"rendered":"Le march\u00e9 de la franchise en Belgique (2012)"},"content":{"rendered":"
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L’int\u00e9r\u00eat pour la franchise est grandissant dans tous les pays dont la Belgique. Cette nouvelle fa\u00e7on de penser l’entreprise a vu le jour depuis la fin des ann\u00e9es 30 en Europe, avec un v\u00e9ritable boum commercial d\u00e8s le d\u00e9but des ann\u00e9es 70. Aujourd’hui, de plus en plus de franchiseurs belges ou \u00e9trangers dont fran\u00e7ais ont fait le choix de s’implanter en Belgique, sur un march\u00e9 complexe du fait de la pluralit\u00e9 culturelle et linguistique du pays<\/strong>. Des consultants, des responsables, et des managers de diff\u00e9rentes enseignes, nous parlent dans cette vid\u00e9o de la franchise en Belgique et le font de telle mani\u00e8re que des franchiseurs \u00e9trangers comprennent mieux la Belgique.<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez en vid\u00e9o le <\/i>reportage : Le march\u00e9 de la franchise en Belgique<\/a><\/i> r\u00e9alis\u00e9e en 2012.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La Belgique : Une belle opportunit\u00e9 pour la franchise<\/h3>\n
Gilbert Lardinois : \u00a0\u00bb Le march\u00e9 de <\/strong>la franchise en Belgique<\/strong> est un peu diff\u00e9rent de celui de la France<\/strong>, car tout d’abord en Belgique, nous avons 11 millions d’habitants, 6 millions sont n\u00e9erlandophones et 5 millions francophones.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9troitesse du territoire et la densit\u00e9 de la population font que certaines entreprises, qui ont acquis une master franchise, se d\u00e9veloppent en propre<\/strong> sur le territoire donc ne font pas obligatoirement de la franchise, et d’autres r\u00e9seaux restent beaucoup plus r\u00e9gionaux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est en fait \u00e9vident aussi que le n\u00e9erlandophone est un peu moins actif au niveau de la franchise<\/strong> car il a un pass\u00e9, je dirais culturel d’ind\u00e9pendance beaucoup plus fort. Il faut noter aussi que l’influence des m\u00e9dias fran\u00e7ais n’est pas n\u00e9gligeable non plus pour tout ce qui est francophone en Belgique.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Victor Beusen : \u00ab\u00a0Compar\u00e9 au march\u00e9 Fran\u00e7ais, la plus grande diff\u00e9rence est qu’en Belgique un agent immobilier doit \u00eatre agr\u00e9e IPI, c’est une formation professionnelle des agents immobiliers. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette formation en Belgique prend trois ans alors qu’en France, nous pouvons devenir agent immobilier quasiment en six semaines ! En Belgique, cette formation de trois ans est vraiment n\u00e9cessaire avant de pouvoir acc\u00e9der au m\u00e9tier d’agent immobilier.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Servais : \u00ab\u00a0Il faut savoir qu’en Belgique, nous avons des opportunit\u00e9s s\u00e9rieuses.\u00a0<\/strong>Tout d’abord parce que la Belgique est au cur de l’Europe<\/strong>, qu’elle a toujours \u00e9t\u00e9 consid\u00e9r\u00e9e comme un march\u00e9 test, que gr\u00e2ce \u00e0 la pr\u00e9sence de la commission europ\u00e9enne, la Belgique permet d’avoir un croisement de nationalit\u00e9s donc quelqu’un qui s’installe en Belgique, \u00e0 Bruxelles de pr\u00e9f\u00e9rence, pour faire son magasin pilote peut aussi rayonner par rapport \u00e0 des tests sur diff\u00e9rentes mentalit\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cela permettra bien s\u00fbr de toucher la partie n\u00e9erlandophone au m\u00eame temps que la partie francophone, et nous aurons un magasin ou un restaurant ou une activit\u00e9 de service pilote qui sera beaucoup plus parlante que de l’installer dans une r\u00e9gion ou dans une autre exclusivement.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Eric Janssens : \u00ab\u00a0En plus de cela, je crois qu’un des atouts de Bruxelles, c’est que nous avons un niveau de vie relativement \u00e9lev\u00e9 et les gens sont pr\u00eats \u00e0 d\u00e9penser de l’argent pour leur sant\u00e9 et pour leur bien \u00eatre.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Carine Janssens : \u00ab\u00a0Le secteur qui marche le mieux en franchise, je crois que c’est toujours le food. En Belgique, il y a \u00e9galement la beaut\u00e9 qui marche, le service qui remonte tr\u00e8s fort aussi.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nick Boury : \u00ab\u00a0Ce n’est pas un tr\u00e8s grand pays. Nous parlons trois langues, plus ou moins deux mais il y a une petite partie qui parle aussi allemand, donc l\u00e0 c’est tr\u00e8s particulier. Nus avons des gens qui connaissent bien le march\u00e9 flamand par exemple mais qui ne connaissent rien au march\u00e9 ou au climat culturel et commercial en Wallonie.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Arlette De Groote : \u00ab\u00a0Entre la Wallonie et la Flandre, il y a une client\u00e8le diff\u00e9rente par exemple en Wallonie il y a plus de cr\u00e9ativit\u00e9 qu’en Flandre,<\/strong> c’est un peu comme \u00e7a.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Saskia Van Gils : \u00ab\u00a0C’est un petit pays mais il y a beaucoup de possibilit\u00e9s encore<\/strong>.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ang\u00e9lique Van Gils : \u00ab\u00a0Comme nous sommes dans le sur mesure et que c’est un tout nouveau march\u00e9<\/strong>, ce qui veut dire que pour nous c’est quelque chose de nouveau en commen\u00e7ant d\u00e9j\u00e0 \u00e0 Anvers, Bruxelles et Gand, nous voyons quand m\u00eame toute une grande perspective en regardant toute la Belgique et les possibilit\u00e9s qu’il y a encore<\/strong>, pas seulement sur le c\u00f4t\u00e9 flamand mais aussi sur le c\u00f4t\u00e9 wallon.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Gilbert Lardinois : \u00ab\u00a0S’il y a une dizaine d’ann\u00e9es, nous comptions une centaine de franchiseurs en Belgique. Maintenant, nous devons \u00eatre au triple donc malgr\u00e9 tout il y a une \u00e9volution assez importante qui est \u00e9videmment diff\u00e9rente de celle de la France, mais encore une fois je constate qu’en France, il y a beaucoup de r\u00e9seaux qui sont locaux et qui ne se d\u00e9veloppent pas sur tout le territoire tandis que chez nous en g\u00e9n\u00e9ral, nous nous d\u00e9veloppons sur tout le territoire.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Servais : \u00ab\u00a0Malgr\u00e9 la pr\u00e9sence des grandes enseignes, celui qui observe la paysage de la franchise Belge se rend compte qu’il y a pas mal de concepts qui sont obsol\u00e8tes, il y a des concepts qui sont d\u00e9pass\u00e9s, qui ont vieilli et qui n’ont pas \u00e9volu\u00e9, cela veut dire que celui qui a un bon concept venant de l’\u00e9tranger, qui veut s’installer en Belgique a toutes les chances de r\u00e9ussir, d’autant plus que les banquiers sont extr\u00eamement friands et extr\u00eamement impatients de voir arriver des concepts novateurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept novateur a bien plus de chance de r\u00e9ussir <\/strong>qu’un concept qui fait comme les autres. Moi j’encourage beaucoup les concepts et les franchiseurs \u00e9trangers qui ont r\u00e9ussi dans leur pays et qui ont des concepts qui apportent r\u00e9ellement quelque chose \u00e0 venir s’installer en Belgique et je suis s\u00fbr que ces concepts r\u00e9ussiront.\u00a0\u00bb\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’int\u00e9r\u00eat pour la franchise est grandissant dans tous les pays dont la Belgique. Cette nouvelle fa\u00e7on de penser l’entreprise a vu le jour depuis la fin des ann\u00e9es 30 en Europe, avec un v\u00e9ritable boum commercial d\u00e8s le d\u00e9but des ann\u00e9es 70. Aujourd’hui, de plus en plus de franchiseurs belges ou \u00e9trangers dont fran\u00e7ais ont […]<\/p>\n","protected":false},"author":52,"featured_media":293342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe march\u00e9 de la franchise en Belgique (2012)<\/title>\n<meta name=\"description\" content=\"L'int\u00e9r\u00eat pour la franchise est grandissant dans tous les pays dont la Belgique. 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