{"id":293364,"date":"2012-09-23T02:00:00","date_gmt":"2012-09-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/deux-discounters-neerlandais-accelerent-leur-developpement-en-france"},"modified":"2012-09-23T02:00:00","modified_gmt":"2012-09-23T01:00:00","slug":"deux-discounters-neerlandais-accelerent-leur-developpement-en-france","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/deux-discounters-neerlandais-accelerent-leur-developpement-en-france","title":{"rendered":"Deux discounters n\u00e9erlandais acc\u00e9l\u00e8rent leur d\u00e9veloppement en France"},"content":{"rendered":"
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Zeeman et Hema sont deux r\u00e9seaux discount de produits non alimentaires originaires des Pays-Bas. Le premier, Zeeman, est sp\u00e9cialis\u00e9 en textile (\u00e9quipement de la personne et linge de maison) tandis qu’Hema distribue des petits produits de bazar et un mini assortiment textile (de la brosse \u00e0 cheveux en passant par la boite \u00e0 g\u00e2teaux fantaisie ou le tee-shirt basique ou encore la manique de cuisine). Tous les produits sont de la marque Hema et affichent de de tout petits prix. Ces deux r\u00e9seaux de magasins bazar ont des vues sur la France pour implanter de nouveaux magasins.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Zeeman : 1 200 magasins en Europe et une strat\u00e9gie d’expansion dans l’hexagone<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 1967, Jan Zeeman ouvre les portes de son premier magasin de linge de maison et de v\u00eatements de base \u00e0 Alphen aan den Rijn (Pays-Bas). Six mois plus tard, un deuxi\u00e8me magasin \u00e9tait d\u00e9j\u00e0 inaugur\u00e9, le concept a s\u00e9duit et quelques d\u00e9cennies plus tard, il est rest\u00e9 le m\u00eame : des produits basiques de qualit\u00e9 \u00e0 petits prix.
Aujourd’hui, Zeeman compte plus de 1200 magasins aux Pays-Bas, en Belgique, au Luxembourg, en Allemagne et en France. Le centre de distribution \u00e9tabli aux Pays-Bas poss\u00e8de une superficie de plus de 40 000 m\u00b2.
Avec 242 points de vente en France, Zeeman se situe derri\u00e8re la Belgique (276) et l’Allemagne (242).<\/strong>
Les magasins sont toujours situ\u00e9s sur de petites surfaces en centre-ville et Zeeman se d\u00e9finit comme un discounter de proximit\u00e9. Les r\u00e9sultats ont \u00e9t\u00e9 au rendez-vous et l’enseigne pr\u00e9voit de se d\u00e9velopper plus dans les grandes agglom\u00e9rations \u00e0 forte densit\u00e9 de population. Pr\u00e9vision : une vingtaine de nouveaux magasins<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Chez Hema, rien que des produits de la marque Hema fabriqu\u00e9s par Hema<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce r\u00e9seau de magasins de bazar ne commercialise que des produits de sa propre marque et existe depuis 1926 <\/strong>! La cha\u00eene a \u00e9t\u00e9 rachet\u00e9e en 2007 par le fonds britannique Lion Capital. D\u00e9coration, accessoires, papeterie et maquillage et aussi caf\u00e9, du th\u00e9, ustensiles de cuisine, bijoux, jouets, collants, la vaisselle jetable fantaisie.Une gamme vari\u00e9e \u00e0 prix discount.
Plus modeste que Zeeman de par son nombre d’unit\u00e9s (deux fois moins donc 600), Hema est aussi implant\u00e9 en France depuis moins longtemps (2007). Il ne compte que 10 points de vente sur le territoire <\/strong>(idem en Allemagne) dont un \u00e0 la Gare du Nord et \u00e0 la Gare St Lazard, v\u00e9ritables carrefours de trafic de trains, m\u00e9tros et bus en plein cur de la capitale. La majorit\u00e9 de son parc \u00e9tant d\u00e9ploy\u00e9e aux Pays-Bas avec 492 points de vente. Sur le m\u00eame cr\u00e9neau discount que Zeeman, l‘enseigne pr\u00e9voit dans sa strat\u00e9gie d’expansion europ\u00e9enne d’ouvrir d’autres magasins en France et en Europe et mise sur l’international pour cro\u00eetre. <\/strong>
Le discount r\u00e9pond aujourd’hui \u00e0 une demande : devant l’incertitude du lendemain, se faire plaisir reste possible dans ces magasins. Si Zeeman reste plus basique, Hema fait preuve de plus de fantaisie et pourrait \u00eatre qualifi\u00e9 de magasin de design \u00e0 petits prix. L’implantation reste toutefois capitale pour ce concept qui r\u00e9pond \u00e0 un achat coup de cur dans les centres ville ou les zones \u00e0 fort trafic comme les gares. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A d\u00e9couvrir sur le m\u00eame secteur aussi la tr\u00e8s int\u00e9ressante franchise fran\u00e7aise Bazarland<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Zeeman et Hema sont deux r\u00e9seaux discount de produits non alimentaires originaires des Pays-Bas. Le premier, Zeeman, est sp\u00e9cialis\u00e9 en textile (\u00e9quipement de la personne et linge de maison) tandis qu’Hema distribue des petits produits de bazar et un mini assortiment textile (de la brosse \u00e0 cheveux en passant par la boite \u00e0 g\u00e2teaux fantaisie […]<\/p>\n","protected":false},"author":44,"featured_media":293365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-293364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nDeux discounters n\u00e9erlandais acc\u00e9l\u00e8rent leur d\u00e9veloppement en France<\/title>\n<meta name=\"description\" content=\"Zeeman et Hema sont deux r\u00e9seaux discount de produits non alimentaires originaires des Pays-Bas. 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