{"id":293376,"date":"2012-09-20T02:00:00","date_gmt":"2012-09-20T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-change-t-elle-la-gestion-et-le-management"},"modified":"2012-09-20T02:00:00","modified_gmt":"2012-09-20T01:00:00","slug":"la-franchise-change-t-elle-la-gestion-et-le-management","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-change-t-elle-la-gestion-et-le-management","title":{"rendered":"La franchise change-t-elle la gestion et le management ?"},"content":{"rendered":"
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<\/a> <\/div>\n
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Le franchiseur apporte des aides au franchis\u00e9 pour la gestion de son magasin<\/b>, c’est un v\u00e9ritable accompagnement tr\u00e8s concret qui facilite \u00e9norm\u00e9ment la vie pour un candidat \u00e0 la cr\u00e9ation d’entreprise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’animation de r\u00e9seau : une aide pratique<\/h3>\n
L’aide pratique pour tout ce qui concerne la pr\u00e9sentation des produits et l’ensemble du marchandising <\/em><\/strong>est apport\u00e9e au franchis\u00e9 d\u00e8s le d\u00e9part : am\u00e9nagement du magasin, choix du mobilier, publicit\u00e9 sur le lieu de vente… Un travail en amont a d\u00e9j\u00e0 \u00e9t\u00e9 effectu\u00e9 par le franchiseur pour que l’offre soit la plus attrayante possible. Une personne du si\u00e8ge se rend sur le terrain avant l’ouverture du nouveau point de vente et s’assure que tout est mis en place pour le respect du concept et de la charte retenue par l’enseigne.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des mises \u00e0 jour r\u00e9guli\u00e8res sont ensuite effectu\u00e9es et, s’il s’agit d’un investissement pour le franchis\u00e9, cela repr\u00e9sente aussi la garantie de l’\u00e9volution du concept en fonction des tendances du march\u00e9. Cette proc\u00e9dure, certes contraignante, l’aide \u00e0 anticiper les \u00e9volutions plus facilement qu’un commer\u00e7ant ind\u00e9pendant<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite le franchiseur peut proposer sa centrale d’achat<\/strong> <\/em><\/strong>qui pourra d\u00e9cider des produits retenus, de l’assortiment \u00e0 r\u00e9aliser. Dans ce cas, la politique de prix est assez stricte et donne peu de libert\u00e9 au franchis\u00e9. C’est le cas en particulier pour les enseignes d’alimentation et de pr\u00eat-\u00e0-porter. Si cela r\u00e9duit la prise d’initiative cela permet la reprise d’invendus par le r\u00e9seau. La gestion s’en trouve donc all\u00e9g\u00e9e et permet au franchis\u00e9 de se consacrer davantage \u00e0 l’animation de son \u00e9quipe de vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un soutien de gestion<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin, il y a un soutien \u00e0 la gestion accord\u00e9 au franchis\u00e9 qui ne laisse personne insensible : les logiciels de gestion<\/strong>. D\u00e8s le d\u00e9part du projet le franchiseur propose des outils permettant au candidat de r\u00e9aliser des tableaux de bord pr\u00e9visionnels de qualit\u00e9. Ensuite l’analyse des performances de l’ensemble des magasins des cha\u00eenes se trouvera consid\u00e9rablement simplifi\u00e9e s’ils sont \u00e9quip\u00e9s des m\u00eames outils de gestion et \u00e9l\u00e9ments comptables. Aussi les r\u00e9seaux de franchise trouvent-ils leur int\u00e9r\u00eat \u00e0 \u00e9quiper les franchis\u00e9s de logiciels performants, qui leur permettent de plus une meilleure gestion des stocks s’ils sont organis\u00e9s en centrales d’achat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’ailleurs ces outils communs facilitent les \u00e9changes entre franchis\u00e9s. Lorsque l’outil est impos\u00e9 ou simplement propos\u00e9 par le franchiseur il est accompagn\u00e9 d’une offre de formation<\/strong> au moment de l’installation du logiciel. Pour la gestion du personnel aussi les franchises continuent \u00e0 progresser. Le personnel peut \u00eatre recrut\u00e9 avec l’aide du franchiseur mais aussi form\u00e9 sur ces m\u00eames outils. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La situation du franchis\u00e9 est donc clairement plus confortable et plus s\u00e9curis\u00e9e que celle d’un ind\u00e9pendant. Il continuera \u00e0 profiter de l’assistance du franchiseur durant toute la dur\u00e9e du contrat de franchise. Un tel accompagnement est un facteur r\u00e9ellement attractif au moment o\u00f9 un candidat se lance dans l’aventure de la cr\u00e9ation d’entreprise… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le franchiseur apporte des aides au franchis\u00e9 pour la gestion de son magasin, c’est un v\u00e9ritable accompagnement tr\u00e8s concret qui facilite \u00e9norm\u00e9ment la vie pour un candidat \u00e0 la cr\u00e9ation d’entreprise. L’animation de r\u00e9seau : une aide pratique L’aide pratique pour tout ce qui concerne la pr\u00e9sentation des produits et l’ensemble du marchandising est apport\u00e9e […]<\/p>\n","protected":false},"author":52,"featured_media":293377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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