{"id":293379,"date":"2012-09-17T02:00:00","date_gmt":"2012-09-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-ixina-en-belgique-2012"},"modified":"2019-09-19T09:47:13","modified_gmt":"2019-09-19T08:47:13","slug":"la-franchise-ixina-en-belgique-2012","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-ixina-en-belgique-2012","title":{"rendered":"La franchise Ixina en Belgique (2012)"},"content":{"rendered":"
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La <\/em>franchise Ixina<\/em><\/a> propose un large choix de cuisines \u00e9quip\u00e9es sur mesure et d’appareils encastrables<\/strong> de grandes marques, \u00e0 des prix accessibles.\u00a0Le r\u00e9seau travaille avec des \u00e9quipes d’artisans poseurs installateurs, tous signataires de la charte qualit\u00e9 Ixina et garantissant ainsi la satisfaction de la client\u00e8le.\u00a0L’enseigne met en place un syst\u00e8me participatif pour ses franchis\u00e9s<\/strong> au travers de r\u00e9unions pl\u00e9ni\u00e8res, de r\u00e9unions r\u00e9gionales, de groupes de travail et d’un conseil de franchise.\u00a0L’apport personnel pour rejoindre cette enseigne est de 137 000 euros, le franchis\u00e9 doit avant tout avoir le sens du commerce.<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Beno\u00eet Vrielinck, Directeur g\u00e9n\u00e9ral de la franchise Ixina en Belgique, nous parle de son histoire et de son\u00a0d\u00e9veloppement \u00e0 l’international<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Beno\u00eet Vrielinck<\/strong> : \u00ab\u00a0Le concept Ixina a 40 ans, il est n\u00e9 en Belgique sous un concept<\/a>\u00a0qui s’appelait Electro Cash, nous vendions de l’\u00e9lectrom\u00e9nager. Nous vendions au d\u00e9but un peu de tout. Puis, nous avons \u00e9volu\u00e9 vers la vente d’\u00e9lectro, de Hi fi, de cuisines et de cuisines en kit \u00e0 l’\u00e9poque pour ensuite se repositionner en \u00e9lectro de marque, en cuisines sur mesure de meubles mont\u00e9s et pour finalement d\u00e9velopper le concept Ixina dans le milieu des ann\u00e9es 90, un concept d\u00e9di\u00e9 \u00e0 la cuisine \u00e9quip\u00e9e.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En Belgique forc\u00e9ment, nous sommes Leaders du march\u00e9 avec 42 magasins, le d\u00e9veloppement continue n\u00e9anmoins car nous sommes \u00e0 la base une franchise francophone, donc mieux implant\u00e9e en Belgique francophone. Dans la partie n\u00e9erlandophone surtout nous avons \u00e0 peu pr\u00e8s encore une quinzaine de zones contractuelles libres Nous travaillons avec des zones contractuelles – donc chaque franchis\u00e9 dispose en fait d’une liste de communes qui est sa zone de chalandise<\/a> dans laquelle il est seul ma\u00eetre \u00e0 bord et o\u00f9 il peut d\u00e9velopper le concept Ixina. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comme nous sommes francophones, nous nous sommes dirig\u00e9s d\u00e8s le d\u00e9part (NDLR : du concept Ixina) vers la France o\u00f9 nous avons ouvert quelques magasins en propre et en\u00a0franchise<\/a>\u00a0ensuite, nous en avions cinq \u00e0 six au d\u00e9but des ann\u00e9es 2000 jusqu’en 2004. (NDLR : Jean Samper, le fondateur d’AC Franchise fut pr\u00e9sent aux c\u00f4t\u00e9s d’Ixina d\u00e8s la phase de cr\u00e9ation du concept qui a en fait \u00e9t\u00e9 pens\u00e9 sp\u00e9cialement pour la France d\u00e8s le d\u00e9part. Il a implant\u00e9 en France pour Ixina 3 succursales \u00e0 Lens, Villeneuve d’Ascq et Coigni\u00e8res puis les premi\u00e8res franchises \u00e0 Tours et Toulouse avant de passer la main une fois sa mission de lancement achev\u00e9e.<\/em>) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Puis, nous avons lanc\u00e9 un grand plan de d\u00e9veloppement<\/strong> pour arriver aujourd’hui \u00e0 82 magasins en France o\u00f9 nous consid\u00e9rons que le march\u00e9 repr\u00e9sente \u00e0 peu pr\u00e9s le double, donc il y a encore de la place que ce soit en France ou en Belgique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les pays que nous visons dans le cadre de notre d\u00e9veloppement sont principalement et d’abord la consolidation de nos march\u00e9s murs<\/strong>, la Belgique<\/a> et la France, mais bien s\u00fbr ces march\u00e9s vont \u00e0 terme \u00eatre remplis puisque nous travaillons avec des zones contractuelles. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une fois que nous aurons des magasins dans chacune de ces zones, nous nous d\u00e9velopperons dans d’autres pays. Nous l’anticipons bien s\u00fbr puisque aujourd’hui, nous sommes pr\u00e9sents en Espagne, en Italie, nous sommes pr\u00e9sents au Maghreb, et nous visons principalement ces pays europ\u00e9ens proches.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous allons nous d\u00e9velopper en Hollande \u00e9galement donc autour de nos deux march\u00e9s murs Belgique et France, nous sommes d\u00e9j\u00e0 pr\u00e9sents et nous continuons notre d\u00e9veloppement.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Ixina propose un large choix de cuisines \u00e9quip\u00e9es sur mesure et d’appareils encastrables de grandes marques, \u00e0 des prix accessibles.\u00a0Le r\u00e9seau travaille avec des \u00e9quipes d’artisans poseurs installateurs, tous signataires de la charte qualit\u00e9 Ixina et garantissant ainsi la satisfaction de la client\u00e8le.\u00a0L’enseigne met en place un syst\u00e8me participatif pour ses franchis\u00e9s au […]<\/p>\n","protected":false},"author":1,"featured_media":293380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-293379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa 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