{"id":293382,"date":"2012-09-16T02:00:00","date_gmt":"2012-09-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/laccueil-deuxieme-critere-de-choix-du-consommateur"},"modified":"2012-09-16T02:00:00","modified_gmt":"2012-09-16T01:00:00","slug":"laccueil-deuxieme-critere-de-choix-du-consommateur","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/laccueil-deuxieme-critere-de-choix-du-consommateur","title":{"rendered":"L’accueil, deuxi\u00e8me crit\u00e8re de choix du consommateur"},"content":{"rendered":"
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La qualit\u00e9 de l’accueil dans un magasin vient juste derri\u00e8re celle de l’offre parmi les crit\u00e8res d’achat<\/strong> mais avant la diversit\u00e9 de cette offre. Or nous constatons trop souvent que les clients sortent des magasins sans acheter\u00a0mais aussi\u00a0sans contact…Un simple bonjour et un sourire atteste de la disponibilit\u00e9 du vendeur et agissent favorablement sur le d\u00e9sir de conclure un achat.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La qualit\u00e9 de l’accueil est primordiale dans une d\u00e9marche de vente<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ils sont environ 70 %, ces visiteurs entr\u00e9s dans une boutique et ressortis sans le moindre signe de sympathie de la part de l’un ou l’autre vendeur. Or il s’agit tout bonnement d’une erreur professionnelle car la qualit\u00e9 de l’accueil fait bien partie du trio de t\u00eate des aspirations des consommateurs <\/strong>selon une \u00e9tude des Cahiers de l’Observateur Cetelem. En t\u00eate se trouve la qualit\u00e9 de l’offre et juste apr\u00e8s la diversit\u00e9 de cette offre. <\/p>\n

Certes le visiteur est motiv\u00e9 par les produits expos\u00e9s mais cela ne suffit pas \u00e0 provoquer l’acte d’achat et si votre concurrent direct est plus convivial croyez bien qu’il l’emportera, m\u00eame s’il est un peu plus cher ! C’est l’honneur du commer\u00e7ant d’avoir des qualit\u00e9s relationnelles et d’accueil. Alors comment rendre vos vendeurs plus professionnels ? <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Importance du contact vendeur\/client<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’abord il est imp\u00e9ratif d’avoir une d\u00e9marche, d’\u00e9viter l’attentisme, si un vendeur\u00a0est coinc\u00e9 derri\u00e8re sa caisse il fera fuir le client potentiel. Pire s’il joue au flamant rose, appuy\u00e9 sur un mur une jambe repli\u00e9e, le vendeur marque un manque de disponibilit\u00e9 flagrant peu attirant. <\/p>\n

Une \u00e9quipe de vente doit manifester un savoir \u00eatre en harmonie avec le m\u00e9tier. Il\u00a0est conseill\u00e9 d’aller discr\u00e8tement vers le visiteur, de le saluer, de lui sourire,<\/strong> sans r\u00e9serve ni agression. Et ceci du premier au dernier qui entre, du matin au soir. Un simple bonjour suffit, les formules banales du style \u00a0\u00bb on s’occupe de vous? \u00a0\u00bb n’apportent rien de plus selon certains sp\u00e9cialistes.<\/p>\n

Ces m\u00eames sp\u00e9cialistes pensent qu’il\u00a0vaut mieux dire : \u00a0\u00bb je suis \u00e0 votre disposition pour tout renseignement \u00ab\u00a0.\u00a0 L’id\u00e9al est en effet d’avoir pour chacun une attention particuli\u00e8re. Celui-ci est accompagn\u00e9 de sa mammie, proposons un si\u00e8ge, celui-l\u00e0 est charg\u00e9 de sacs offrons lui de les d\u00e9poser pr\u00e8s de la caisse. On pr\u00f4ne la technique du 8 : quelques d\u00e9placements dans le magasin, donnant une apparence active en circulant suivant les courbes du 8 permettent d’\u00eatre rapidement \u00e0 la disposition d’un client. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Disponibilit\u00e9 et capacit\u00e9 de satisfaire la client\u00e8le<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Evidemment vos vendeurs doivent \u00e0 tout prix \u00e9viter les bavardages intempestifs, pire si les conversations concernent les pauses ou le planning avec les n\u00e9gociations dont le client est trop souvent t\u00e9moin, cela lui donne vraiment l’impression de d\u00e9ranger… Que les vendeurs rangent les rayons ou les r\u00e9approvisionnent pendant les moments creux c’est bien normal, mais d\u00e8s que la fr\u00e9quentation du magasin augmente \u00e9liminez les cartons afin que les vendeurs puissent se rendent disponibles<\/strong>. A propos de la disponibilit\u00e9 un bon vendeur doit, dans certains m\u00e9tiers, avoir la capacit\u00e9 d’accompagner plusieurs clients en m\u00eame temps<\/strong>, s’il est accapar\u00e9 par un seul au d\u00e9triment d’une dizaine d’autres, l’objectif n’est pas atteint. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le client est roi<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une derni\u00e8re qualit\u00e9 est essentielle, comme pour tout personnel d’accueil c’est la tol\u00e9rance, ou plut\u00f4t la non-susceptibilit\u00e9, le vendeur doit comprendre que le plus souvent les reproches qui lui sont adress\u00e9s concernent davantage son enseigne que sa personne… <\/p>\n

Enfin il y a lieu d’avoir la capacit\u00e9 de distinguer le fl\u00e2neur du press\u00e9, le premier prend son temps et permet d’en prendre \u00e9galement pour s’occuper du second. Bien pratique quand il y a beaucoup de monde dans la boutique.<\/p>\n

D\u00e9couvrez d’<\/i>autres actualit\u00e9s sur la franchise<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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MD <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La qualit\u00e9 de l’accueil dans un magasin vient juste derri\u00e8re celle de l’offre parmi les crit\u00e8res d’achat mais avant la diversit\u00e9 de cette offre. Or nous constatons trop souvent que les clients sortent des magasins sans acheter\u00a0mais aussi\u00a0sans contact…Un simple bonjour et un sourire atteste de la disponibilit\u00e9 du vendeur et agissent favorablement sur le […]<\/p>\n","protected":false},"author":1,"featured_media":293383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nL'accueil, deuxi\u00e8me crit\u00e8re de choix du consommateur<\/title>\n<meta name=\"description\" content=\"La qualit\u00e9 de l'accueil dans un magasin vient juste derri\u00e8re celle de l'offre parmi les crit\u00e8res d'achat mais avant la diversit\u00e9 de cette offre. 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