{"id":293398,"date":"2012-09-11T09:52:00","date_gmt":"2012-09-11T08:52:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-beauty-one-se-developpe-en-belgique-par-eric-vanmalder-2012-3058"},"modified":"2019-09-19T09:47:13","modified_gmt":"2019-09-19T08:47:13","slug":"la-franchise-beauty-one-se-developpe-en-belgique-par-eric-vanmalder-2012-3058","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-beauty-one-se-developpe-en-belgique-par-eric-vanmalder-2012-3058","title":{"rendered":"La franchise Beauty One se d\u00e9veloppe en Belgique par Eric Vanmalder (2012)"},"content":{"rendered":"
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Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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\u00catre franchis\u00e9 pr\u00e9sente plusieurs avantages<\/strong> : B\u00e9n\u00e9ficier d’un <\/em>savoir-faire<\/em><\/a> et d’un concept d\u00e9j\u00e0 test\u00e9, de formations cibl\u00e9es, d’une <\/em>assistance<\/em><\/a>\u00a0et d’un accompagnement personnalis\u00e9. Le candidat n’aura pas \u00e0 se lancer seul, il n’aura pas \u00e0 assumer les frais d’un responsable marketing, <\/em>d’animateur<\/em><\/a>, de formateur…\u00a0Eric Vanmalder, Responsable, nous parle du concept de la franchise\u00a0Beauty One et du m\u00e9tier de franchis\u00e9<\/strong>.<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez cette interview vid\u00e9o d’Eric Vanmalder<\/a>\u00a0(Beauty One)\u00a0sur acfranchise.TV r\u00e9alis\u00e9e en 2012 en Belgique et encore plus de vid\u00e9os sur les r\u00e9seaux de franchises en Belgique<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Eric Vanmalder <\/strong>: \u00ab A la bse, notre concept<\/a>\u00a0est simple; \u00a0nous avons rendu\u00a0l’\u00e9pilation d\u00e9finitive accessible \u00e0 tous en Belgique<\/strong>, alors qu’avant c’\u00e9tait des soins qui co\u00fbtaient excessivement cher ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous avons rendu, avec notre politique de prix tr\u00e8s accessibles, le concept fr\u00e9quentable pour toutes les dames et beaucoup d’hommes parce que c’est tr\u00e8s tendance d’\u00eatre \u00e9pil\u00e9 maintenant. Et petit \u00e0 petit, nous avons \u00e9volu\u00e9 dans notre panel de soins. Nous offrons maintenant un panel de soins tout \u00e0 fait complet. Ce qui fait que Epil One a chang\u00e9 de nom et est devenu \u00ab\u00a0Beauty One mon partenaire beaut\u00e9\u00a0\u00bb<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le m\u00e9tier du franchis\u00e9<\/a>\u00a0est tr\u00e8s agr\u00e9able car il se lance en qualit\u00e9 d’ind\u00e9pendant dans la vie, mais en ayant la force d’une structure derri\u00e8re lui. C’est-\u00e0-dire qu’un franchis\u00e9 se lance mais sans \u00eatre seul dans l’aventure. Il b\u00e9n\u00e9ficie directement de la notori\u00e9t\u00e9 de la marque, il b\u00e9n\u00e9ficie de nos spots publicitaires car nous sommes tr\u00e8s pr\u00e9sents notamment sur les radios etc., et tout cela est un plus pour le franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le type de franchis\u00e9 que nous recherchons ? Ce n’est pas uniquement des esth\u00e9ticiennes comme vous pourriez le penser. Ce sont des investisseurs qui veulent investir et s’investir eux-m\u00eames<\/strong>, des gens dynamiques, motiv\u00e9s,<\/strong> ambitieux et des gens souriants, ce sont l\u00e0 les qualit\u00e9s n\u00e9cessaires pour faire un bon franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au niveau des formations<\/a>\u00a0au niveau des soins, nous assurons les formations de tous nos partenaires, de tous nos franchis\u00e9s, quel que soit le nombre de franchis\u00e9s ou le nombre de personnel que ce franchis\u00e9 compte au sein de sa structure. Pour ce qui est du marketing, bien \u00e9videmment nous avons un bureau publicitaire qui g\u00e8re au mieux le budget publicitaire de chaque franchis\u00e9 en particulier et de l’enseigne en g\u00e9n\u00e9ral sur le plan national. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En ce qui concerne le local<\/a>, disons que nous partons dans des locaux \u00e0 partir de 30m2 mais nous pouvons aussi avoir des locaux qui sont beaucoup plus grands et nous pouvons adjoindre des centres de bancs solaires etc. de fa\u00e7on telle \u00e0 potentialiser l’apport de client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchis\u00e9s communiquent beaucoup entre eux<\/strong>, organisent beaucoup de s\u00e9minaires, de r\u00e9unions, d’assembl\u00e9es de franchis\u00e9s o\u00f9 nous mettons toutes nos forces ensemble pour garder et potentialiser notre place de num\u00e9ro un du march\u00e9 en Belgique<\/strong>. \u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : \u00catre franchis\u00e9 pr\u00e9sente plusieurs avantages : B\u00e9n\u00e9ficier d’un savoir-faire et d’un concept d\u00e9j\u00e0 test\u00e9, de formations cibl\u00e9es, d’une assistance\u00a0et d’un accompagnement personnalis\u00e9. Le candidat n’aura pas \u00e0 se lancer seul, il n’aura pas \u00e0 assumer les frais d’un responsable marketing, d’animateur, de formateur…\u00a0Eric […]<\/p>\n","protected":false},"author":54,"featured_media":293397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-293398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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