{"id":293399,"date":"2012-09-10T02:00:00","date_gmt":"2012-09-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/zoom-sur-lorganisation-des-services-au-sein-du-reseau-de-pret-a-porter-5080"},"modified":"2012-09-10T02:00:00","modified_gmt":"2012-09-10T01:00:00","slug":"zoom-sur-lorganisation-des-services-au-sein-du-reseau-de-pret-a-porter-5080","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/zoom-sur-lorganisation-des-services-au-sein-du-reseau-de-pret-a-porter-5080","title":{"rendered":"Zoom sur l’organisation des services au sein du r\u00e9seau de pr\u00eat \u00e0 porter"},"content":{"rendered":"
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Le succ\u00e8s d’une marque n’est pas spontan\u00e9. C’est pourquoi la franchise\u00a0Orchestra<\/a><\/strong> veille \u00e0 ce que l’ensemble de son organisation soit performante.<\/p>\n

Install\u00e9 \u00e0 Castelnau le Lez, pr\u00e8s de Montpellier, le si\u00e8ge social du r\u00e9seau de pr\u00eat \u00e0 porter\u00a0enfants\u00a0se compose d’une partie administrative (Direction g\u00e9n\u00e9rale, service produits, commercial, informatique, administratif et financier) et d’entrep\u00f4ts.
200 personnes travaillent au si\u00e8ge et 100 personnes dans les entrep\u00f4ts, pour assurer la logistique internationale. Au total, l’entreprise emploie plus de\u00a0 1 000 personnes dans le monde.<\/p>\n

Le service \u00ab\u00a0immobilier\u00a0\u00bb g\u00e8re le parc des magasins en propre, et conseille les nouveaux partenaires dans leur choix d’implantation, et tout au long de la proc\u00e9dure d’ouverture. Une fois l’emplacement trouv\u00e9, le service \u00ab\u00a0travaux\u00a0\u00bb reproduit le concept Orchestra et transforme une \u00ab\u00a0coque\u00a0\u00bb vide en un espace color\u00e9 et f\u00e9\u00e9rique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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LE RESEAU ORCHESTRA : DES MAGASINS SUR MESURE ET DES OUTILS PERFORMANTS<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9quipe \u00ab\u00a0Marque\u00a0\u00bb a pour mission de d\u00e9velopper la notori\u00e9t\u00e9 et l’image du r\u00e9seau de pr\u00eat \u00e0 porter enfants. Elle traduit ses valeurs \u00e0 travers les points de vente, sur tous les supports de communication, et dans l’animation des clients. Le service CRM anime la base de donn\u00e9es des membres du club Orchestra\u00a0\u00e0 travers\u00a0des newsletters r\u00e9guli\u00e8res annon\u00e7ant les nouveaut\u00e9s et l’actualit\u00e9 du r\u00e9seau.
Le service merchandising diffuse chaque semaine des notes sur l’implantation des collections et des vitrines. Un site intranet totalement d\u00e9di\u00e9 au merchandising permet au partenaire de visualiser en permanence l’implantation des produits \u00e0 mettre en place. Tous les mois, des implantations tests sont r\u00e9alis\u00e9es dans des magasins pilotes, et des tourn\u00e9es permettent d’apporter les compl\u00e9ments d’informations aux \u00e9quipes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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UN SERVICE COMMERCIAL POUR UN SUIVI QUOTIDIEN<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le service commercial assure un suivi quotidien de la gestion des points de vente gr\u00e2ce \u00e0 des \u00e9quipes bas\u00e9es au si\u00e8ge et sur le terrain. Les directeurs r\u00e9gionaux se rendent \u00e9guli\u00e8rement\u00a0dans les\u00a0magasins, et aident les \u00e9quipes dans leur gestion op\u00e9rationnelle, commerciale et manag\u00e9riale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A la fin du mois de septembre, le r\u00e9seau Orchestra d\u00e9m\u00e9nagera son si\u00e8ge pour le rapprocher de son Flagship de 3000m2 \u00e0 Saint-Aun\u00e8s, et de ses entrep\u00f4ts. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le succ\u00e8s d’une marque n’est pas spontan\u00e9. C’est pourquoi la franchise\u00a0Orchestra veille \u00e0 ce que l’ensemble de son organisation soit performante. Install\u00e9 \u00e0 Castelnau le Lez, pr\u00e8s de Montpellier, le si\u00e8ge social du r\u00e9seau de pr\u00eat \u00e0 porter\u00a0enfants\u00a0se compose d’une partie administrative (Direction g\u00e9n\u00e9rale, service produits, commercial, informatique, administratif et financier) et d’entrep\u00f4ts. 200 personnes […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293399","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nZoom sur l'organisation des services au sein du r\u00e9seau de pr\u00eat \u00e0 porter<\/title>\n<meta name=\"description\" content=\"Le succ\u00e8s d'une marque n'est pas spontan\u00e9. 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