{"id":293409,"date":"2012-09-04T02:00:00","date_gmt":"2012-09-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-communication-dune-bonne-franchise"},"modified":"2012-09-04T02:00:00","modified_gmt":"2012-09-04T01:00:00","slug":"la-communication-dune-bonne-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-communication-dune-bonne-franchise","title":{"rendered":"La communication d’une bonne franchise"},"content":{"rendered":"
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Un bon franchiseur a n\u00e9cessairement \u00e9tudi\u00e9 attentivement le march\u00e9 <\/b>et retenu un certain nombre d’objectifs commerciaux comme am\u00e9liorer l’image de marque du r\u00e9seau, d\u00e9velopper sa notori\u00e9t\u00e9, \u00e9tendre sa zone de chalandise, fid\u00e9liser sa client\u00e8le, annoncer une promotion ou des soldes sans oublier le plan d’action n\u00e9cessaire pour faire d\u00e9marrer un nouveau franchis\u00e9.<\/p>\n

Un bon franchiseur est donc forc\u00e9ment capable de vous expliquer en long et en large pourquoi il a choisi sa politique de communication, quel est son plan d’action et comment vous allez contribuer \u00e0 sa mise en oeuvre et en b\u00e9n\u00e9ficier. Il en va de m\u00eame pour vous dire \u00e0 quoi sert votre redevance de publicit\u00e9. Vous comprenez bien que c’est un crit\u00e8re essentiel au moment de choisir le r\u00e9seau que vous rejoindrez.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Quelles actions de communication ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les actions pr\u00e9vues et les diff\u00e9rents supports de communication retenus\u00a0contribuent\u00a0\u00e0 la r\u00e9alisation de ces objectifs sur le plan local, r\u00e9gional et national. Ils peuvent toucher une population large et s’appuyer sur les mass-m\u00e9dias comme la t\u00e9l\u00e9vision, le cin\u00e9ma, l’affichage, la radio, la presse magazine, internet. Votre enseigne peut \u00e9galement proposer des moyens de communication plus cibl\u00e9s de type marketing direct comme un e-mailing, une newsletter, un publipostage ou une distribution de prospectus toutes bo\u00eetes. Les choix auront \u00e9t\u00e9 effectu\u00e9s en fonction du budget allou\u00e9 \u00e0 la communication, des avis\u00a0\u00e9ventuels des franchis\u00e9s du r\u00e9seau et du message commercial \u00e0 transmettre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais n’oubliez jamais que la communication la plus efficace passe par la fa\u00e7on qualitative et homog\u00e8ne dont les franchis\u00e9s du r\u00e9seau communiquent avec les clients, c’est-\u00e0-dire avec quelle efficacit\u00e9 et fid\u00e9lit\u00e9, ils tiennent les promesses que la franchise a faite aux clients et prospects car la franchise a ceci de particulier que c’est le franchis\u00e9 qui tient les promesses faites au client par le franchiseur.<\/p>\n

La r\u00e9daction vous conseille aussi : <\/i>Communiquer, essentiel en franchise aussi<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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MD, r\u00e9dacteur AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un bon franchiseur a n\u00e9cessairement \u00e9tudi\u00e9 attentivement le march\u00e9 et retenu un certain nombre d’objectifs commerciaux comme am\u00e9liorer l’image de marque du r\u00e9seau, d\u00e9velopper sa notori\u00e9t\u00e9, \u00e9tendre sa zone de chalandise, fid\u00e9liser sa client\u00e8le, annoncer une promotion ou des soldes sans oublier le plan d’action n\u00e9cessaire pour faire d\u00e9marrer un nouveau franchis\u00e9. Un bon franchiseur est […]<\/p>\n","protected":false},"author":52,"featured_media":293410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa 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