{"id":293415,"date":"2012-09-02T02:00:00","date_gmt":"2012-09-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/du-benefice-dune-franchise-bien-menee"},"modified":"2012-09-02T02:00:00","modified_gmt":"2012-09-02T01:00:00","slug":"du-benefice-dune-franchise-bien-menee","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/du-benefice-dune-franchise-bien-menee","title":{"rendered":"Du b\u00e9n\u00e9fice d’une franchise bien men\u00e9e"},"content":{"rendered":"
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La franchise a beau \u00eatre un syst\u00e8me d’entreprise diff\u00e9rent, elle garde cependant les m\u00eames objectifs qu’une autre soci\u00e9t\u00e9, \u00e0 savoir : accro\u00eetre les profits. Malgr\u00e9 l’esprit d’\u00e9quipe et l’envie personnelle de mener \u00e0 bien un projet faisant partie d’un m\u00eame r\u00e9seau, les b\u00e9n\u00e9fices restent le moteur principal qui motive autant le franchiseur que le franchis\u00e9. Mais pour les deux parties, il s’agira l\u00e0 d’un partage \u00e9quilibr\u00e9 et homog\u00e8ne…en principe.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La rentabilit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans les affaires, c’est ce que les anglophones appellent le principe du \u00ab partners for profit<\/strong> \u00bb. On entend par l\u00e0 non seulement le b\u00e9n\u00e9fice direct qui permet \u00e0 chaque partenaire, ou franchiseur, l’autonomie \u00e0 court terme, mais aussi et surtout le principe de rentabilit\u00e9 sur une dur\u00e9e plus longue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En d’autres termes, pour le franchiseur, ces b\u00e9n\u00e9fices constituent une rentr\u00e9e d’argent directe appel\u00e9e royalties. Concernant les profits indirectement per\u00e7us, il s’agit surtout des am\u00e9liorations de conditions d’achat, des \u00e9conomies d’\u00e9chelle, et des b\u00e9n\u00e9fices tir\u00e9s de l’augmentation du nombre de points de vente.<\/p>\n

Consultez aussi cet article : <\/i>Quel chiffre d’affaires pour atteindre le seuil de rentabilit\u00e9<\/i><\/a> !<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La notori\u00e9t\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N’allons pas croire pour autant que ces b\u00e9n\u00e9fices ne concernent que le franchiseur. En effet, si l’on regarde uniquement l’aspect logique, plus l’entreprise accro\u00eet ses b\u00e9n\u00e9fices notamment gr\u00e2ce \u00e0 l’\u00e9tendue de ses boutiques, plus l’enseigne gagne en notori\u00e9t\u00e9, avantage non n\u00e9gligeable pour le franchis\u00e9. En effet, celui ci sera alors propri\u00e9taire d’une boutique qui a la c\u00f4te. De plus, celui ci conna\u00eetra de meilleures conditions d’approvisionnement puisque c’est tout le r\u00e9seau qui pourra am\u00e9liorer son rendement. C’est le principe de partage de b\u00e9n\u00e9fices, v\u00e9ritable pilier du syst\u00e8me de franchise. <\/p>\n

Lisez \u00e0 ce sujet : <\/i>Les clauses d’approvisionnement exclusif dans le contrat de franchise<\/i><\/a> ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le d\u00e9veloppement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien s\u00fbr, l’objectif premier d’une telle entreprise ne se limite pas uniquement \u00e0 accro\u00eetre ses b\u00e9n\u00e9fices sur un court terme. Il s’agit surtout de d\u00e9velopper les comp\u00e9tences sur le long terme car ce n’est qu’avec le temps que le franchis\u00e9 pourra \u00eatre r\u00e9compens\u00e9 de ses efforts et de son investissement initial. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est aussi pour cette raison que l’entreprise m\u00e8re devra \u00eatre vigilante quant au choix de ses franchis\u00e9s. Elle \u00e9tablira une \u00e9tude personnalis\u00e9e de chaque candidat \u00e0 la franchise, ce qui permettra d’analyser les envies de chacun et de limiter les d\u00e9ceptions futures ou quiproquos pouvant amener \u00e0 de r\u00e9els litiges devant un tribunal. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le partage des profits<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchis\u00e9 n’est pas le seul \u00e0 devoir bien r\u00e9fl\u00e9chir avant de se lancer dans l’aventure. Le franchiseur aussi doit se soumettre \u00e0 une r\u00e9elle auto analyse afin d’\u00eatre certain du chemin \u00e0 suivre. Il ne sera donc pas question pour lui de faire ouvrir des succursales de son enseigne \u00e0 des franchis\u00e9s, tout en se reposant sur la c\u00e9l\u00e9brit\u00e9 de sa marque. Il ne pourra pas voir non plus la franchise comme une opportunit\u00e9 d’ing\u00e9rer des b\u00e9n\u00e9fices financiers directs sur le compte du franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En effet, le franchiseur, v\u00e9ritable responsable \u00e0 la t\u00eate du r\u00e9seau de franchise, sera responsable de l’homog\u00e9n\u00e9it\u00e9 de celui ci. Il y va de la dur\u00e9e de vie de son enseigne. C’est d’ailleurs les principaux principes de la franchise : le partage \u00e9quilibr\u00e9 des profits sur un long terme, le bon retour sur investissement et la bonne entente de chaque maillon du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise a beau \u00eatre un syst\u00e8me d’entreprise diff\u00e9rent, elle garde cependant les m\u00eames objectifs qu’une autre soci\u00e9t\u00e9, \u00e0 savoir : accro\u00eetre les profits. Malgr\u00e9 l’esprit d’\u00e9quipe et l’envie personnelle de mener \u00e0 bien un projet faisant partie d’un m\u00eame r\u00e9seau, les b\u00e9n\u00e9fices restent le moteur principal qui motive autant le franchiseur que le franchis\u00e9. Mais 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