{"id":293456,"date":"2012-08-19T02:00:00","date_gmt":"2012-08-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-denim-un-tissu-sous-toutes-les-coutures-de-la-mode"},"modified":"2012-08-19T02:00:00","modified_gmt":"2012-08-19T01:00:00","slug":"le-denim-un-tissu-sous-toutes-les-coutures-de-la-mode","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-denim-un-tissu-sous-toutes-les-coutures-de-la-mode","title":{"rendered":"Le denim : Un tissu sous toutes les coutures de la mode"},"content":{"rendered":"
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Le denim, traduisez plus ordinairement le jean, est LA<\/strong><\/em> mati\u00e8re \u00e0 la mode. A la une des vitrines, le denim est d\u00e9clin\u00e9 sous toutes les formes, toutes les couleurs, toutes les audaces. Pilier des collections actuelles<\/strong>, \u00e0 tous les prix et pour tous les styles, celui qui n’\u00e9tait qu’une \u00e9toffe pour vacher inspire aujourd’hui les plus grands cr\u00e9ateurs. Du plus l\u00e9gendaire au plus contemporain, le voil\u00e0 en guest star m\u00eame chez les plus grands couturiers<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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DENIMIER, DES FABRICANTS A LA POINTE DU MARCHE<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 du jean est un de ceux qui, sur le secteur du pr\u00eat \u00e0 porter, r\u00e9siste le mieux au contexte \u00e9conomique actuel . N\u00e9anmoins, le fort ralentissement de certains march\u00e9s europ\u00e9ens comme celui de l’Espagne, de l’Italie, du Portugal oblige les denimiers \u00e0 rivaliser de cr\u00e9ativit\u00e9 tant dans les coloris, le rendu des mati\u00e8res que sur les prix de plus en plus serr\u00e9s.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Deux grandes strat\u00e9gies s’affrontent : ceux qui privil\u00e9gient la cr\u00e9ativit\u00e9 et l’innovation<\/strong>, et ceux qui,<\/strong> comme Le Br\u00e9silien Santenense, veulent s’investir dans la distribution <\/strong>en cr\u00e9ant un partenariat avec un distributeur europ\u00e9en, pour \u00eatre au cur m\u00eame de la client\u00e8le du vieux continent. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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COULEURS, GLAMOUR ET AVANT GARDE<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les couleurs sont au rendez-vous<\/strong> depuis deux saisons, plus vives au Printemps Et\u00e9, plus douces pour les p\u00e9riodes automnales et hivernales. Deux nouvelles tendances apparaissent pour les prochaines collections : des coloris carr\u00e9ment glamour avec effet paillet\u00e9, glitt\u00e9 et un duo en mode s\u00e9par\u00e9 blanc et \u00ab noir de noir \u00bb <\/strong>qui vont venir trancher sur les autres dominantes. Ces \u00e9volutions soulignent la part pr\u00e9pond\u00e9rante du march\u00e9 f\u00e9minin<\/strong>, le plus pourvoyeur en d\u00e9cision d’achat, sur celui de la mode masculine plus en retrait c\u00f4t\u00e9 d\u00e9pense. Un tournant que les cr\u00e9ateurs et les enseignes ont bien compris multipliant les coupes, les looks du plus sportswear au plus glamour. Strass, perles, zip, accessoires font partie des grandes tendances fashion denim d’aujourd’hui.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le jean conna\u00eet \u00e9galement des transformations de mati\u00e8res <\/strong>et de rendus stup\u00e9fiantes. C’est le cas d’Isko, un des grands denimiers historiques, depuis 1904 qui avec une production de 200 millions de m\u00e8tres de denim par mois est un des grands acteurs de l’innovation textile : il vient de mettre au point une nouvelle \u00e9toffe hybride qui m\u00e9lange jean et molleton<\/strong>. Un mariage qui permet au v\u00eatement de s’user en quelques semaines \u00e0 la fa\u00e7on d’un vintage de plusieurs ann\u00e9es. Cette nouveaut\u00e9 a inspir\u00e9 les cr\u00e9ateurs de la griffe Kiliwatch ou encore Diesel qui ont d\u00e9j\u00e0 planch\u00e9 cet \u00e9t\u00e9 sur une gamme de v\u00eatements mi sweat-mi jean. Stretch, Lycra et galbe<\/strong> d\u00e9clin\u00e9s par BossaDenim, Adm Denim ou encore Tavex sont au cur des cr\u00e9ations actuelles<\/strong>. On peut citer aussi le denimier espagnol Tejidos Royo qui lance un jean aux vertus cosm\u00e9tiques <\/strong>avec une fibre \u00e0 base de tencel C sens\u00e9e favoriser le renouvellement des cellules. Le jean n’\u00e9chappe pas \u00e0 la mode du cosm\u00e9to-textile. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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QUAND LE BLEU SE MET AU VERT <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’univers du jean est en concordance avec les grandes valeurs de soci\u00e9t\u00e9 et de consommation qui traversent la client\u00e8le actuelle<\/strong>. Les denimiers investissent ainsi dans l’image eco productive en jouant la carte du recyclage et de l’environnemental. Bossa Denim, install\u00e9 en Turquie vient d’investir dans une usine de fils recycl\u00e9s qui devraient couvrir les besoins de fabrication d’un million de m\u00e8tres de denim. Tavex, s’est orient\u00e9 vers l’\u00e9conomie d’eau avec son projet Aquasave, ou encore US denim Mills qui a mis au point le syst\u00e8me Advance permettant de r\u00e9duire et l’eau et la consommation d’\u00e9nergie. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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LE DENIM UNE HISTOIRE DE JEAN<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le jean qui fut le symbole de libert\u00e9 et de rebelle attitude pour beaucoup jeunes s’est assagi pour devenir un produit de mode et comble d’aventure un produit chic. A la fois authentique et fashion mode, c’est un des rares produits qui avec autant de facettes et d’univers reste identitairement le m\u00eame.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin, pour la petite histoire, le mot denim est la contraction du \u00ab serge de N\u00eemes \u00bb,<\/strong> un tissu fran\u00e7ais, m\u00e9lange \u00e0 l’origine de laine et de soie. Celui que nous connaissons aujourd’hui est issu de la fabrication n\u00e9e aux Etats-Unis au XIXe si\u00e8cle et consiste en un tissage en coton serr\u00e9 et solide fait, \u00e0 l’origine, d’une cha\u00eene bleue et d’une trame blanche. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous conseille aussi cet article : <\/i>Les franchises de mode et pr\u00eat \u00e0 porter boost\u00e9es par le jean<\/a>
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Article mis en ligne par Isabelle, R\u00e9dactrice AC Franchise<\/a><\/p>\n

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Pilier des collections actuelles, \u00e0 tous les prix et pour tous les styles, celui qui n’\u00e9tait qu’une \u00e9toffe pour vacher inspire aujourd’hui les […]<\/p>\n","protected":false},"author":1,"featured_media":293457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe denim : Un tissu sous toutes les coutures de la mode<\/title>\n<meta name=\"description\" content=\"Le denim, traduisez plus ordinairement le jean, est LA mati\u00e8re \u00e0 la mode. 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